---
title: "Ashish Pawar - Associate Vice President in Bengaluru | Tal"
description: "Meet Ashish Pawar, 10+ years of Product | Drivex | Ex- Zepto, Lastminute.com | IIMB based in Bengaluru."
image: "https://tal.club/meet/ashish-pawar-1/share-image"
---

# Ashish Pawar on Tal

## Headline

10\+ years of Product \| Drivex \| Ex\- Zepto, Lastminute\.com \| IIMB

## Location

Bengaluru

## Work experience

Associate Vice President at DriveX, May 2024 \- Present · 2 yrs 4 mos, Bengaluru, Karnataka, India

Homepage & Shopping experience at Zepto, Jul 2022 \- Mar 2024 · 1 yr 9 mos, Bangalore, Responsible for complete homepage experience on Zepto consumer app\. Launched Personalised Homepage, new design system, merchandising solutions\. Introduced offers on cart to improve Average Order Value\. Launched and improved different types of recommendations including cross sell, buy again etc\.

Growth Products at Lummo \(formerly BukuKas\), Feb 2022 \- Jun 2022 · 5 mos, Improving user activation at consumer app

Senior Product Manager at DealShare\.in, Jan 2021 \- Jan 2022 · 1 yr 1 mo, Built Referrals, location intelligence, delivery adherence products at Dealshare

Senior Product Manager at lastminute\.com, Aug 2019 \- Nov 2020 · 1 yr 4 mos, Bengaluru, Karnataka, India, Lastminute\.com group acquired HolidayIQ\.com Growth: • Using highly targeted blog posts in social media marketing to reduce cost per prospect by 50% • Blog CTA CTR improved by 33%; A/B testing of blog pages components and content strategy • Blog recommendations algorithm to share highly inspirational blogs in CRM email to acquire leads Nurturing Engine: • Email conversion improved by 10X; A series of automated personalized emails to increase booking • Design, implementation and launch of 500\+ destination pages \(like Trip\-advisor\) from scratch • Snippet extraction, Sentiment analysis to show snippets about Attractions, Experiences & Weather

## Education

PGDM, Marketing, Indian Institute of Management Bangalore

Bachelor of Technology \(B\.Tech\.\), Mechanical Engineering, Walchand College Of Engg\. Sangli

[View the original profile](https://tal.club/meet/ashish-pawar-1)

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