Headline

Product & Growth | Founding team @ Shoopy | Building with AI

About

Five years in tech. I came up as an engineer and slowly turned into the person asking why we were building the thing at all, which pulled me toward the business end of it: product, growth, strategy. I never stopped shipping, though. Four of those years were on the founding team at Shoopy, a B2B2C commerce platform powering online stores for 50K+ SMBs. Joined as an engineer, left owning product across the platform: the merchant SaaS, the consumer storefronts it generates, and baat.ai, the WhatsApp commerce vertical I built from scratch. - Took baat.ai from customer research to 200+ enterprise merchants in six months - Owned the fraud-screening integration that caught risky COD orders before fulfilment: RTO down ~20% - Rebuilt relevance and catalog tooling: search CTR up 35%, duplicate listings down 45% Before that I co-founded 1dot1, a mentorship marketplace, as CTO. Idea to launch, product and architecture both. Right now I'm building and writing independently. Skyline, a hyper-local weather app in five languages. Awe, an AI Travel Planner app. Plus case studies across a range of products and brands, each one needing a different kind of product and growth strategy. All on my portfolio. Next: a team where the ownership is wide and the problem is real. Product, growth, founder's office. I'd rather you tell me where I fit than box myself in. Hit me up at ashishpanjwani64@gmail.com

Location

Bengaluru

AI stack

claude code

claude

cursor

manus

railway

Supabase

Work experience

SDE 3 / Product at Shoopy, Aug 2024 - Jul 2025 · 1 yr, Noida, Uttar Pradesh, India, Officially SDE 3: Shoopy had no product team, so I picked up product ownership alongside engineering and ended up across most of the surface area: the merchant SaaS, the consumer storefronts it generates, and baat.ai. Web and mobile both, mobile primarily. Shoopy is a B2B2C e-commerce platform used by 50K+ SMBs across India. The recurring theme in my work was friction: merchants were losing buyers to weak search, painful catalog management, and fraudulent COD orders. - Search & discovery: introduced catalog filters and relevance tuning across consumer storefronts — search CTR +35%. - Catalog: built Product Variants so merchants could manage multi-SKU listings without duplicating entries — redundant listings down 45%. - Unit economics: led the GoKwik integration to score and screen risky COD orders before fulfilment — RTO down ~20%, protecting merchant margin directly. - Ecosystem: shipped a plugin marketplace opening up third-party payments, logistics and marketing to merchants who outgrew the core platform.

Software Development Engineer 2 at Shoopy, Jul 2022 - Jul 2024 · 2 yrs 1 mo, Noida, Uttar Pradesh, India, Built and scaled merchant-facing features in Shoopy’s mobile platform, helping businesses manage products, orders, and customer engagement from a single app. Worked on core platform capabilities such as shipping configuration, WhatsApp-driven commerce flows, and performance improvements to the Flutter app ecosystem.

Software Development Engineer at Shoopy, Jun 2021 - Jun 2022 · 1 yr 1 mo, Joined Shoopy early on the founding engineering team, building the core merchant mobile app in Flutter. Contributed foundational storefront management, payments and product workflows while moving the platform to a scalable cross-platform architecture.

Co-Founder at 1dot1, May 2020 - Feb 2022 · 1 yr 10 mos, India, Co-founded a mentorship platform connecting students and early professionals with experienced mentors for 1-on-1 guidance. Led the product from idea to launch, defining the user journey, building the platform architecture, and learning firsthand how early-stage products evolve through direct user feedback.

Mobile App Developer at Freelance, Feb 2020 - Jun 2021 · 1 y 4 mo, Remote, Built custom mobile applications for clients using Flutter. Projects ranged from assessment platforms to e-commerce and service apps, covering the full cycle from development and deployment to client collaboration.

Android Developer Intern at Jivandeep Health Services, Jun 2019 - Oct 2019 · 5 mos, Raipur, Chattisgarh, India, Worked on Android modules for healthcare applications focused on patient coordination and emergency logistics. Contributed to features such as donor-patient connections and ambulance tracking as part of the development team.

Education

Member, GrowthX®

Bachelor of Technology - BTech, Computer Science, Rungta College of Engineering & Technology Kohka-Kurud Bhilai

Public links

ashishpanjwani.vercel.app: https://ashishpanjwani.vercel.app/

github: https://github.com/ashishpanjwani