Asif M. profile photo 1 on Tal

Asif M.

Senior Product Manager | Al/ML • Logistics • e-Commerce | Building Digital Products

Mumbai

9+ years of work experience

Xpressbees (BusyBees Logistics Solutions Pvt. Ltd.)
Oct 20232 yrs 11 mosPresent

Pune District, Maharashtra, India

- Led multiple strategic initiatives for Risk, Loss Prevention/Reduction across B2B and B2C businesses with $MM/Year impact to revenue - Built and led adoption of Dispute Management CRM platform for client disputes including API integrations (with large e-commerce clients) and internal investigations workflows to reduce dispute resolution TAT by 60% with $MM/Year revenue impact - Spearheaded digital transformation of legacy applications for Vendor Debit Recovery and Financial Workflows with $MM/year revenue impact - Evolved inventory management processes and tools for enhanced tracking of shipments in supply chain - Integrated ML techniques and AI models for identifying, surfacing and mitigating risks for shipments across supply chain with $MM/Year revenue impact
Landmark Group
May 20221 yr 5 mosSep 2023

Dubai, United Arab Emirates

Styli is one of the leading B2C Platforms for Fast Fashion e-commerce in GCC under the umbrella of the Landmark Group - Reduced sourcing TAT by 30% and option go live time by over 40% by building mobile QC application & production/delivery tracking process - Increased bottom line by $MM/year through predictive size recommendations/suggestions and reducing returns due to sizing issues - Increased activation and engagement by 30% and 50% respectively by building & launching loyalty program (Styli Earn) & in-app currency - Led integration & launch of HTML5 games on iOS/Android mobile app to improve engagement by over 40% - Improved middle of funnel and checkout conversion by 25% and 35% respectively through data driven filter recommendations and checkout page enhancements
Upstox
Sep 20201 yr 9 mosMay 2022

Mumbai, Maharashtra, India

Fastest Growing Online Investing/Trading Platform in India: - Led product strategy and roadmap for customer onboarding & growth charters to scale acquisition by 40% across referral and organic channels - Reduced Demat account opening TAT by 30% by integration of APIs for income and address verification in customer onboarding - Improved acquisition by 30% by building WhatsApp chatbot to start Demat account opening journey - Initiated and managed integration of ML based automation for document proof verification to improve account opening TAT & back-office efficiency by over 40% - Led integration of CRM tools for marketing automation to improve CSAT by 30% - Built, launched and scaled stock information pages to increase organic traffic by 5X and acquisition by 3X
e-GMAT
Jun 20182 yrs 4 mosSep 2020

Delhi, India

GMAT Test Preparation Platform with the Highest # of Verified Reviews on GMATClub - Unlocked additional revenue of $5+ million through SEO and content marketing initiatives - Increased organic traffic on blog by over 40X (from 20K to 1M pageviews/month) - Reduced CAC by 50% and reduced paid ad spend by 40%
uFaber Edutech Pvt Ltd
Dec 20177 mosJun 2018

Mumbai, Maharashtra, India

Online Hyper-Personalized Mentor Driven Learning • Built 0 -> 1 products for ESL for B2B/Corporate trainings • Scaled business/products from 1 -> 100 for ESL (IELTS/PTE) & GATE exams to 500K students
uFaber Edutech Pvt Ltd
Dec 20161 yr 1 moDec 2017

Mumbai

Asif’s AI Stack

aistudio
aistudio
claude
claude
gemini
gemini
grok
grok
hermes agent
hermes agent
Granola
Granola

Education

Boston University

Master of Engineering - MEng, Computer Engineering

Boston University

20132 yrs2015
University of Mumbai

Bachelor of Engineering (B.E.), Computer Engineering

University of Mumbai

20094 yrs2013

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Headline

Senior Product Manager | Al/ML • Logistics • e-Commerce | Building Digital Products

