Headline

Product Designer @ Jio Platfroms · B2B SaaS, Fintech & Luxury E-commerce ·

About

I’m a Product Designer who likes taking complex problems and turning them into simple, useful products. At Jio, I design digital experiences for Reliance Jewels across consumer journeys, payments, analytics and internal tools. One of the products I’ve worked on, Golden Steps, has grown to ₹80+ Cr in revenue. I work end-to-end, from research and product thinking to interaction design, visual craft and implementation. I also build with React and use AI tools and agents to prototype and ship ideas faster. Lately, I’m especially interested in AI-native products, interaction design and the space between design and engineering.

Location

Bengaluru

AI stack

antigravity

claude code

codex

lovable

n8n

Vercel AI SDK

Work experience

Product Designer at Jio Platforms Limited (JPL), Nov 2022 - Present · 3 yrs 11 mos, Bengaluru, Led a ground-up design system rebuild for Reliance Jewels: audited 11 product surfaces (40+ documented failure points), traced the previous token system's failure to Figma-code divergence and designed a three-tier token architecture around that constraint, delivered in Less CSS to match the existing Vue 2 platform Crafted the Gold Savings Scheme enrollment flow, a 5-step mobile journey covering scheme selection, KYC, e-sign and payment, achieving 7.1% end-to-end registration completion on a recurring financial commitment product Redesigned operational dashboards for Reliance Jewels store ops, consolidating 4 fragmented screens into a single surface and reducing context-switching for managers overseeing large-format retail Led end-to-end WCAG 2.2 accessibility work for Swadesh, a luxury Indian craft e-commerce platform backed by NMACC, designing VoiceOver-compatible flows that carry the same premium quality as the visual experience Owned UX for merchant onboarding and bulk-ordering workflows on AJIO Business, simplifying complex B2B rules (MOQ logic, tiered pricing) into flows usable by first-time buyers without slowing down power users Built the RJ design system's AI-ready manifest: a machine-readable component spec with hard constraints that AI tools can build screens from directly

Founder & Product Designer at Drippin'gear., Apr 2024 - Jul 2026 · 2 yrs 4 mos, Bengaluru, Building a D2C men's accessories brand from scratch, where I'm the designer, the growth marketer and the product owner simultaneously. Drippin'gear. is where product thinking meets business reality. Every design decision here has a direct revenue consequence, which has sharpened how I think about conversion, trust and UX at the bottom of the funnel. What I own: Storefront UX and product presentation on Shopify — optimising for first-time buyers discovering the brand through paid social. Performance loops using Meta Ads, Google Analytics and Shopify data to diagnose drop-off, test creatives and improve ROAS across catalogue and UGC formats. Behaviour-based retargeting flows — segmenting audiences by product interaction and serving product-specific creatives, applying UX thinking directly to ad targeting logic. Brand identity, content system and Instagram presence — end-to-end, from visual language to copy tone. → 0 to first 1000 orders · Profitable ad campaigns post-optimisation Skills: Shopify · Meta Ads · Conversion Optimisation · Storefront UX · D2C · Growth Marketing · Brand Design

UX Designer (Content) at Siply - India ka savings, Jan 2022 - Nov 2022 · 11 mos, Greater Bengaluru Area, Designed content and interaction flows for a fintech platform serving first-time savers across India — where clarity wasn't a nice-to-have, it was the product. At Siply, I worked across KYC, micro-savings and lending experiences, designing for low-literacy users in 10+ Indian languages. The constraint of writing for users who couldn't rely on reading fluency pushed me to develop a content-first approach to UX — one I've carried into every product role since. Key contributions: Redesigned onboarding flows using trust-first messaging and progressive disclosure, contributing to a ~30% reduction in drop-offs post-release. Built a content localisation framework across languages, in collaboration with PMs, translators and engineering — a framework that remained in use after my departure. Applied behavioural nudges and friction-reduction patterns to high-stakes moments like KYC and loan applications, where hesitation directly impacted conversion. Skills: UX Writing · Content Strategy · Interaction Design · Localisation · Behavioural UX · Fintech · Low-literacy Design

Education

Bachelor of Arts - BA, Psychology, Indira Gandhi National Open University

Diploma in Cath Lab Technology, Health Services/Allied Health/Health Sciences, General, Institute of Post Graduate Medical Education & Research

Public links

github: https://github.com/mdasifali00

youtube.com: https://youtube.com/@gyaanwithasif

lab.asifalidesigns.com: https://lab.asifalidesigns.com/