Asif Izhar profile photo 1 on Tal

Asif Izhar

Performance Marketer & Growth Strategist

Dubai

7+ years of work experience

theasifizhar
Jun 20197 yrs 3 mosPresent

Dubai, United Arab Emirates

• Worked independently with UAE/GCC-focused e-commerce and service brands across sneakers, fashion, and home decor; managed up to AED 70K+/month across GCC. • Owned full-funnel performance marketing across Google Ads and Meta Ads, including media planning, campaign structure, budget pacing, optimisation, reporting, creative inputs, tracking checks, and founder/client communication. • Integrated AI into recurring growth workflows: bi-weekly and monthly performance reporting; market research; competitor research; keyword research; campaign planning; performance marketing strategy; creative strategy; and post-campaign optimisation & analysis. • Achieved up to 6.2x ROAS and 35% lower CAC by implementing creative testing frameworks, audience segmentation, and conversion-optimized landing pages across multi-country GCC campaigns. • Built AI-assisted creative testing workflows for hooks, ad copy, creator/UGC concepts, creative briefs, offer angles, landing page messaging, and testing roadmaps to reduce manual research time and improve speed of execution. • Experimented with LLM/AI to build cowork workflows, plugins, skills, n8n orchestration, MCP-style tools/connectors, and reusable workflow systems to automate repetitive performance marketing tasks and improve productivity across research, reporting, analysis, and strategy creation. • Created outbound acquisition systems including ICP definition, prospect list building, outreach messaging, audit-led pitches, discovery call preparation, and follow-up structures for prospect’s businesses. • Created LinkedIn content around performance marketing, creative strategy, AI workflows, and growth systems while applying learnings from the 100x Engineers AI cohort into practical marketing workflows.
SneakerSouqq
Dec 20232 yrs 4 mosMar 2026

Dubai, United Arab Emirates

Competitor Analysis: To stand out, we conducted a thorough competitor analysis. We examined competitors’ creative tactics, communication styles, and market positioning to identify areas where SneakerSouqq could differentiate itself. Campaign Structure for Experimentation: Built a flexible and scalable campaign structure designed to test various creative angles, messaging styles, and audience segments. This allowed us to quickly identify winning strategies and scale successful campaigns. Data-Driven Strategy: We leveraged data insights to refine audience targeting and messaging. Patience was key as we carefully analyzed which audience segments and messaging resonated best with our target demographic. Clear Communication & Alignment with Client: Constant collaboration with the client ensured our strategies aligned with their vision. We also gathered feedback from customers, which helped us fine-tune our campaigns and optimize the customer journey. ROAS Optimisation: By continually monitoring campaign performance, we were able to optimise ad spend and significantly increase ROAS within a short period. RESULTS: Sales: AED 300K+ MoM Overall ROAS: 6.06 CPA: AED 152 AOV: AED 920 Achieved with efficient budget allocation and optimized campaigns. Increased retention with upselling and cross-selling strategies, improving customer lifetime value (LTV).
McCollins Media
Sep 20231 yrAug 2024

Dubai, United Arab Emirates

• Developed comprehensive full-funnel performance marketing strategies and led campaign execution, optimisation, reporting, and client-facing recommendations across multiple accounts. • Led a team of 2 executives, conducted alternate-day stand-ups, monitored account performance, reviewed optimisation actions, and resolved execution challenges. • Managed upto AED 140K/month for Home & Appliances Brand; additionally to other agency accounts with approximately AED 100K+/month combined media spend. Platform handled across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads. • Increased sales of a top luxury fashion reseller brand by ~105%, engagement rates by ~378%, and conversion rates by ~14%, achieving 3.25 ROAS and expanding the customer base by ~80%. • Boosted conversions for an online baking and pastry ingredients brand by ~32% by Q4'23, increased AOV by ~18%, improved ROAS by ~31%, and reduced CPA by ~14%. • Improved website conversions for an organic mattresses and bedding accessories brand by ~108%, increased AOV by ~28%, and lifted repeat purchase rate by ~17%.
NP Digital
Jul 20229 mosMar 2023

