---
title: "Ashwin Koorakula - Head of Product in Bengaluru | Tal"
description: "Meet Ashwin Koorakula, Product Leader || 1X Failed Founder based in Bengaluru. AI stack includes anthropic apis, claude code, and claude."
image: "https://tal.club/meet/ashwin-koorakula/share-image"
---

# Ashwin Koorakula on Tal

## Headline

Product Leader \|\| 1X Failed Founder

## About

Product specialist with 15\+ years of experience in the E\-commerce, Payments, Travel and Retail industry\. Head of Payment systems division previoulsy @ Jabong and Cleartrip\. Immense understanding of Global payment and D2C eco\-systems\. A web and mobile enthusiast with a keen focus on building user\-centric products Demonstrated ability to build user friendly products in complex and constrained markets\. Expertise at product planning, funnel optimization, web analytics, consumer behavior analytics & competition tracking\. Drives product innovation with an analytical approach\. Proven track record of turning ideas into successful product launches\. Successful at building cross functional teams and foster a culture of user experience driven product development\.

## Location

Bengaluru

## AI stack

anthropic apis

claude code

claude

codex

lovable

## Work experience

Head of Product at GeoServe, Aug 2024 \- Present · 2 yrs 1 mo, Bengaluru, Karnataka, India

Head of Omni channel Products at Lenskart\.com, Oct 2023 \- Apr 2024 · 7 mos, Bengaluru, Karnataka, India, As a pivotal Product Leader at Lenskart, I spearheaded initiatives aimed at optimizing the product experience for Frame and Lens package discovery, and enhancing the consumer buying journey for customers across 2000\+ outlets nationwide and 40 outlets internationally\. Additionally, I focused on providing exceptional product experiences for the Home try\-on business vertical across a network of 550 agents\. Thriving in a fast\-paced environment, I consistently delivered impactful solutions, contributing significantly to Lenskart's success as a market leader in eyewear retail\.

Founder & CEO at Xpresslane, Jul 2019 \- Sep 2023 · 4 yrs 3 mos, Bengaluru Area, India, As the Founder of Xpresslane, I pioneered a Universal One\-Click checkout platform designed to combat the prevalent issue of shopping cart abandonment within the e\-commerce sector\. Under my leadership, Xpresslane evolved into a full\-stack Checkout Operating System \(OS\) and Checkout Analytics solution, empowering merchants to enhance their conversion rates by 25%, increase Prepaid Ratio by 4X, and optimize Revenue On Ad Spend by 20%\. Guiding a dedicated team of 28 professionals across Product Development, Operations, Sales & Marketing, we established Xpresslane as a leading force in the industry\. Our efforts culminated in serving over 2 million users and partnering with 500 direct\-to\-consumer \(D2C\) brands\.

Senior Product Manager at Jabong, Mar 2014 \- Mar 2016 · 2 y, Bengaluru

Technical Product Manager at Cleartrip\.com, Aug 2008 \- Aug 2012 · 4 y, Bengaluru

## Education

Bachelor of Technology, BioTechnology & Marketing, Indian Institute of Technology, Madras

High School, Little Flower Junior College, Uppal

[View the original profile](https://tal.club/meet/ashwin-koorakula)

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