Ashraf Ali Mulla profile photo 1 on Tal

Ashraf Ali Mulla

Business Development | MarTech | SaaS | B2B | Business Analyst

Bengaluru

8+ years of work experience

Recruiterflow
Nov 20241 yr 11 mosPresent

Bengaluru

Recruiterflow is a complete RecOps platform built for modern-day recruiting agencies that are ready to scale. It combines an ATS, CRM, AI, Data Enrichment, Sequencing, Reporting, and top-notch Recruiting automation to ensure you have everything you need to kickstart your growth engine. Owned Recruiterflow's end-to-end inbound sales funnel, converting marketing demand into qualified pipeline through consultative discovery. Specialized in SPICED-based qualification, consistently improving pipeline quality before AE handoff. Built outbound sequences and messaging experiments delivering 58% opens and 24% replies, contributing incremental pipeline alongside inbound. Achieved 7% pre-demo no-show and 22% recovery rates through structured follow-up and opportunity revival. Worked with recruiting agencies ranging from founder-led firms to enterprise search organizations, advising on ATS/CRM transformation. Created repeatable discovery, qualification and objection-handling playbooks while collaborating across Sales, Marketing and Product to improve GTM execution. Combined product expertise with agency domain knowledge to position Recruiterflow as a consultative solution rather than a transactional software sale. Influenced GTM strategy through ICP research, competitive intelligence and feedback loops from hundreds of customer conversations. Conducted discovery across agencies in North America, Europe and APAC, adapting sales motions to different recruiting models and buying personas. Built expertise across recruiting operations, integrations and agency workflows, becoming a trusted advisor rather than just a product demonstrator.
Healthify
Dec 20176 yrs 4 mosMar 2024

Bengaluru

-> Founding member of the pilot Inside Sales team, helping build HealthifyMe's B2C sales function. -> Promoted from IC → SME → Team Leadership through sustained top-tier sales performance. -> Delivered 20% conversions (vs. ~9% benchmark) with ₹20K+ ATV (vs. ~₹6K avg.) by specializing in high- ticket consultative sales. -> Managed ₹15L+ monthly revenue, consistently exceeding targets while maximizing Revenue Per Lead. -> Created sales playbooks, objection frameworks & follow-up strategies that became part of the team's standard operating playbook. -> Mentored new hires, coached peers and acted as the go-to SME for complex deals, pricing and sales strategy. -> Recognized as "Superstar of Inside Sales" for setting new performance benchmarks.

Ashraf’s AI Stack

claude
claude
elevenlabs
elevenlabs
openai
openai
perplexity
perplexity

Education

American heritage university of southern california

Master of Business Administration - MBA, Marketing/Marketing Management, General

American heritage university of southern california

20193 yrs2022
GEMS B SCHOOL

Master of Business Administration - MBA, Marketing/Marketing Management, General

GEMS B SCHOOL

20222022

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Headline

Business Development | MarTech | SaaS | B2B | Business Analyst

About

Growing up in a working-class family, an urge to always separate myself from the societal stereotypes developed as I approached the finale of my Schooling. Hence the path towards working towards the Business Management was a detour with varied exposure and self-edification. - Enabling Buyers in dilemma is one of my strong suits. - Understanding Consumer Behavior and Identifying needs of Decision makers to deliver a simple solution. - My ideal work environment is a place where I engage in leveraging data, analysing key parameters while also factoring in the intangibles to visualise a path/strategy that brings about a sustainable value add. - This sums up ME and my life, "Always Striving to Heave a Ramp of Achievements and Fulfilments"

Location

Bengaluru

AI stack

claude

elevenlabs

openai

perplexity

Work experience

SDR at Recruiterflow, Nov 2024 - Present · 1 yr 11 mos, Bengaluru, Recruiterflow is a complete RecOps platform built for modern-day recruiting agencies that are ready to scale. It combines an ATS, CRM, AI, Data Enrichment, Sequencing, Reporting, and top-notch Recruiting automation to ensure you have everything you need to kickstart your growth engine. Owned Recruiterflow's end-to-end inbound sales funnel, converting marketing demand into qualified pipeline through consultative discovery. Specialized in SPICED-based qualification, consistently improving pipeline quality before AE handoff. Built outbound sequences and messaging experiments delivering 58% opens and 24% replies, contributing incremental pipeline alongside inbound. Achieved 7% pre-demo no-show and 22% recovery rates through structured follow-up and opportunity revival. Worked with recruiting agencies ranging from founder-led firms to enterprise search organizations, advising on ATS/CRM transformation. Created repeatable discovery, qualification and objection-handling playbooks while collaborating across Sales, Marketing and Product to improve GTM execution. Combined product expertise with agency domain knowledge to position Recruiterflow as a consultative solution rather than a transactional software sale. Influenced GTM strategy through ICP research, competitive intelligence and feedback loops from hundreds of customer conversations. Conducted discovery across agencies in North America, Europe and APAC, adapting sales motions to different recruiting models and buying personas. Built expertise across recruiting operations, integrations and agency workflows, becoming a trusted advisor rather than just a product demonstrator.

Sales Consultant at Healthify, Dec 2017 - Mar 2024 · 6 yrs 4 mos, Bengaluru, -> Founding member of the pilot Inside Sales team, helping build HealthifyMe's B2C sales function. -> Promoted from IC → SME → Team Leadership through sustained top-tier sales performance. -> Delivered 20% conversions (vs. ~9% benchmark) with ₹20K+ ATV (vs. ~₹6K avg.) by specializing in high- ticket consultative sales. -> Managed ₹15L+ monthly revenue, consistently exceeding targets while maximizing Revenue Per Lead. -> Created sales playbooks, objection frameworks & follow-up strategies that became part of the team's standard operating playbook. -> Mentored new hires, coached peers and acted as the go-to SME for complex deals, pricing and sales strategy. -> Recognized as "Superstar of Inside Sales" for setting new performance benchmarks.

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, American heritage university of southern california

Master of Business Administration - MBA, Marketing/Marketing Management, General, GEMS B SCHOOL