Bengaluru, Karnataka, India

- Worked with E-commerce & Lead Generation Businesses. - Prepare media plan & campaign structure and revised the plan based on performance MoM. - Research, create, monitor and strategise the Google & FB Ad campaigns. - Do optimisation to scale the campaigns & maintain the consistent Conversion & CPA. - Create monthly & weekly reports. Achievements: Increased the ROAS of an streetwear e-commerce by 46% i.e 7x ROI, 164% increase in sales and 76% increase in total purchases. Increase the lead flow of a ed-tech company by 5000%, decreased the CPL by 41% and increase sales closure rate from 0.45% to 2.4% of closure rate.
Cognizant
May 20211 yr 2 mosJun 2022

India

- Worked with Google's AMER Large Scale Clients as a video ad analyst. - Managed several accounts, where I am responsible for analyzing, optimizing, and implementing video ad best practices. - Build Media Buying Plan for Top tier 1 companies. To develop informative customer reports, data was gathered and analyzed. - Part of the TORSO Project where I evaluate end-to-end campaign optimization and provide campaignperformance insights and recommendation reports to help a client meet their KPIs, such as benchmark CPA. - Helped over 1000+ advertisers and Agencies in Adwords Management.

Asif’s AI Stack

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claude code
cursor
cursor
hugging face
hugging face
meta
meta
n8n
n8n
notion
notion

Education

Trinity Institute of Professional Studies (TIPS,Dwarka)

Bachelor's degree, Business/Commerce,

Trinity Institute of Professional Studies (TIPS,Dwarka)

20163 yrs2019

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Headline

Performance Marketer & Growth Strategist

About

Performance Marketing & Growth Strategist with 6+ years of experience across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, e-commerce growth, lead generation, creative testing, and full-funnel acquisition. Managed up to 200K+ AED/month in ad spend at agency level across GCC, US, Canada and India markets; delivered up to 6.2x ROAS and 500% lead growth across lead generation and D2C e-commerce accounts. Experienced in integrating AI/LLM workflows into reporting, market research, competitor analysis, keyword research, campaign strategy, creative strategy, and workflow automation. Strong at connecting media buying with business inputs such as tracking, product feed, landing pages, offer positioning, creative quality, and customer journey. Proven across ecommerce, fashion, ed-tech, SaaS verticals.

Location

Dubai

AI stack

claude code

cursor

hugging face

meta

n8n

notion

Work experience

Performance Marketing Strategist at theasifizhar, Jun 2019 - Present · 7 yrs 3 mos, Dubai, United Arab Emirates, • Worked independently with UAE/GCC-focused e-commerce and service brands across sneakers, fashion, and home decor; managed up to AED 70K+/month across GCC. • Owned full-funnel performance marketing across Google Ads and Meta Ads, including media planning, campaign structure, budget pacing, optimisation, reporting, creative inputs, tracking checks, and founder/client communication. • Integrated AI into recurring growth workflows: bi-weekly and monthly performance reporting; market research; competitor research; keyword research; campaign planning; performance marketing strategy; creative strategy; and post-campaign optimisation & analysis. • Achieved up to 6.2x ROAS and 35% lower CAC by implementing creative testing frameworks, audience segmentation, and conversion-optimized landing pages across multi-country GCC campaigns. • Built AI-assisted creative testing workflows for hooks, ad copy, creator/UGC concepts, creative briefs, offer angles, landing page messaging, and testing roadmaps to reduce manual research time and improve speed of execution. • Experimented with LLM/AI to build cowork workflows, plugins, skills, n8n orchestration, MCP-style tools/connectors, and reusable workflow systems to automate repetitive performance marketing tasks and improve productivity across research, reporting, analysis, and strategy creation. • Created outbound acquisition systems including ICP definition, prospect list building, outreach messaging, audit-led pitches, discovery call preparation, and follow-up structures for prospect’s businesses. • Created LinkedIn content around performance marketing, creative strategy, AI workflows, and growth systems while applying learnings from the 100x Engineers AI cohort into practical marketing workflows.

