Headline

Content Managing | Building Brand with Compelling Communication| Content writing | Social Media Management | Marketing Communications

About

Greetings!! Myself Asmita Mishra, a person of letters. I am a Senior Marketing Communications Executive at Roto Pumps Ltd., where I specialize in shaping narratives that strengthen brand presence and foster meaningful engagement. With over 7 years of experience as a content marketer and wordsmith in IT, engineering and manufacturing domains, I have honed the art of translating complex ideas into compelling stories that connect with diverse audiences. My expertise spans across corporate communications, content marketing, SEO activities, digital campaigns, and brand storytelling. Whether it is a thought leadership article, a product brochure, a social media campaign, or a corporate film script, I ensure every piece of communication reflects clarity, creativity, and strategic intent. I strongly believe that words have the power to influence perception and drive impact. This belief fuels my passion for creating content that not only informs but also inspires action and builds trust. At Roto Pumps, I contribute to driving brand positioning by highlighting our 55+ years of legacy, technological excellence, and sustainability-driven innovations. I am committed to delivering communication that amplifies customer value and strengthens stakeholder confidence. I believe that words can mould one's perception towards any thing so i just pen down nothing else.

Location

Noida

AI stack

kimi

meta

minimax

mistral

Work experience

Senior Marketing Communications Executive at Roto Pumps Ltd, Feb 2025 - Present · 1 yr 4 mos, Noida, Leading content development, strategy, and marketing initiatives for Roto Pumps and Roto Energy across multiple channels. Managing end-to-end content creation including email marketing, newsletters, whitepapers, blogs, press releases, articles, and web content. Overseeing magazine and agency coordination, marketing communications, and social media planning, ensuring a cohesive and impactful brand presence.

Senior Marcom Executive (Content) at Beyond Key, Aug 2023 - Jan 2024 · 6 mos, Pune, Maharashtra, India, Handling M365 Content development and content strategy.

Content Writer | Digital Marketing Executive at CDN Software Solutions, Dec 2019 - Jul 2023 · 3 yrs 8 mos, Bengaluru, Karnataka, India, Responsible to handle social media content calendar, blogs, articles, press release, guest blogging, emails, SEO off page activities, etc

eCommerce Content Writer at NR Group, Aug 2019 - Nov 2019 · 4 mos, Bangalore Urban district, Karnataka, India, Worked as A+content writer for Amazon ecommerce platform

SEO Content Writer at kiri Infotech Pvt. Ltd, Jun 2018 - Jan 2019 · 8 mos, Indore, Madhya Pradesh, India, Worked as content writer and social media optimization executive.

Education

Master of Business Administration - MBA, Marketing and Finance, Prestige Institute of Management & Research

Bachelor of Computer Science, Computer Science, Devi Ahilya Vishwavidyalaya (DAVV), Indore