Asmita Upadhyay profile photo 1 on Tal

Asmita Upadhyay

Vice President, Design Systems @JPMC

Bengaluru

8+ years of work experience

JPMorganChase
Jan 202611 mosPresent

Hybrid

adplist.org
Sep 20233 yrs 3 mosPresent

Bengaluru, Karnataka, India

JPMorganChase
Jan 20251 yr 1 moJan 2026

On-site

JPMorganChase
May 20231 yr 9 mosJan 2025

On-site

Locus.sh
Sep 20193 yrs 9 mosMay 2023

Bengaluru Area, India

1. Collaborate and develop wireframes, prototypes, and high-fidelity designs for web and mobile products. 2. Implement design systems and style guides to ensure consistency and quality across all products and platforms. 3. Work closely with developers to ensure designs are implemented accurately and efficiently. 4. Collaborate with product managers to define user stories and prioritise features based on user needs and business goals, resulting in a significant increase in revenue and customer satisfaction. 5. Conduct user interviews to gather feedback and user personas and iterate on designs.
Playment
Aug 20181 yrJul 2019

Bengaluru Area, India

1. Design and create visual assets, including icons, illustrations, and infographics, for web and mobile products. 2. Worked on Sales Collaterals, Pitch Decks, Product launches, Ad Graphics with the Product and Business teams. 3. Playment branding and management for various conferences - CVPR 2019, Auto Ai, CES 2019
Cartoon Mango
Jan 20186 mosJun 2018

Bengaluru, Karnataka, India

I worked on a Cloud telephony software with Cartoon Mango for my Graduation project. My key responsibilities were, 1. Attend stakeholder meetings with a senior designer to understand the requirement. 2. Create journey maps, wireframes, and present different design approaches this required collaborating with the design, product and development team aggressively. 3. I was also responsible for doing the UI of the platform. All of this with the final presentation was covered in 5 months.

Asmita’s AI Stack

claude code
claude code
claude
claude
gemini
gemini
grok
grok
mcp
mcp
claudecode
claudecode

Education

Unitedworld Institute of Design

Bachelor of Design, Product Design

Unitedworld Institute of Design

20144 yrs2018
Delhi Public School, Ruby Park

Delhi Public School, Ruby Park

20122 yrs2014

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Headline

Vice President, Design Systems @JPMC

About

Scale creates noise. My job is to bring clarity, empathy, and shared direction. Most enterprise systems fail because they treat scale as a policing problem. They mandate adoption from above, build rigid libraries in silos, and force unnatural uniformity across teams. In massive organizations with multiple lines of business, the result isn’t cohesion, it’s duplicate effort, developer friction, and teams quietly building rogue workarounds just to hit their sprint goals. Over the past 9 years, I’ve approached systems differently: as bridges, not barriers. At J.P. Morgan, I anchor design systems in my line of business while connecting dots across disparate global teams and orgs. I focus on bringing people together: translating between design, engineering, and product so we solve problems once, together, rather than ten times in silos. With AI rapidly transforming our tools, ways of working, raw velocity is easy to come by. What is rare and necessary is human judgement. I structure systems that leverage automation without discarding empathy, ensuring complex workflows remain transparent, trustworthy, and firmly human-in-the-loop. How I lead and bring value: Cutting through the noise: Bringing clear structure, spatial harmony, and simple interaction patterns to data-heavy, complex environments. Building cross-team trust: Aligning roadmaps across engineering, design, and product so everyone feels like co-owners of the platform. Fostering belonging: Shifting systems from top-down mandates into collaborative spaces where teams feel heard, supported, and genuinely invested in shared ownership. Keeping tech human: Designing guardrails for AI-driven workflows that prioritize transparency, ease of use, and human intent. A design system isn't a collection of Figma components. It’s the shared trust, language, and culture that helps thousands of people build better things together.

Location

Bengaluru

AI stack

claude code

claude

gemini

grok

mcp

claudecode

Work experience

VP Experience Design at JPMorganChase, Jan 2026 - Present · 11 mos, Hybrid

Design Mentor at adplist.org, Sep 2023 - Present · 3 yrs 3 mos, Bengaluru, Karnataka, India

Senior Product Designer Associate at JPMorganChase, Jan 2025 - Jan 2026 · 1 yr 1 mo, On-site

Product Designer Associate at JPMorganChase, May 2023 - Jan 2025 · 1 yr 9 mos, On-site

Product Designer at Locus.sh, Sep 2019 - May 2023 · 3 yrs 9 mos, Bengaluru Area, India, 1. Collaborate and develop wireframes, prototypes, and high-fidelity designs for web and mobile products. 2. Implement design systems and style guides to ensure consistency and quality across all products and platforms. 3. Work closely with developers to ensure designs are implemented accurately and efficiently. 4. Collaborate with product managers to define user stories and prioritise features based on user needs and business goals, resulting in a significant increase in revenue and customer satisfaction. 5. Conduct user interviews to gather feedback and user personas and iterate on designs.

Visual Designer at Playment, Aug 2018 - Jul 2019 · 1 yr, Bengaluru Area, India, 1. Design and create visual assets, including icons, illustrations, and infographics, for web and mobile products. 2. Worked on Sales Collaterals, Pitch Decks, Product launches, Ad Graphics with the Product and Business teams. 3. Playment branding and management for various conferences - CVPR 2019, Auto Ai, CES 2019

Product Designer at Cartoon Mango, Jan 2018 - Jun 2018 · 6 mos, Bengaluru, Karnataka, India, I worked on a Cloud telephony software with Cartoon Mango for my Graduation project. My key responsibilities were, 1. Attend stakeholder meetings with a senior designer to understand the requirement. 2. Create journey maps, wireframes, and present different design approaches this required collaborating with the design, product and development team aggressively. 3. I was also responsible for doing the UI of the platform. All of this with the final presentation was covered in 5 months.

Education

Bachelor of Design, Product Design, Unitedworld Institute of Design

Delhi Public School, Ruby Park