---
title: "Asit Mohapatra - Platform Product Manager lead - Data and AI in Bengaluru | Tal"
description: "Meet Asit Mohapatra, AI Product Leader | Adtech. Ecomm. Content. GenAI. Agents. Search & Personalization | Ex-Citrix, Airtel based in Bengaluru. AI stack includes claude, gemini, and lovable."
image: "https://tal.club/meet/asit-mohapatra/share-image"
---

# Asit Mohapatra on Tal

## Headline

AI Product Leader \| Adtech\. Ecomm\. Content\. GenAI\. Agents\. Search & Personalization \| Ex\-Citrix, Airtel

## About

Product leader with 14\+ years building AI\-native platforms that connect technical capability to revenue outcomes\.Track record across Microsoft, Airtel, Citrix, and one acquired startup, spanning GenAI, AdTech, Search, and Personalization at scales of 400M\+ users and $100M\+ in business impact\. What I have built and shipped: • Microsoft AI \(Ads\): Launched AI Max, AI led automation for ads\(creative, targeting, bids, landing pages\) netting $XX in revenue and improving platform match rate\. Delivered newer experiences in retail\(price comparison, cashback, seller authority\) driving $XX in revenue\. Built catalogue diagnostics framework and enrichment for advertisers to reduce TTGL by 50%, and improve serving by 10%\. • Citrix: Owned product strategy and execution for Citrix ADM, SaaS AI solution for network intelligence, application delivery, and security insights\. Conceived and shipped ML\-based insights, automated diagnostics, migration tooling, and analytics; scaled the platform to 2,000\+ customers in under 2 years\. Positioned ADM as the intelligence layer for hybrid multi\-cloud deployments\. • Airtel: Founding member of the Ads organization\. Architected what became a $100M Customer Data Platform from zero inside a 400M\-subscriber telco\. Defined product vision, aligned stakeholders across conflicting P&L priorities, and shipped data infrastructure that compounds across monetization, targeting, and personalization\. • Pisquare \(Acquired\): Led two AI analytics platforms from first customer to acquisition, full product ownership including GTM, pricing, and engineering roadmap\. What I bring to the table: • Deep technical fluency in LLM architectures, Retrieval\-Augmented Generation \(RAG\), agentic frameworks \(MCP, Guardrails\), knowledge graphs, and experimentation design \(A/B testing, interleaving, DID\)\. I build products that are AI\-native\. • P&L ownership, OKR\-driven execution, and stakeholder management\. • A zero\-to\-one builder’s instinct paired with the operational rigor to scale platforms from inception to $100M\+\. • Open to: Director of Product, Principal PM, and Group PM roles in GenAI, Search, AdTech, and AI Infrastructure\. Skills: Product Strategy · P&L Ownership · GenAI · LLM Architecture · Retrieval\-Augmented Generation \(RAG\) · Agentic AI · Knowledge Graphs · AdTech · Search Infrastructure · Personalization · Customer Data Platform · A/B Testing · Experimentation Design · OKRs · Go\-to\-Market \(GTM\) · Product Roadmap · Stakeholder Management · Cross\-Functional Leadership · Agile

## Location

Bengaluru

## AI stack

claude

gemini

lovable

Microsoft Copilot

Weaviate

## Work experience

Platform Product Manager lead \- Data and AI at Microsoft AI, Jul 2022 \- Present · 4 yrs 2 mos, Bengaluru, Building Ads & monetization for Microsoft surfaces like Bing and MSN\. Responsible for defining and executing a comprehensive roadmap aimed at maximizing revenue\. My responsibilities In Microsoft ads includes below broad areas • Innovate new ad formats – price comparison ads, multimedia ads, feed\-based ads products • AI in ads stack like language translation for ads, personalization of ads, bid automation, auto\-generation of ads etc\. • Efficiency improvement: improvement in ads quality, fill rate and compliance\. Building tools for self serve reporting and insights for advertisers\. • Newer monetization strategies like pay per sale

Lead Product Manager at Airtel Ads Powered by Intent\.ai, Aug 2021 \- Jul 2022 · 1 yr, Bengaluru, •Built CDP platform to support targeting engine for Airtel ads business\($100M BU\) •Onboarded 200 advertisers to Airtel advertising building self\-serve cohorts from Airtel's first party data of telco, DTH, OTT and Music •Launched brand safe integrations using Data clean rooms in partnership with Aqilliz •Helped grow advertisers volume for ads by 30pc and CTR by 10% by launching platform capabilties like lookalike, retargeting, custom audiences etc\.

Senior Product Manager at Citrix, Sep 2019 \- Aug 2021 · 2 yrs, Bengaluru Area, India, •Grew Citrix SaaS Product ADM service by 10X in 2 years by building migration tool and different growth hacking initiatives, •Drove incremental $5M revenue by launching ML based analytics use cases for app performance, security and network infrastructure\. •Improved customer adoption , engagement and retention by developing a dashboard which captured customer's journey from interest to churn\.

Head of Products at PiSquare\.io, Dec 2018 \- Oct 2019 · 11 mos, Bengaluru, Karnataka, India, Led product strategy and execution across PiSquare\.io’s AI\-powered suite \- Pi Sights, Pi Connect, and Pi Talent, driving adoption and delivering over $XXM in revenue\. Scaled the platform to enterprise\-grade maturity, culminating in a successful acquisition by a Big4 firm\. Passionate about building data\-first products that transform decision\-making\.

Product Manager at Wipro Limited, Jun 2015 \- Nov 2018 · 3 yrs 6 mos, Bangalore, Bootstrapped to launch a digital travel and expense product and achieved PMF in 1 year\. Worked to launch Travel Analytics using rule based/ ML based insights, first in travel industry, clocking ARR $ 2M\.

## Education

Indian Institute of Management, Indore

Bachelor of Technology \- BTech, National Institute of Technology Rourkela

[View the original profile](https://tal.club/meet/asit-mohapatra)

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