Asmi Jain profile photo 1 on Tal

Asmi Jain

Product and UX Designer | UI/UX | Smart Products | Accessory Design | NIFT 2026 | Ex Havells CXD

Delhi

1+ year of work experience

Havells India Ltd
Dec 20255 mosApr 2026

Noida

Embedded in the Customer Experience Design team at Havells CRI Noida, the in-house studio responsible for product and digital experience across Havells, Lloyd, Crabtree, and Standard brands. Project Zen: Redesigned the Lloyd smart TV UX as a wellness-first platform. Conducted primary research with 44 respondents, mapped 10-foot UI principles, and developed a Glassmorphism-based visual system that reduces blue-light-driven cognitive strain and integrates natively with the Havells IoT and smart home ecosystem. Project Sense: Conceptualised and fully specified a smart ambient accessory to extend the TV wellness experience into the physical living space. Delivered IoT-synced circadian lighting, breathing-guide interaction sequences, complete CMF specification across three commercial finishes on a PC-ABS substrate, and production-ready product renders, all grounded in WGSN Gentle Living trend research. Built fluency in brand systems thinking, TV UI architecture, design-to-specification pipelines, and smart home ecosystem design inside a live corporate CXD environment.
Adbhuta
Jun 20253 mosAug 2025

New Delhi

1. Led brand identity development and visual communication for Pitara, a new handcrafted lifestyle product vertical; managed digital marketing and social media strategy generating over 17,400 new engagements. 2. Designed the inaugural Pitara collection end-to-end: material exploration, wood sampling, product detailing, and finishing standards for diverse furniture pieces.
Nurture- The Incubation Cell of Kamala Nehru College
Jan 20227 mosJul 2022

Delhi

Women's Development Cell, Kamala Nehru College
Dec 20218 mosJul 2022

Delhi, India

WordPress
Jul 20211 yr 1 moJul 2022

Blogs on royal history of British, English, and Indian rulers; glorious, significant, and even the infamous historical events that changed the world into its modern look, some accounts of personal details of great leaders of the past, and more things.

Asmi’s AI Stack

antigravity
antigravity
codex
codex
claudecode
claudecode

Education

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Bachelor of Design, Fashion and Lifestyle Accessories

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

20224 yrs2026
Delhi University

Bachelor of Arts - BA Hons., Political Science and Government

Delhi University

20211 yr2022

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Headline

Product and UX Designer | UI/UX | Smart Products | Accessory Design | NIFT 2026 | Ex Havells CXD

About

I design the space between technology and people, where a screen becomes less stressful, a product feels right in your hand, and a material tells a story before anyone reads the label. Fresh B.Des. graduate from NIFT Kolkata, Accessory Design, Batch 2026. My practice spans UI/UX design, smart product systems, industrial and accessory design, material innovation, and brand experience. Not because I could not choose, but because the best work happens at the edges of disciplines. My graduation project at Havells CXD in Noida is where that thinking was stress-tested at scale. I designed the Lloyd smart TV experience as a wellness platform, reducing cognitive strain, integrating IoT and smart home ecosystems at middleware layer, and designing a companion physical accessory with full CMF specification. It taught me what design inside a live corporate system actually demands. Before that, four years of learning to think in materials (wood, resin, glass, leather, metals, silicon, hybrid composites), in interfaces (mobile, web, wearable, desktop, 10-foot TV UX), and in strategy (brand systems, omnichannel thinking, trend forecasting). Tools: Figma, Adobe Illustrator, Photoshop, InDesign, XD, Rhino, AutoCAD, KeyShot, SketchUp, Canva Currently open to full-time roles in Product Design, UI/UX Design, Accessory and Lifestyle Design, Smart Systems, and Brand Experience Design, anywhere the work is human-centered and the problems are worth solving.

Location

Delhi

AI stack

antigravity

codex

claudecode

Work experience

CXD- Intern at Havells India Ltd, Dec 2025 - Apr 2026 · 5 mos, Noida, Embedded in the Customer Experience Design team at Havells CRI Noida, the in-house studio responsible for product and digital experience across Havells, Lloyd, Crabtree, and Standard brands. Project Zen: Redesigned the Lloyd smart TV UX as a wellness-first platform. Conducted primary research with 44 respondents, mapped 10-foot UI principles, and developed a Glassmorphism-based visual system that reduces blue-light-driven cognitive strain and integrates natively with the Havells IoT and smart home ecosystem. Project Sense: Conceptualised and fully specified a smart ambient accessory to extend the TV wellness experience into the physical living space. Delivered IoT-synced circadian lighting, breathing-guide interaction sequences, complete CMF specification across three commercial finishes on a PC-ABS substrate, and production-ready product renders, all grounded in WGSN Gentle Living trend research. Built fluency in brand systems thinking, TV UI architecture, design-to-specification pipelines, and smart home ecosystem design inside a live corporate CXD environment.

Design Intern at Adbhuta, Jun 2025 - Aug 2025 · 3 mos, New Delhi, 1. Led brand identity development and visual communication for Pitara, a new handcrafted lifestyle product vertical; managed digital marketing and social media strategy generating over 17,400 new engagements. 2. Designed the inaugural Pitara collection end-to-end: material exploration, wood sampling, product detailing, and finishing standards for diverse furniture pieces.

Member at Nurture- The Incubation Cell of Kamala Nehru College, Jan 2022 - Jul 2022 · 7 mos, Delhi

Member at Women's Development Cell, Kamala Nehru College, Dec 2021 - Jul 2022 · 8 mos, Delhi, India

Blogger at WordPress, Jul 2021 - Jul 2022 · 1 yr 1 mo, Blogs on royal history of British, English, and Indian rulers; glorious, significant, and even the infamous historical events that changed the world into its modern look, some accounts of personal details of great leaders of the past, and more things.

Education

Bachelor of Design, Fashion and Lifestyle Accessories, NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Bachelor of Arts - BA Hons., Political Science and Government, Delhi University