Performance Marketing Strategist at SneakerSouqq, Dec 2023 - Mar 2026 · 2 yrs 4 mos, Dubai, United Arab Emirates, Competitor Analysis: To stand out, we conducted a thorough competitor analysis. We examined competitors’ creative tactics, communication styles, and market positioning to identify areas where SneakerSouqq could differentiate itself. Campaign Structure for Experimentation: Built a flexible and scalable campaign structure designed to test various creative angles, messaging styles, and audience segments. This allowed us to quickly identify winning strategies and scale successful campaigns. Data-Driven Strategy: We leveraged data insights to refine audience targeting and messaging. Patience was key as we carefully analyzed which audience segments and messaging resonated best with our target demographic. Clear Communication & Alignment with Client: Constant collaboration with the client ensured our strategies aligned with their vision. We also gathered feedback from customers, which helped us fine-tune our campaigns and optimize the customer journey. ROAS Optimisation: By continually monitoring campaign performance, we were able to optimise ad spend and significantly increase ROAS within a short period. RESULTS: Sales: AED 300K+ MoM Overall ROAS: 6.06 CPA: AED 152 AOV: AED 920 Achieved with efficient budget allocation and optimized campaigns. Increased retention with upselling and cross-selling strategies, improving customer lifetime value (LTV).

Performance Marketing Lead at McCollins Media, Sep 2023 - Aug 2024 · 1 yr, Dubai, United Arab Emirates, • Developed comprehensive full-funnel performance marketing strategies and led campaign execution, optimisation, reporting, and client-facing recommendations across multiple accounts. • Led a team of 2 executives, conducted alternate-day stand-ups, monitored account performance, reviewed optimisation actions, and resolved execution challenges. • Managed upto AED 140K/month for Home & Appliances Brand; additionally to other agency accounts with approximately AED 100K+/month combined media spend. Platform handled across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads. • Increased sales of a top luxury fashion reseller brand by ~105%, engagement rates by ~378%, and conversion rates by ~14%, achieving 3.25 ROAS and expanding the customer base by ~80%. • Boosted conversions for an online baking and pastry ingredients brand by ~32% by Q4'23, increased AOV by ~18%, improved ROAS by ~31%, and reduced CPA by ~14%. • Improved website conversions for an organic mattresses and bedding accessories brand by ~108%, increased AOV by ~28%, and lifted repeat purchase rate by ~17%.

Paid Media Specialist at NP Digital, Jul 2022 - Mar 2023 · 9 mos, Bengaluru, Karnataka, India, - Worked with E-commerce & Lead Generation Businesses. - Prepare media plan & campaign structure and revised the plan based on performance MoM. - Research, create, monitor and strategise the Google & FB Ad campaigns. - Do optimisation to scale the campaigns & maintain the consistent Conversion & CPA. - Create monthly & weekly reports. Achievements: Increased the ROAS of an streetwear e-commerce by 46% i.e 7x ROI, 164% increase in sales and 76% increase in total purchases. Increase the lead flow of a ed-tech company by 5000%, decreased the CPL by 41% and increase sales closure rate from 0.45% to 2.4% of closure rate.

Senior Process Executive (Google Ads) at Cognizant, May 2021 - Jun 2022 · 1 yr 2 mos, India, - Worked with Google's AMER Large Scale Clients as a video ad analyst. - Managed several accounts, where I am responsible for analyzing, optimizing, and implementing video ad best practices. - Build Media Buying Plan for Top tier 1 companies. To develop informative customer reports, data was gathered and analyzed. - Part of the TORSO Project where I evaluate end-to-end campaign optimization and provide campaignperformance insights and recommendation reports to help a client meet their KPIs, such as benchmark CPA. - Helped over 1000+ advertisers and Agencies in Adwords Management.

Education

Bachelor's degree, Business/Commerce,, Trinity Institute of Professional Studies (TIPS,Dwarka)

Public links

asifizhar.com: https://asifizhar.com/