About

Curious & Data-Informed product management professional with a total 10+ years of experience driving business impact & product success in enterprises by enabling level-headed decision making grounded in user empathy and data. Phase 2: 2020 - Present: Product Management of Platforms/Mobile apps ranging across different stages of the product lifecycle (Growth Bets, Mature Products & building/evolving new/existing platforms) -> Developing product platforms and features to reduce CAC using AI/ML for enhancing back-office efficiency & onboarding experience for FinTech with $MM/Year revenue impact -> Enhancing retention and LTV for e-commerce for new and existing revenue streams through new feature launches & iterative optimisation via experimentation of existing features -> Launching and evolving products and features that mitigate risk and reduce losses for 3PL Logistics with revenue impact in $MM/year Phase 1: 2015 - 2020: Hands on software development and problem solving to enhance educational learning outcomes for various test prep products. -> Development and launch of new Ed-Tech products with revenue impact of $MM/year -> Evolving products to deliver significantly better user experiences for enhanced learning outcomes -> Driving growth through Building Hypotheses -> Experimentation -> Iteration

Location

Mumbai

AI stack

aistudio

claude

gemini

grok

hermes agent

Granola

Work experience

Senior Product Manager at Xpressbees (BusyBees Logistics Solutions Pvt. Ltd.), Oct 2023 - Present · 2 yrs 11 mos, Pune District, Maharashtra, India, - Led multiple strategic initiatives for Risk, Loss Prevention/Reduction across B2B and B2C businesses with $MM/Year impact to revenue - Built and led adoption of Dispute Management CRM platform for client disputes including API integrations (with large e-commerce clients) and internal investigations workflows to reduce dispute resolution TAT by 60% with $MM/Year revenue impact - Spearheaded digital transformation of legacy applications for Vendor Debit Recovery and Financial Workflows with $MM/year revenue impact - Evolved inventory management processes and tools for enhanced tracking of shipments in supply chain - Integrated ML techniques and AI models for identifying, surfacing and mitigating risks for shipments across supply chain with $MM/Year revenue impact

Product Manager at Landmark Group, May 2022 - Sep 2023 · 1 yr 5 mos, Dubai, United Arab Emirates, Styli is one of the leading B2C Platforms for Fast Fashion e-commerce in GCC under the umbrella of the Landmark Group - Reduced sourcing TAT by 30% and option go live time by over 40% by building mobile QC application & production/delivery tracking process - Increased bottom line by $MM/year through predictive size recommendations/suggestions and reducing returns due to sizing issues - Increased activation and engagement by 30% and 50% respectively by building & launching loyalty program (Styli Earn) & in-app currency - Led integration & launch of HTML5 games on iOS/Android mobile app to improve engagement by over 40% - Improved middle of funnel and checkout conversion by 25% and 35% respectively through data driven filter recommendations and checkout page enhancements

Product Manager at Upstox, Sep 2020 - May 2022 · 1 yr 9 mos, Mumbai, Maharashtra, India, Fastest Growing Online Investing/Trading Platform in India: - Led product strategy and roadmap for customer onboarding & growth charters to scale acquisition by 40% across referral and organic channels - Reduced Demat account opening TAT by 30% by integration of APIs for income and address verification in customer onboarding - Improved acquisition by 30% by building WhatsApp chatbot to start Demat account opening journey - Initiated and managed integration of ML based automation for document proof verification to improve account opening TAT & back-office efficiency by over 40% - Led integration of CRM tools for marketing automation to improve CSAT by 30% - Built, launched and scaled stock information pages to increase organic traffic by 5X and acquisition by 3X

Growth Product Manager at e-GMAT, Jun 2018 - Sep 2020 · 2 yrs 4 mos, Delhi, India, GMAT Test Preparation Platform with the Highest # of Verified Reviews on GMATClub - Unlocked additional revenue of $5+ million through SEO and content marketing initiatives - Increased organic traffic on blog by over 40X (from 20K to 1M pageviews/month) - Reduced CAC by 50% and reduced paid ad spend by 40%

Product Manager at uFaber Edutech Pvt Ltd, Dec 2017 - Jun 2018 · 7 mos, Mumbai, Maharashtra, India, Online Hyper-Personalized Mentor Driven Learning • Built 0 -> 1 products for ESL for B2B/Corporate trainings • Scaled business/products from 1 -> 100 for ESL (IELTS/PTE) & GATE exams to 500K students

Associate Product Manager at uFaber Edutech Pvt Ltd, Dec 2016 - Dec 2017 · 1 yr 1 mo, Mumbai

Education

Master of Engineering - MEng, Computer Engineering, Boston University

Bachelor of Engineering (B.E.), Computer Engineering, University of Mumbai