---
title: "Asif Ali - Lead product designer in Bengaluru | Tal"
description: "Meet Asif Ali, Interaction Designer | Design Engineer | Illustrator | Lead PD @Schmooze based in Bengaluru. AI stack includes antigravity, claude code, and codex. Explore public work links including github and cradlstudio.in."
image: "https://tal.club/meet/asif-ali/share-image"
---

# Asif Ali on Tal

## Headline

Interaction Designer \| Design Engineer \| Illustrator \| Lead PD @Schmooze

## About

I'm a full\-stack designer with \~8 years of experience across design consultancy and fast\-paced startups\. I'm known for shipping at speed without compromising on craft, balancing user needs, company goals & clean execution\. I'm obsessed with learning the unknown\. I’ve built utility products to solve gaps I personally run into\. Shipped 3 Figma plugins used by 1500\+ people and now building a smart browser companion\. Exploring new opportunities\. \_\_\_ \_\_ \_ • User research / Ideation • Design strategy • Interaction design • Agentic dev • Motion design • Design system • Brand design • Illustration, Iconography

## Location

Bengaluru

## AI stack

antigravity

claude code

codex

notebooklm

opencode

OpenRouter

## Work experience

Lead product designer at Schmooze, Dec 2025 \- Jul 2026 · 8 mos, On\-site, Product \| Everything design & memes

Senior Product Designer at Schmooze, Sep 2022 \- Dec 2025 · 3 y 3 mo, Bengaluru, Karnataka, India, \- Led design 0 to 1 for India launch: Owned research, growth hooks, monetisation funnels, design verticals \(iOS/Android\) in a lean team, which scaled to 80K DAU\. \- Cut onboarding drop\-off from 30% to 18%: Rebuilt the signup flow into staged reveals with gratification hooks, validated through A/B testing\. \- Drove 35% of daily revenue: Designed the Poke and Shortcut monetisation features through repeated iteration, making them the app's largest revenue contributors\. \- Built a 10% to 15% daily revenue driver: Designed a natural language profile search that changed how users find matches, which grew into a standalone revenue line\. \- Lifted top of the funnel to checkout conversion: Diagnosed friction with Mixpanel, then redesigned layout, visuals, and UX copy across the funnel\. \- Grew AI companion usage from 7% to 16% of WAU: Gave chat personas faces and personalities, more than doubling engagement and becoming a retention engine\. \- Owned the full design stack: Research, strategy, interaction design, motion, illustration, brand design, and the Oasis design system\.

User Experience Designer at Think Design Collaborative, Jun 2021 \- Aug 2022 · 1 y 2 mo, Greater Bengaluru Area, \- Reduced review and handover time: Architected a design system for UltraTech Cement across mobile and web, with semantic style foundations, UI components, and patterns\. \- Crafted 500\+ proprietary icons and illustrations: Created the asset library behind the design system and UltraTech brand\. \- Drove design system adoption: Ran KT sessions across design, engineering, and product, since documentation alone was never enough\. \- Led UX across two 0 to 1 projects: Discovery audits, competitive analysis, information architecture, user flows, and UI sprints \- Delivered an information\-rich WCAG accessibility deep\-dive for the team\.

UX Designer at SecuRight Pty Ltd, Feb 2019 \- Jun 2021 · 2 y 4 mo, Chennai, Tamil Nadu, India, \- Cut manual effort for security architects: Designed Archimigo, a SaaS platform automating security architecture, risk and compliance workflows for enterprise\. \- Built the brand and marketing surface: Created illustrations, landing pages, and go\-to\-market assets, working hands\-on across no\-code platforms\.

Product Designer at Cyces Innovation Labs, Aug 2018 \- Jan 2019 · 5 mo, Chennai, Tamil Nadu, India, \- Designed the Filmak MVP: Led end to end mobile app design for a film casting platform integrating recruiter and talent verticals, built for a client investor pitch\. \- Delivered illustrations and web assets: For Filmak app and the Tamil Nadu startup incubation site\.

Intern at Ashok Leyland, May 2017 \- Jun 2017 · 1 mo, Hosur Area, India, Reduced physiological strain on the manufacturing floor by mapping workforce load with the Effort and Ergonomics Index\.

## Education

Bachelor of Engineering, Industrial Engineering, College of Engineering, Guindy

## Public links

- github: https://github\.com/asiffisa
- cradlstudio\.in: https://cradlstudio\.in/

[View the original profile](https://tal.club/meet/asif-ali)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/asif-ali#person",
      "name": "Asif Ali",
      "url": "https://tal.club/meet/asif-ali",
      "image": "https://tal.club/meet/asif-ali/profile-photo.jpg",
      "description": "Meet Asif Ali, Interaction Designer | Design Engineer | Illustrator | Lead PD @Schmooze based in Bengaluru. AI stack includes antigravity, claude code, and codex. Explore public work links including github and cradlstudio.in.",
      "jobTitle": "Lead product designer",
      "worksFor": {
        "@type": "Organization",
        "name": "Schmooze"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Lead product designer"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "College of Engineering, Guindy"
        }
      ],
      "knowsAbout": [
        "antigravity",
        "claude code",
        "codex",
        "notebooklm",
        "opencode",
        "OpenRouter"
      ],
      "sameAs": [
        "https://github.com/asiffisa",
        "https://cradlstudio.in/"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/asif-ali#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/asif-ali#webpage",
      "url": "https://tal.club/meet/asif-ali",
      "name": "Asif Ali on Tal",
      "description": "Meet Asif Ali, Interaction Designer | Design Engineer | Illustrator | Lead PD @Schmooze based in Bengaluru. AI stack includes antigravity, claude code, and codex. Explore public work links including github and cradlstudio.in.",
      "dateModified": "2026-09-08T14:55:15.887Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/asif-ali#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/asif-ali/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/asif-ali/profile-photo.jpg",
        "caption": "Asif Ali profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```