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Ashwin Koorakula

Product Leader || 1X Failed Founder

Bengaluru

12+ years of work experience

GeoServe
Aug 20242 yrs 1 moPresent

Bengaluru, Karnataka, India

Lenskart.com
Oct 20237 mosApr 2024

Bengaluru, Karnataka, India

As a pivotal Product Leader at Lenskart, I spearheaded initiatives aimed at optimizing the product experience for Frame and Lens package discovery, and enhancing the consumer buying journey for customers across 2000+ outlets nationwide and 40 outlets internationally. Additionally, I focused on providing exceptional product experiences for the Home try-on business vertical across a network of 550 agents. Thriving in a fast-paced environment, I consistently delivered impactful solutions, contributing significantly to Lenskart's success as a market leader in eyewear retail.
Xpresslane
Jul 20194 yrs 3 mosSep 2023

Bengaluru Area, India

As the Founder of Xpresslane, I pioneered a Universal One-Click checkout platform designed to combat the prevalent issue of shopping cart abandonment within the e-commerce sector. Under my leadership, Xpresslane evolved into a full-stack Checkout Operating System (OS) and Checkout Analytics solution, empowering merchants to enhance their conversion rates by 25%, increase Prepaid Ratio by 4X, and optimize Revenue On Ad Spend by 20%. Guiding a dedicated team of 28 professionals across Product Development, Operations, Sales & Marketing, we established Xpresslane as a leading force in the industry. Our efforts culminated in serving over 2 million users and partnering with 500 direct-to-consumer (D2C) brands.
Jabong
Mar 20142 yMar 2016

Bengaluru

Cleartrip.com
Aug 20084 yAug 2012

Bengaluru

Ashwin’s AI Stack

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Education

Indian Institute of Technology, Madras

Bachelor of Technology, BioTechnology & Marketing

Indian Institute of Technology, Madras

20035 yrs2008
Little Flower Junior College, Uppal

High School

Little Flower Junior College, Uppal

20002 yrs2002

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Headline

Product Leader || 1X Failed Founder

About

Product specialist with 15+ years of experience in the E-commerce, Payments, Travel and Retail industry. Head of Payment systems division previoulsy @ Jabong and Cleartrip. Immense understanding of Global payment and D2C eco-systems. A web and mobile enthusiast with a keen focus on building user-centric products Demonstrated ability to build user friendly products in complex and constrained markets. Expertise at product planning, funnel optimization, web analytics, consumer behavior analytics & competition tracking. Drives product innovation with an analytical approach. Proven track record of turning ideas into successful product launches. Successful at building cross functional teams and foster a culture of user experience driven product development.

Location

Bengaluru

AI stack

anthropic apis

claude code

claude

codex

lovable

Work experience

Head of Product at GeoServe, Aug 2024 - Present · 2 yrs 1 mo, Bengaluru, Karnataka, India

Head of Omni channel Products at Lenskart.com, Oct 2023 - Apr 2024 · 7 mos, Bengaluru, Karnataka, India, As a pivotal Product Leader at Lenskart, I spearheaded initiatives aimed at optimizing the product experience for Frame and Lens package discovery, and enhancing the consumer buying journey for customers across 2000+ outlets nationwide and 40 outlets internationally. Additionally, I focused on providing exceptional product experiences for the Home try-on business vertical across a network of 550 agents. Thriving in a fast-paced environment, I consistently delivered impactful solutions, contributing significantly to Lenskart's success as a market leader in eyewear retail.

Founder & CEO at Xpresslane, Jul 2019 - Sep 2023 · 4 yrs 3 mos, Bengaluru Area, India, As the Founder of Xpresslane, I pioneered a Universal One-Click checkout platform designed to combat the prevalent issue of shopping cart abandonment within the e-commerce sector. Under my leadership, Xpresslane evolved into a full-stack Checkout Operating System (OS) and Checkout Analytics solution, empowering merchants to enhance their conversion rates by 25%, increase Prepaid Ratio by 4X, and optimize Revenue On Ad Spend by 20%. Guiding a dedicated team of 28 professionals across Product Development, Operations, Sales & Marketing, we established Xpresslane as a leading force in the industry. Our efforts culminated in serving over 2 million users and partnering with 500 direct-to-consumer (D2C) brands.

Senior Product Manager at Jabong, Mar 2014 - Mar 2016 · 2 y, Bengaluru

Technical Product Manager at Cleartrip.com, Aug 2008 - Aug 2012 · 4 y, Bengaluru

Education

Bachelor of Technology, BioTechnology & Marketing, Indian Institute of Technology, Madras

High School, Little Flower Junior College, Uppal