Headline

Growth, Marketing

About

With extensive experience in growth marketing, I am passionate about creating and executing marketing strategies that drive growth, engagement, and profitability for businesses. In my current stint at Kerala Ayurveda, I am helping transform an 80 year old legacy company into a new age competitive brand with a first principles customer first approach. I am heading growth across different verticals of KAL. As a business owner for the D2C across India and US, I have set up systems and scaled efficiently by 6x with in short span of time. With an AI first approach, have helped build various workflows to have a lean, highly efficient functional system. In my earlier role at Birla Pivot, I helped build the company and revolutionise the construction industry in India with a digital first approach. I have led performance, digital branding, social and organic growth initiatives across my previous experiences - BetterPlace / OLX (India's largest blue collar workforce management SaaS platform) and its SEA brands - Rocket App(India), Troopers (Malaysia), and MyRobin (Indonesia). I have successfully launched and scaled these brands in their respective markets, leveraging my skills in online advertising, mobile app marketing, social media, and partnerships. I have also built and managed a high-performing team of digital marketers, and collaborated with various internal and external stakeholders to optimize the marketing and product funnel. I have extensive contribution in scaling BankBazaar and the growth of Jio's advertising business.

Location

Bengaluru

AI stack

claude code

claude

gemini

notebooklm

Vercel AI SDK

Work experience

Head of Growth at Kerala Ayurveda Limited, Jul 2025 - Present · 1 yr 5 mos, On-site

Marketing Consultant | Founder AI-RIVU at Self-Employed, Jul 2024 - Jul 2025 · 1 yr 1 mo, Experimented with marketing consulting - projects across companies in construction industry, ecom, creative agencies. Founder - AI-RIVU, AI Powered ed tech teacher assistant primarily focussed on Tier 2,3 cities in India. Also, part of 10Xer Club - accelerated leadership program in marketing.

Head of Digital Marketing at Birla Pivot, Sep 2023 - Jul 2024 · 11 mos, Bengaluru, Karnataka, India, Building marketing function at Birla Pivot - revolutionising the construction industry in India. Driving marketing strategies to build awareness, generate demand, build a differentiated user experience and retain user with brand marketing, performance marketing, digital and social media, events, content and other partnerships.

Associate Director Marketing (OLX People acquired by BetterPlace) at BetterPlace, Oct 2021 - Jul 2023 · 1 yr 10 mos, Bengaluru, Karnataka, India, //OLX Jobs division acquired by BetterPlace// Heading Performance, Digital branding, Organic Growth for India & South East Asia - Rocket App (Prev Waah Jobs), BetterPlace, Troopers - Malaysia, MyRobin - Indonesia.

Senior Manager Marketing - OlxPeople (Acquired by BetterPlace) at OLX Group, Jan 2020 - Oct 2021 · 1 yr 10 mos, Bengaluru, Karnataka, India, OLX Jobs Division Heading Performance, Digital Branding & Social Media for the following brands - Waah Jobs (Candidates/Employers), OLX People (B2B), Waah Staff & OLX Classifieds(for a brief period) Brand Launch - Waah Jobs for B2C, OLX People for B2B

Education

Master of Business Administration (MBA), Marketing, Symbiosis Institute of Business Management, Pune

Marketing, Strategy, Consumer Behavior, Brand, Performance, Social, 10Xer Club