Headline

Performance Marketer | 8+ yrs Growth Experience | Paid & Organic Growth (SEO/SEM) | Digital Analytics & User Behavior

About

With over 8+ years of comprehensive experience in performance marketing, I have successfully managed a wide array of B2B and B2C clients, spanning diverse industries such as Real Estate, On-Demand Services, Healthcare, Education, and E-commerce. My expertise lies in creating and executing data-driven performance marketing strategies that enhance brand visibility, drive high-quality leads, and maximize ROI. 🔍 Currently: As a Senior SEM Analyst at Ver Se Innovation (Dailyhunt), I lead the strategy and execution of SEM campaigns for a portfolio of 10-15 clients. My role involves optimizing PPC campaigns, conducting in-depth keyword research, testing ad copy, and using analytics tools to provide insights that significantly improve performance metrics like conversion rates and CTR. Additionally, I mentor junior team members to build their skills and contribute to the overall success of the team. 📈 Previously: At BYJU'S, I served as a Senior Digital Marketing Analyst, managing performance marketing and lead acquisition efforts. I was responsible for handling a monthly budget of $600,000, optimizing paid campaigns across various digital platforms, and achieving substantial improvements in cost efficiency and lead quality. My strong foundation in digital marketing is complemented by a Master’s degree in Marketing Management from NMIMS and a Bachelor’s degree in Microbiology. This unique combination of skills enables me to apply analytical thinking and innovative strategies to solve complex marketing challenges.

Location

Bengaluru

AI stack

claude

Work experience

SEM Specialist at Cytiva, Sep 2024 - Present · 2 yrs 1 mo, Bengaluru

Senior Analyst - Search Engine Marketing at dailyhunt, Apr 2023 - Sep 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India, 🎯 Managed SEM campaigns for 10-15 diverse clients, including Real Estate, Healthcare, and E-commerce, leveraging both Google Ads and Meta Ads platforms. 📝 Conducted keyword research, ad copy testing, and landing page optimization to enhance campaign performance across Google and Meta. 📊 Utilized tools like Google Analytics, Data Studio, and Excel to track and report on KPIs such as conversion rates, CTR, and ROAS for both search and social campaigns. 🗂️ Developed and presented detailed client reports with actionable insights for improving campaign strategies on both Google and Meta platforms. 👥 Mentored junior team members, fostering skill development and ensuring high-quality campaign management across all digital channels. 🔄 Designed and implemented retargeting ads using Google Ads and Meta Ads, improving visitor-to-paid customer acquisition rates.

Senior Digital Marketing Analyst - Performance Marketing at BYJU'S, May 2022 - Apr 2023 · 1 yr, Bengaluru, Karnataka, India, 📈 Led performance marketing initiatives for Aakash BYJU'S, managing a monthly budget of $600,000 across Google Ads and Meta Ads. 💡 Optimized paid campaigns through comprehensive analysis and strategic adjustments to improve ROI on both platforms. 🌐 Managed the full marketing funnel, including targeting, budget allocation, creative development, spend optimization, landing pages, and data tracking for both Google and Meta. 📉 Executed app campaigns (UAC) for installs and various in-app actions on Google, achieving a 40% reduction in Cost Per Registration (CPR). 📊 Ran extensive Meta Ads campaigns for lead generation and brand awareness, focusing on reducing Cost Per Lead (CPL) and enhancing conversion rates. 🤝 Coordinated with sales and business development teams to enhance lead quality and improve conversion rates across all digital channels. 🧪 Conducted A/B testing and collaborated with cross-functional teams to drive creative excellence and campaign success on Google and Met

Digital Marketing Analyst - Performance Marketing at BYJU'S, Apr 2021 - Jul 2022 · 1 yr 4 mos, Bengaluru, Karnataka, India

Marketing Analyst at OnGraph Technologies Limited, Aug 2018 - Apr 2021 · 2 yrs 9 mos, Gautam Buddha Nagar, Uttar Pradesh, India, Oversaw all social media and content marketing strategies, including SEO and off-page optimization. Developed and executed campaigns that increased organic traffic and improved brand visibility across multiple platforms. Engaged with clients to understand their requirements and tailored marketing strategies accordingly. Utilized tools like Canva, Hootsuite, and MailChimp for creating engaging content and managing social media accounts on both Meta and Google platforms.

Education

MiniMBA, Marketing, MiniMBA

Master of Business Administration - MBA, Marketing, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)