---
title: "Ashish Panjwani - SDE 3 / Product in Bengaluru | Tal"
description: "Meet Ashish Panjwani, Product & Growth | Founding team @ Shoopy | Building with AI based in Bengaluru. AI stack includes claude code, claude, and cursor. Explore public work links including ashishpanjwani.vercel.app and github."
image: "https://tal.club/meet/ashish-panjwani/share-image"
---

# Ashish Panjwani on Tal

## Headline

Product & Growth \| Founding team @ Shoopy \| Building with AI

## About

Five years in tech\. I came up as an engineer and slowly turned into the person asking why we were building the thing at all, which pulled me toward the business end of it: product, growth, strategy\. I never stopped shipping, though\. Four of those years were on the founding team at Shoopy, a B2B2C commerce platform powering online stores for 50K\+ SMBs\. Joined as an engineer, left owning product across the platform: the merchant SaaS, the consumer storefronts it generates, and baat\.ai, the WhatsApp commerce vertical I built from scratch\. \- Took baat\.ai from customer research to 200\+ enterprise merchants in six months \- Owned the fraud\-screening integration that caught risky COD orders before fulfilment: RTO down \~20% \- Rebuilt relevance and catalog tooling: search CTR up 35%, duplicate listings down 45% Before that I co\-founded 1dot1, a mentorship marketplace, as CTO\. Idea to launch, product and architecture both\. Right now I'm building and writing independently\. Skyline, a hyper\-local weather app in five languages\. Awe, an AI Travel Planner app\. Plus case studies across a range of products and brands, each one needing a different kind of product and growth strategy\. All on my portfolio\. Next: a team where the ownership is wide and the problem is real\. Product, growth, founder's office\. I'd rather you tell me where I fit than box myself in\. Hit me up at ashishpanjwani64@gmail\.com

## Location

Bengaluru

## AI stack

claude code

claude

cursor

manus

railway

Supabase

## Work experience

SDE 3 / Product at Shoopy, Aug 2024 \- Jul 2025 · 1 yr, Noida, Uttar Pradesh, India, Officially SDE 3: Shoopy had no product team, so I picked up product ownership alongside engineering and ended up across most of the surface area: the merchant SaaS, the consumer storefronts it generates, and baat\.ai\. Web and mobile both, mobile primarily\. Shoopy is a B2B2C e\-commerce platform used by 50K\+ SMBs across India\. The recurring theme in my work was friction: merchants were losing buyers to weak search, painful catalog management, and fraudulent COD orders\. \- Search & discovery: introduced catalog filters and relevance tuning across consumer storefronts — search CTR \+35%\. \- Catalog: built Product Variants so merchants could manage multi\-SKU listings without duplicating entries — redundant listings down 45%\. \- Unit economics: led the GoKwik integration to score and screen risky COD orders before fulfilment — RTO down \~20%, protecting merchant margin directly\. \- Ecosystem: shipped a plugin marketplace opening up third\-party payments, logistics and marketing to merchants who outgrew the core platform\.

Software Development Engineer 2 at Shoopy, Jul 2022 \- Jul 2024 · 2 yrs 1 mo, Noida, Uttar Pradesh, India, Built and scaled merchant\-facing features in Shoopy’s mobile platform, helping businesses manage products, orders, and customer engagement from a single app\. Worked on core platform capabilities such as shipping configuration, WhatsApp\-driven commerce flows, and performance improvements to the Flutter app ecosystem\.

Software Development Engineer at Shoopy, Jun 2021 \- Jun 2022 · 1 yr 1 mo, Joined Shoopy early on the founding engineering team, building the core merchant mobile app in Flutter\. Contributed foundational storefront management, payments and product workflows while moving the platform to a scalable cross\-platform architecture\.

Co\-Founder at 1dot1, May 2020 \- Feb 2022 · 1 yr 10 mos, India, Co\-founded a mentorship platform connecting students and early professionals with experienced mentors for 1\-on\-1 guidance\. Led the product from idea to launch, defining the user journey, building the platform architecture, and learning firsthand how early\-stage products evolve through direct user feedback\.

Mobile App Developer at Freelance, Feb 2020 \- Jun 2021 · 1 y 4 mo, Remote, Built custom mobile applications for clients using Flutter\. Projects ranged from assessment platforms to e\-commerce and service apps, covering the full cycle from development and deployment to client collaboration\.

Android Developer Intern at Jivandeep Health Services, Jun 2019 \- Oct 2019 · 5 mos, Raipur, Chattisgarh, India, Worked on Android modules for healthcare applications focused on patient coordination and emergency logistics\. Contributed to features such as donor\-patient connections and ambulance tracking as part of the development team\.

## Education

Member, GrowthX®

Bachelor of Technology \- BTech, Computer Science, Rungta College of Engineering & Technology Kohka\-Kurud Bhilai

## Public links

- ashishpanjwani\.vercel\.app: https://ashishpanjwani\.vercel\.app/
- github: https://github\.com/ashishpanjwani

[View the original profile](https://tal.club/meet/ashish-panjwani)

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