---
title: "Ashish Prasad - Co-Founder (Category, Business, Ops) in Bengaluru | Tal"
description: "Meet Ashish Prasad, Management Consultant at Kearney based in Bengaluru. AI stack includes claude, gemini, and notebooklm."
image: "https://tal.club/meet/ashish-prasad-4/share-image"
---

# Ashish Prasad on Tal

## Headline

Management Consultant at Kearney

## About

Experience spanning consumer goods and tech \(both startups and corporates\) across various roles \- brand, category, sales, distribution, customer service and strategy\. Delivered topline, bottom\-line and CX across offline channel \(GT\), online \(e\-commerce\) as well as omnichannel\. Cofounded eB2B tech platform \(marketplace\) \(Rhokart\) to cater to the electricals, hardware and construction materials distribution in India\. Built the entire tech product from scratch with my tech cofounder\.

## Location

Bengaluru

## AI stack

claude

gemini

notebooklm

ChatGPT

ChatGPT Images

Vercel AI SDK

## Work experience

Co\-Founder \(Category, Business, Ops\) at Rhokart, Aug 2024 \- Present · 2 yrs 4 mos, Bengaluru, eB2B platform \(mobile app on google play\-store\)\. Enabling large assortment availability, fair price discovery and doorstep logistics for smaller retail outlets outside main markets, underserved by traditional distribution models\. Focus on building materials, electricals, hardwares, durables, clothing, electronics, etc\. \(non\-FMCG\) categories in a phased manner, part of the $100B distribution opportunity in the loosely defined general merchandise sector\.

Management Consultant at Monitor Deloitte, Mar 2023 \- Aug 2024 · 1 yr 6 mos, FMEG / Durables / Building materials focus\. Frontline transformation projects such as Growth Strategy, Sales Transformation and Digital Transformation\.

General Manager \- Head of Category and Revenue at More Retail Private Limited, Feb 2022 \- Mar 2023 · 1 yr 2 mos, Bengaluru, Jointly owned by Amazon and Samara Capital private equity New initiative \- eGrocery business through own android mobile app\. Consumer research, insights & positioning, consumer app development \(BRDs\), catalog benchmarking of competition \(quick commerce included\), benchmarking, store activations, catalog creation, vendor & agency management

Category Lead and Zonal Head at udaan\.com, Sep 2020 \- Feb 2022 · 1 yr 6 mos, Bengaluru, Karnataka, India, Part of the core founding team of electricals category\. Built supply and demand\. Key objectives and enablers included: \- Topline and margins \- Strategic partnerships with key brands and suppliers \(large distributors\) \- Capital and inventory management \- Built marketplace business to achieve larger selection, better pricing, revenues and lower working capital\. \- Portfolio selection \(assortment\) and expansion across both Inventory\-led model and marketplace\-model \- Customer and operational metrics such as retention rate, average order value, average buyer size, lines per order, repeat orders, delivery TAT, cost oprimization \- Pricing, margins, negotiations, vendor SLAs, terms of trade including credit \- Distribution metrics \(overall no\. of outlets, category\-wise no\. of outlets\) through beat planning and manpower planning \- Pricing and commission model for marketplace across different SKUs and tiers of sellers/brands based on value density \(VPKG\) and existing competitive distribution margins \- In\-app merchandising, banner promotions, push notifications, widgets \- Customer segmentation based on app purchase pattern vs\. universal consumption pattern\. \- App enhancements to increase AOV and ABS \(Trade marketing and slab based bulk\-buying schemes app functionality\) \- Sales development trainings \- Industry and financial analysis to decide on category entry\-strategy, operating model and commission/revenue structure\. Categories: Consumer electricals \(power and FMEG \- i\.e\. Lighting, Fans, Wires, Modular Switches & Switchgear, Accessories, Water Pumps, Stabilizers\)\. Onboarded leading brands and regional players to offer full portfolio of products to customers on the platform \(such as Philips, Syska, Havells, Crompton, Bajaj, V\-Guard, Polycab, RR Kabel, KEI, Finolex, GM Modular, Goldmedal, Pigeon, CONA, CONA PM, Fybros

Category Lead / Product Marketing at Luminous Power Technologies \(P\) Ltd, Jun 2017 \- Sep 2020 · 3 yrs 4 mos, Gurugram, Home electricals \(FMEG\) division of Luminous in Schneider\-Electric India P&L \(including pricing, NPD, launches till end to end sales operations\) of trade lighting and domestic wires \(single core\) in India at Home electricals division of Luminous Power Technologies\. Lighting \- bulbs, battens, panels \(slim/junction/surface\) & spotlights, decorative lights \(wall\), strips, outdoor \(floodlights, streetlights, gate lights\) Domestic wires \(Trade channel\) End\-to\-end delivery of topline & bottomline of the consumer LED lighting business\. Worked on consumer & market research, NPD, supply chain & inventory planning and sales operations, pricing and provisioning/budgeting for all expenses of schemes/promotions, schemes and promotions design and execution, costing & profitability, creatives & packaging, content & communications, catalogs & POSMs, sales & distribution, vendor management, R&D & project management and multiple cross\-functional collaborations\. Domestic Wires \- owned topline and bottom\-line \+ India exit strategy\+execution in 2019 \- worked on product/pricing/manufacturing/electrician engagement/trade schemes/competition product\-pricing\-schemes\-positioning benchmarking/vendor negotiations and LME price tracking for copper and market exit strategy and business closure execution\. Product management of consumer LED lighting and domestic single core wires business\. Topline & bottom\-line delivery for India business\. Category entry study for switchgears and electrical accessories\. The division was later acquired by TPG Capital backed RR Kabel in Apr\-2022 https://timesofindia\.indiatimes\.com/business/india\-business/rr\-kabel\-buys\-schneider\-electrics\-luminous\-biz/articleshow/90830374\.cms

## Education

Master of Business Administration \- MBA, PGP in Management, Indian School of Business

Bachelor of Engineering \- BE, Mechanical Engineering, Indian Institute of Engineering Science and Technology \(IIEST\), Shibpur

[View the original profile](https://tal.club/meet/ashish-prasad-4)

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