Ashish M. profile photo 1 on Tal

Ashish M.

Senior Manager – Marketing @ PubScale | Strategic Partnerships Across Reward Apps, Gaming & Performance Offers

Greater Bengaluru Area

10+ years of work experience

GreedyGame
Apr 20224 yrs 7 mosPresent

Bengaluru, Karnataka, India

• Scaled paid media channels (Google, Bing, LinkedIn) to deliver a 300% increase in qualified leads while optimizing spend for a 25% lower CPL. • Grew organic traffic by 60% YoY, driving a consistent inbound lead pipeline through SEO, content optimization, and technical fixes. • Partnered with product and sales teams to launch 2 new ad-tech products, generating 40+ enterprise clients within 12 months. • Built and managed a team of 5 marketers, instituting performance dashboards (Zoho CRM + GA4) to improve reporting accuracy and speed. • Developed quarterly GTM plans, aligning marketing strategy with revenue goals and influencing 30% of total new business pipeline.
PubScale
Apr 20224 yrs 7 mosPresent

Bengaluru, Karnataka, India

Institute of Product Leadership
Jan 20202 yrs 3 mosMar 2022

Greater Bengaluru Area

• Drove 80% YoY growth in organic leads through SEO-driven content strategy, site architecture optimization, and technical SEO improvements. • Managed paid search campaigns (Google Ads, LinkedIn) delivering 20% QoQ growth in qualified leads, while improving CTR and reducing CPC by 30%. • Implemented SEO best practices with the dev team, raising site health score from 70% → 95%, improving keyword rankings for top 20 targeted terms. • Launched data-driven dashboards (GA + GSC) improving campaign optimization cycles by 30%. • Partnered with editorial and marketing teams to scale content distribution, boosting blog traffic by 20% monthly visits and driving higher funnel engagement.
Juego Studio Private Limited
Nov 201811 mosSep 2019

Bengaluru, Karnataka, India

• Led SEO, PPC, and ASO initiatives, improving app store rankings and reducing CPI by 50%. • Launched paid media campaigns across Google platforms, generating 60+ qualified leads per month with improved ROAS. • Mentored and guided a team of analysts, enhancing campaign testing processes and increasing efficiency by 40%. • Collaborated with engineering and product teams to implement analytics tracking, enabling end-to-end attribution across digital channels.
Lingual Consultancy Services
Jun 20153 yrs 5 mosOct 2018

Gurgaon, India

▪ Develop and execute SEO strategies for All Company’s website and Social Channels. ▪ Webmaster Company’s multilingual websites, review technical SEO issues and recommend fixes ▪ Manage team of SEO/SMO Specialists ▪ Conduct keyword research to guide content teams, optimize website content and landing pages ▪ Direct off-page optimization projects (e.g. link-building), suggesting potential sites to build links ▪ Analyzing New Advancements In SEO Technology, Review Google Updates, Making and suggesting changes in workflow according to the latest updates

Ashish’s AI Stack

aistudio
aistudio
claude
claude
codex
codex
grok
grok
Veo
Veo
Zapier
Zapier

Education

Master of Business Administration - MBA, Computer Management

School of Computer Science DAVV

20082 yrs2010

BCA, Computer Application

ACADEMY OF COMPUTER SCIENCE & TECHNOLOGY

20026 yrs2008

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Headline

Senior Manager – Marketing @ PubScale | Strategic Partnerships Across Reward Apps, Gaming & Performance Offers

About

A seasoned digital marketing professional with over 14 years of experience, currently serving as Senior Manager - Digital Marketing at PubScale. Specializing in B2B marketing, pay-per-click (PPC) campaigns, and customer relationship management (CRM), the focus is on scaling lead generation, optimizing acquisition costs, and aligning marketing strategies with revenue objectives. At PubScale (GreedyGame), contributed to impactful growth through strategic use of Paid media, Analytics, seo, email and CRM tools, while collaborating with cross-functional teams to launch new ad-tech products and enhance performance tracking. Passionate about enabling data-driven decision-making and fostering high-performing teams. Core Expertise/Tools: Digital Marketing Platforms: Google Ads, Bing Ads, LinkedIn Ads, GA4, GTM, SEMRush Search & Performance Marketing: PPC, SEO, CRO, Campaign Optimization CRM & Analytics: Funnel Tracking, Attribution, Dashboards, A/B Testing, Zoho CRM Technical: HTML, CSS, JavaScript, PHP, Python, Next.js (working knowledge)

Location

Greater Bengaluru Area

AI stack

aistudio

claude

codex

grok

Veo

Zapier

Work experience

Senior Digital Marketing Manager at GreedyGame, Apr 2022 - Present · 4 yrs 7 mos, Bengaluru, Karnataka, India, • Scaled paid media channels (Google, Bing, LinkedIn) to deliver a 300% increase in qualified leads while optimizing spend for a 25% lower CPL. • Grew organic traffic by 60% YoY, driving a consistent inbound lead pipeline through SEO, content optimization, and technical fixes. • Partnered with product and sales teams to launch 2 new ad-tech products, generating 40+ enterprise clients within 12 months. • Built and managed a team of 5 marketers, instituting performance dashboards (Zoho CRM + GA4) to improve reporting accuracy and speed. • Developed quarterly GTM plans, aligning marketing strategy with revenue goals and influencing 30% of total new business pipeline.

Senior Manager - Digital Marketing at PubScale, Apr 2022 - Present · 4 yrs 7 mos, Bengaluru, Karnataka, India

Digital Product Manager | Marketing, CRM, Analytics at Institute of Product Leadership, Jan 2020 - Mar 2022 · 2 yrs 3 mos, Greater Bengaluru Area, • Drove 80% YoY growth in organic leads through SEO-driven content strategy, site architecture optimization, and technical SEO improvements. • Managed paid search campaigns (Google Ads, LinkedIn) delivering 20% QoQ growth in qualified leads, while improving CTR and reducing CPC by 30%. • Implemented SEO best practices with the dev team, raising site health score from 70% → 95%, improving keyword rankings for top 20 targeted terms. • Launched data-driven dashboards (GA + GSC) improving campaign optimization cycles by 30%. • Partnered with editorial and marketing teams to scale content distribution, boosting blog traffic by 20% monthly visits and driving higher funnel engagement.

Digital Marketing Manager at Juego Studio Private Limited, Nov 2018 - Sep 2019 · 11 mos, Bengaluru, Karnataka, India, • Led SEO, PPC, and ASO initiatives, improving app store rankings and reducing CPI by 50%. • Launched paid media campaigns across Google platforms, generating 60+ qualified leads per month with improved ROAS. • Mentored and guided a team of analysts, enhancing campaign testing processes and increasing efficiency by 40%. • Collaborated with engineering and product teams to implement analytics tracking, enabling end-to-end attribution across digital channels.

Assistant Manager - SEO at Lingual Consultancy Services, Jun 2015 - Oct 2018 · 3 yrs 5 mos, Gurgaon, India, ▪ Develop and execute SEO strategies for All Company’s website and Social Channels. ▪ Webmaster Company’s multilingual websites, review technical SEO issues and recommend fixes ▪ Manage team of SEO/SMO Specialists ▪ Conduct keyword research to guide content teams, optimize website content and landing pages ▪ Direct off-page optimization projects (e.g. link-building), suggesting potential sites to build links ▪ Analyzing New Advancements In SEO Technology, Review Google Updates, Making and suggesting changes in workflow according to the latest updates

Education

Master of Business Administration - MBA, Computer Management, School of Computer Science DAVV

BCA, Computer Application, ACADEMY OF COMPUTER SCIENCE & TECHNOLOGY