---
title: "Ashish Kumar - Associate Director – Design, Non-Apparel in Bengaluru | Tal"
description: "Meet Ashish Kumar, Ass. Director – Footwear & Accessories Design | Myntra | Ex Reebok, Louis Philippe, Allen Solly, AJIO, Raymond MTM | Performance • Lifestyle • Sportswear • Bespoke • Premium Product Development I NIFT based in Bengaluru. AI stack includes claude code, gemini, and grok."
image: "https://tal.club/meet/ashish-kumar-71/share-image"
---

# Ashish Kumar on Tal

## Headline

Ass\. Director – Footwear & Accessories Design \| Myntra \| Ex Reebok, Louis Philippe, Allen Solly, AJIO, Raymond MTM \| Performance • Lifestyle • Sportswear • Bespoke • Premium Product Development I NIFT

## About

My robust and diversified profile is equipped with multifaceted experiences such as: • Knowledge of the intricacies of shoe making by working with leaders in shoe manufacturing\. • Insight into the dynamics of the E\-commerce landscape by developing business acumen\. • Lived the importance of brand building by working for retail fashion giants\. • At Reebok, I thrive in a tech\-driven environment focused on pushing the boundaries of shoe performance with cutting\-edge technology\. As a proud NIFT Kolkata graduate, I specialise in leading design and product development, actively participating in merchandising and sourcing\. My career has consistently offered opportunities to be part of new ventures and start\-ups, allowing me to understand the business from its foundational aspects and learn extensively from the challenges encountered\.

## Location

Bengaluru

## AI stack

claude code

gemini

grok

openai

Adobe Firefly

## Work experience

Associate Director – Design, Non\-Apparel at Myntra, Sep 2025 \- Present · 1 yr 2 mos, Bengaluru, • Leading design strategy and product development across key non\-apparel categories: Footwear \- Jewellery \- Accessories \- Watches \- Bags \- Backpacks \- Luggage • Building distinctive brand identities and scalable collections across : Kenneth Cole \| Nautica \| Ducati I HRX \| French Connection \| Chemistry \| Lavie \| Wrogn \| Killer \| Slazenger \| Anouk \| House of Pataudi \| Dressberry \| Carlton London \| Sangria \| Glitchez \| BEBE \| Mast & Harbour \| Roadster \| All About You \| Mae Joy \| Taavi \| Kook n Keech \| Marvel \| Provogue \| Harvard \| M7 \| Here & Now \| Invictus \| Metronaut

Reebok \- Design Head \- Footwear at Aditya Birla Lifestyle Brands Limited, Sep 2022 \- Sep 2025 · 3 yrs 1 mo, Bengaluru, Karnataka, India, • Spearheading the development of Reebok 2\.0, preserving the brand's legacy\. • Leading footwear and accessories design vertical, overseeing Sports, Performance, Walking, Lifestyles, Open Footwear categories with my team\. • Established efficient design processes, and restructured development timelines for quicker turnaround\. • Instrumental in establishing new franchises and categories to expand the brand’s product portfolio\. • Designed and delivered multiple sole moulds across diverse categories, including professional tennis, cricket, running, walking, fashion, and open footwear\. • Shaping the direction for athleisure, open footwear, and accessories lines tailored specifically for the Indian consumer\. • Collaborated with sourcing and our development centers to ensure the best turnaround for product development\. • Monitoring forecasts and working closely with domestic and global suppliers to create materials and trims\. • Working closely with the Global Head Office team to align strategies, vision and identity\.

Allen Solly \- Footwear & Accessories Design Lead at Aditya Birla Lifestyle Brands Limited, Jan 2020 \- Jan 2023 · 3 yrs 1 mo, • Lead, managed, and drove women’s, men’s, and kids' footwear and accessories from concept to finished product\. • Elevated women’s footwear and accessories business with a fresh, bold identity and concept\-driven collections, resulting in a remarkable 154% growth\. • Attained remarkable volume growth for the category by establishing a solid architectural foundation, implementing a structured development calendar, and invigorating the product lineup with compelling thematic narratives\. • Streamlined the ideation\-to\-development process, collaborating with domestic and global suppliers\. Established and grew a profitable Men’s & Kids FAB business, identifying market gaps and connecting with resources\. • Contributed to innovation during the Covid\-19 pandemic with strong concept proposals and products\. Presented market and consumer insights to respond to business objectives with creative and cost\-effective design solutions\.

Louis Philippe \- Senior Footwear & Accessories Designer at Aditya Birla Lifestyle Brands Limited, Dec 2017 \- May 2020 · 2 yrs 6 mos, • Managed and led multiple design projects for men’s accessories, travel bags, and footwear, aligning with the brand vision\. • Played a critical role in growing the footwear & accessories businesses from \-7% to \+30% by refreshing existing tooling and introducing tech\-driven semi\-formal shoes and a new sneakers category\. • Applied market research, trend insight, and knowledge to interpret business briefs, selecting materials, and presenting innovative concepts\. • Created illustrations, technical drawings, and digital renderings for new outsoles and design concepts\. Led presentations with strong verbal and visual execution, incorporating a fresh identity into the sneakers line\. • Traveled internationally and domestically to track trends and developments with suppliers\. • Conducted road shows' range displays and analyzed sales with the team monthly\.

Accessories & Footwear Designer at Reliance Retail, AJIO, Oct 2015 \- Nov 2017 · 2 yrs 2 mos, Bengaluru Area, India, • Played a pivotal role in formulating a blueprint for the men's footwear accessories offering, identifying market gaps and aligning with consumer needs for private label\. • Built a robust supplier base to ensure the delivery of top\-quality products across targeted segments\. • Undertook a brief transition into buying, contributing to various brands' trade booking, and gaining insights into business acumen\. • Successfully established over 10 exclusive brands, each catering to a diverse identity encompassing formal, fashion formal, casual, sport lifestyle, and open footwear\. • Restructured processes and calendars across all brands to facilitate a seamless inbound process into the warehouse\. • Collaborated with the marketing team to curate the most relevant looks and maintained portal hygiene for optimal customer engagement\.

Accessories & Footwear Designer at Raymond Limited, MTM, Jul 2014 \- