---
title: "Ashish Lohra - Founder in Bengaluru | Tal"
description: "Meet Ashish Lohra, Product Management | Growth, AI, Payments, Platforms, OTT | ex-Sony Pictures, Fox, EY based in Bengaluru. AI stack includes claude code, elevenlabs, and gemini."
image: "https://tal.club/meet/ashish-lohra/share-image"
---

# Ashish Lohra on Tal

## Headline

Product Management \| Growth, AI, Payments, Platforms, OTT \| ex\-Sony Pictures, Fox, EY

## About

Product Manager with 10\+ years of experience across Sony Pictures, Fox Networks, EY and various early\-stage ventures\. Proven track record in scaling products across all stages \(0\-1 to 10\-100\), as well as building in both B2C and B2B settings\. At Sony LIV \(30M\+ MAU OTT platform\), led Growth Product Management, driving a 20% improvement in payment success rates and a 15% reduction in churn\. Previously launched a 0\-to\-1 streaming app for Fox Networks \(which garnered 600k\+ installs within a quarter of its launch\) and a B2B SaaS POS system for global VR arcades for Survios \(post Series C VR games studio backed by MGM and Lux Capital\)\. Entrepreneurial at heart \(two\-time Founder\), I combine a Management Consultant's "rigor" and "attention to detail" \(ex\-EY\) with a Silicon Valley mindset to drive complex technical projects to completion with a stable P&L and EBITDA\.

## Location

Bengaluru

## AI stack

claude code

elevenlabs

gemini

n8n

openai

railway

## Work experience

Founder at Stop At Zero, Dec 2023 \- Apr 2026 · 2 yrs 5 mos, a Waste Management venture backed by government of Rajasthan, India Our aim is to improve Civic Sense pan\-India around cleanliness, hence the tagline: Zero Trash On The Streets\! Focus: affecting deep behavioral change around waste segregation at source at a household level \- a major bottleneck for India's waste management supply chain\. We started as a clean\-up drive, and evolved into a Tech\-driven Event IP with a $XXM EBITDA roadmap, playing a small but important role in laying the infrastructure of waste to biofuel plants in the city of Jodhpur \(India\), unlocking valuations as a tech \+ event \+ "climate positive" infrastructure company\.

Senior Product Manager at Sony Pictures Networks India, May 2022 \- Dec 2023 · 1 yr 8 mos, Mumbai, At Sony LIV, I led Growth and Payments Orchestration for a 30M\+ MAU platform, building the scalable systems necessary to pave the way toward 100M MAU\. By implementing algorithmic backup gateways and localized subscription flows, I drove a 20% improvement in payment success rates\. I focused on long\-term retention by automating the subscription lifecycle via UPI Autopay and intelligent retry logic, resulting in a 15% reduction in churn\. Additionally, I pioneered the platform's AI Support Strategy and WebXR 'Watch Party' roadmap to deepen user engagement and personalize the discovery experience at scale\.

Co\-Founder at SpiceTech Productions, Jan 2020 \- May 2022 · 2 yrs 5 mos, India, a Creative Technology and Film Production company Producers of @feeltheflow\.film, a Bruce Lee inspired feature documentary, a thesis on the practice of Self Expression as a tool towards Self Discovery\. Official filmmaking partners of Stop At Zero Movement \(www\.stopatzero\.org\), a government backed clean\-up drive\.

Product Manager at Fox Networks Group, Nov 2018 \- Oct 2019 · 1 yr, Greater Los Angeles Area, Product Manager, Fox Sports App for OTT devices \- Launched Fox Sports app on 5 Living Room platforms \(Fire TV, tvOS, Roku, Android TV, XBOX\) \- Worked with teams across the business to deliver 2 PPV PBC boxing live streams \(generated sales of $4\.5 million\) and the 2019 FIFA Women’s World Cup \(drove 600k\+ installs within 3 months of launch\) VR/AR Platform Lead and Lead Product Manager for Fox Sports VR \- Led the internal pitch for Fox Metaverse \- a social and immersive media product that will enable people to attend sports and entertainment Events around the world via Virtual Reality technology \- Tried my best to keep this alive, ultimately the Product had to be sunset due to lack of internal support at Fox; but this was a great experience to build something truly innovative \(and perhaps a bit ahead of its time\) \- Cultivated relationships with VR/AR startups to secure proposals for 360 VR streaming \(4k\-8k \| Stereo and Mono \| Live and On\-demand\), 3D Performance Captures \(Volumetric Videos\) and VR game development

Product Manager at Stageverse, May 2018 \- Nov 2018 · 6 mo, Greater Los Angeles Area, Led Product for this early\-stage startup building an app for hosting social concerts in VR Website: https://www\.stageverse\.com/ On Meta Quest store: https://www\.meta\.com/experiences/stageverse/5119490974759740/

Product Manager at Survios, Mar 2017 \- Apr 2018 · 1 y 1 mo, Los Angeles

Senior Consultant at EY, Jul 2013 \- Mar 2017 · 3 y 8 mo, Los Angeles

## Education

Master of Science \(M\.S\.\), Engineering Management, University of Southern California

Bachelor’s Degree, Electrical Engineering, M\.B\.M\. Engineering College, Jodhpur

[View the original profile](https://tal.club/meet/ashish-lohra)

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