Headline

Interaction Designer | Design Engineer | Illustrator | Lead PD @Schmooze

About

I'm a full-stack designer with ~8 years of experience across design consultancy and fast-paced startups. I'm known for shipping at speed without compromising on craft, balancing user needs, company goals & clean execution. I'm obsessed with learning the unknown. I’ve built utility products to solve gaps I personally run into. Shipped 3 Figma plugins used by 1500+ people and now building a smart browser companion. Exploring new opportunities. ___ __ _ • User research / Ideation • Design strategy • Interaction design • Agentic dev • Motion design • Design system • Brand design • Illustration, Iconography

Location

Bengaluru

AI stack

antigravity

claude code

codex

notebooklm

opencode

OpenRouter

Work experience

Lead product designer at Schmooze, Dec 2025 - Jul 2026 · 8 mos, On-site, Product | Everything design & memes

Senior Product Designer at Schmooze, Sep 2022 - Dec 2025 · 3 y 3 mo, Bengaluru, Karnataka, India, - Led design 0 to 1 for India launch: Owned research, growth hooks, monetisation funnels, design verticals (iOS/Android) in a lean team, which scaled to 80K DAU. - Cut onboarding drop-off from 30% to 18%: Rebuilt the signup flow into staged reveals with gratification hooks, validated through A/B testing. - Drove 35% of daily revenue: Designed the Poke and Shortcut monetisation features through repeated iteration, making them the app's largest revenue contributors. - Built a 10% to 15% daily revenue driver: Designed a natural language profile search that changed how users find matches, which grew into a standalone revenue line. - Lifted top of the funnel to checkout conversion: Diagnosed friction with Mixpanel, then redesigned layout, visuals, and UX copy across the funnel. - Grew AI companion usage from 7% to 16% of WAU: Gave chat personas faces and personalities, more than doubling engagement and becoming a retention engine. - Owned the full design stack: Research, strategy, interaction design, motion, illustration, brand design, and the Oasis design system.

User Experience Designer at Think Design Collaborative, Jun 2021 - Aug 2022 · 1 y 2 mo, Greater Bengaluru Area, - Reduced review and handover time: Architected a design system for UltraTech Cement across mobile and web, with semantic style foundations, UI components, and patterns. - Crafted 500+ proprietary icons and illustrations: Created the asset library behind the design system and UltraTech brand. - Drove design system adoption: Ran KT sessions across design, engineering, and product, since documentation alone was never enough. - Led UX across two 0 to 1 projects: Discovery audits, competitive analysis, information architecture, user flows, and UI sprints - Delivered an information-rich WCAG accessibility deep-dive for the team.

UX Designer at SecuRight Pty Ltd, Feb 2019 - Jun 2021 · 2 y 4 mo, Chennai, Tamil Nadu, India, - Cut manual effort for security architects: Designed Archimigo, a SaaS platform automating security architecture, risk and compliance workflows for enterprise. - Built the brand and marketing surface: Created illustrations, landing pages, and go-to-market assets, working hands-on across no-code platforms.

Product Designer at Cyces Innovation Labs, Aug 2018 - Jan 2019 · 5 mo, Chennai, Tamil Nadu, India, - Designed the Filmak MVP: Led end to end mobile app design for a film casting platform integrating recruiter and talent verticals, built for a client investor pitch. - Delivered illustrations and web assets: For Filmak app and the Tamil Nadu startup incubation site.

Intern at Ashok Leyland, May 2017 - Jun 2017 · 1 mo, Hosur Area, India, Reduced physiological strain on the manufacturing floor by mapping workforce load with the Effort and Ergonomics Index.

Education

Bachelor of Engineering, Industrial Engineering, College of Engineering, Guindy

Public links

github: https://github.com/asiffisa

cradlstudio.in: https://cradlstudio.in/