Headline

Chief Marketing Officer | Marketing Strategy| Growth Marketing| Marketing Transformation

About

As the Chief Marketing Officer at BARBRI Global, I lead a team of marketing professionals to drive revenue and profitable growth for the company. With over 15 years of experience in marketing, I have a proven track record of delivering results in various industries, including education technology, travel, and legal services. My expertise lies in developing and executing marketing strategies that align with business objectives, improving marketing efficiency, and driving customer acquisition and retention. I have successfully doubled the revenue and customers of Boot Camps at 2U/edX, a global education technology company, while reducing customer acquisition costs and improving profitability.

Location

New York City Metropolitan Area

AI stack

antigravity

codex

opencode

Work experience

Chief Marketing Officer at BARBRI Global, Jan 2023 - Present · 3 yrs 8 mos

Senior Vice President Marketing at 2U, Aug 2020 - Jan 2023 · 2 yrs 6 mos, Brooklyn, New York, United States, Head of Marketing for Boot Camps LoB with $250+ MM in revenue. 2U/edX is a global education technology company that partners with over 70 non-profit universities to power online educational offerings, including degree programs, short courses, and boot camps. Responsible for overseeing the boot camp's marketing team, driving revenue and profitable growth, and improving marketing efficiency for 2U’s Boot Camp Business through the creation, implementation, and monitoring of marketing strategies. Key Achievements Doubled Boot Camps revenue and customers in 2 years while significantly bringing CAC down and improving profitability. Leading consumer-centric go-to-market digital transformation for Boot Camps 8 products. Drove 30% improvement in leads to enrollment, optimizing Boot Camps value proposition and learner experiences. Introduced RoAS-based performance management (media buying) to improve CAC.

Vice President Marketing and Demand Analytics at Travel Leaders Group., Nov 2016 - Sep 2020 · 3 yrs 11 mos, New York, New York, • Head Global Demand Generation team for Travel Leaders Group. • Responsible for all marketing activities for Travel Leader Group’s demand generation programs for leisure travelers ( B2C), corporate travelers (B2B), and travel agent recruitment. • Responsible for building a digital marketing strategy & sales operations to drive incremental revenue growth to the organization. • Design multi-channel buyer-centric demand generation programs. • Lead analytics & business intelligence on the buyer’s lifecycle in customer acquisition, engagement, retention (customer lifecycle). • Brands include: Vacation.com, Protravelinc.com, Tzell.com, and Viewfrom36k.com

Vice President Demand Generation & Marketing Optimization at PR Newswire, Mar 2015 - Oct 2016 · 1 yr 8 mos, • Head global demand generation programs for PR Newswire. Also, lead marketing technology and manage digital marketing operations & analytics of all PR Newswire North America products & services. • Report directly to the Global CMO and drive strategy and execution for the Global marketing teams. • Own strategy and development of owned digital properties (corporate marketing sites for North America, plus regional sites) and achieved 163% of the revenue from this channel, making it top contributor of leads in the demand generation program. Drove 24% increase in overall visits, 83% in mobile driven traffic through website redesign and other optimization projects. • Standardized Marketing Technology stack, keeping Marketo at the center for audience hub, and integrated 15+ applications via Marketo launch point or APIs integration, such as Website (personalization via Marketo persona information), Blog, SFDC (Lead Management & Lead Routing), DnB, Adobe On24, Paid Social, etc.

Director of Marketing Technology & Operations at PR Newswire, Jun 2014 - Mar 2015 · 10 mos, Jersey City, NJ, Managing digital experience and marketing optimization at PR Newswire. This role is cross functional and requires collaboration across multiple team for successful delivery of high priority , high impact projects at the company. Manage team of developers, data analysts and optimization professionals. Digital Experience : Responsible for defining the digital strategy for marketing owned websites - both on web and mobile. Work with UX group to build and optimize user experience to drive desired actions. Data driven optimization of marketing content on various channels. Data & Analytic: Manage reporting and analytics group. This group feeds data and insights to cross functional teams, for optimization and determining growth opportunities. Responsible for program , campaign analysis and reporting. Process and structure Marketing Technology Manage technology vendor relationships for defining right solutions for the business needs. Hands on experience on CMS, Marketo, integration with CRM tools etc.

Director of Technology, Global Websites and Web Analytics at PR Newswire, Sep 2012 - Jun 2014 · 1 yr 10 mos, Jersey City, Manage Global Websites development,Global SEO,Optimize landing pages(A/B , Multivariate testing) for conversion from search engines/PPC, Web Analytics, data analysis for identifying valuable insights between offline and web data for optimization, segmentation.

Business Analyst at Standard & Poor's, Sep 2008 - Feb 2009 · 6 mos, Standard & Poor’s is a leading provider of financial market intelligence.The project is to redesign existing StandardandPoors.com website in context of the better navigation, improved usability and rich user experience. Responsibilities: • Gathered and documented the Business Requirement for Credit Ratings and Research, Login, Registration and Content Management system of S&P.com • Created Use Case model and Process flow diagrams for the major businesses and interactive units. • Created Domain Model for the Business units. • Used Agile methodology and wrote User Stories for the development processes of the S&P Ratings and other processes. • Did competitive analysis for S&P.com with Moodys and Fitch and recommended SEO tasks for s&p.com. • Gathered and documented workflow for requirements for Content Management System (for Fatwire New Version) • Gathered Web Analytics and SEO requirements to improve ROI. • Created story boards and prepared wireframes for development of visual site and development process.

Education

MS, Integrated Marketing, New York University

Certificate in Digital Media Marketing, Marketing, New York University