---
title: "Ashwin Vinod - Ad Tech Analyst in Bangalore Urban | Tal"
description: "Meet Ashwin Vinod, Ad Tech Analyst @ Target | Ex. Publicis based in Bangalore Urban. AI stack includes antigravity and cursor."
image: "https://tal.club/meet/ashwin-vinod/share-image"
---

# Ashwin Vinod on Tal

## Headline

Ad Tech Analyst @ Target \| Ex\. Publicis

## About

Strategic marketing professional with 4\+ years of experience building high\-impact brand and performance campaigns across retail, e\-commerce and consumer technology sectors\. I deliver full\-funnel media strategies that combine brand growth, consumer insights and performance\-driven optimisation\. At Target Corporation, I lead brand and campaign planning for global retail media initiatives, manage $10 M\+ quarterly budgets and launched a new ad product in collaboration with Product/GTM teams\. I also uncovered upsell opportunities worth $100 000 through data\-driven research\. Previously at Publicis Media I oversaw digital marketing for major global brands \(Unilever, Dyson, Kraft Heinz\), built dashboards for insight\-led decision\-making and streamlined reporting by \~40%\. I am passionate about bridging brand\-centric storytelling with media technology and analytics, creating marketing ecosystems that fuel both equity and performance\. I’m now seeking Brand Manager roles where I can lead integrated marketing strategy, elevate brand narratives and grow business outcomes\.

## Location

Bangalore Urban

## AI stack

antigravity

cursor

## Work experience

Ad Tech Analyst at Target, Apr 2026 \- Present · 5 mos, Bengaluru, As an Ad Tech Analyst, I sit at the intersection of product development and process efficiency\. ​What I do: ​Scalable Systems: Find opportunities for product or process improvement, and validating the usecases for scaling volumes, to provide better Speed\-to\-Market\. User\-Acceptance Testing: Testing ad products before their formal release and documenting any findings or possible future enhancements to be implemented for all impacting Media processes within Roundel ​AI Integration: Implementing AI models to regulate redundancy and drive leaner, smarter organizational processes ​Strategic Partnership: Collaborating with leadership to ensure our tech roadmap aligns with long\-term business objectives

Media Analyst L4 at Target, Dec 2024 \- Apr 2026 · 1 yr 5 mos, Bengaluru, Karnataka, India, Lead brand and campaign planning for multi\-channel retail media initiatives, aligning business objectives with consumer engagement goals\. ● Managed $10 M\+ quarterly marketing budgets, balancing short\-term performance metrics with long\-term brand growth\. ● Partnered with Product, GTM and Business Transformation teams to launch a new ad product; shaped brand positioning, key messaging and creative rollout\. ● Identified and drove an additional $100,000 in revenue through upsell opportunities uncovered via data\-driven audience and performance research\. ● Designed brand\-health dashboards to monitor CTR, CVR, ROAS and brand awareness lift, translating data into actionable brand insights\. Guided cross\-functional creative and strategy teams on tone\-of\-voice and consumer\-centric storytelling\. ● Led A/B testing for creative narratives and audience clusters, improving engagement by 20%\. ● Championed brand consistency and measurement discipline across digital channels\.

Media Performance Associate Manager at Publicis Media, Apr 2024 \- Dec 2024 · 9 mos, Remote, As a Media Performance Manager, my core responsibilities encompass the strategic management and execution of multi\-channel marketing campaigns\. This includes collaborating on client pitches for media campaigns, overseeing programmatic, social, and managed e\-commerce campaigns to achieve client KPIs, and providing comprehensive reporting\. I deliver data\-driven insights and optimizations to enhance campaign performance and drive measurable results\. Platforms worked with: Linkedin, DV360, CM360, Looker Studio, PowerBI, Hubspot, Basecamp, Atlassian, Facebook Ads, Amazon E\-comm Managed serve advertisements, SKAI for multi\-partner e\-comm channels, and Google Search

Analyst at Publicis Media, Jul 2022 \- Mar 2024 · 1 yr 9 mos, Hybrid, Analyst working on E\-commerce, Programmatic, and Search advertising\. The scope of work mainly includes end\-to\-end campaign management, Quality Assurance, and Reporting\. Major experience includes launching managed\-serve campaigns for various clients based in the NA market\.

Trainee Analyst at Publicis Media, Dec 2021 \- Jun 2022 · 7 mos, Bengaluru, Karnataka, India, Focused on learning the Retail Media Business and enhancing E\-commerce centric KPIs for various brands

Social Media Marketing Intern at Indian Road Safety Campaign, Feb 2021 \- Apr 2021 · 3 mos, Delhi, India, I have contributed to the social media campaign of IRSC, by managing regular posting on all social media handles, along with the use of CTA tools for enhancing the reach of our content\. Made use of Road safety month to obtain User Generated Content for enhancing impressions\.

## Education

Bachelor of Technology, ECE\(Embedded Systems\), Vellore Institute of Technology

[View the original profile](https://tal.club/meet/ashwin-vinod)

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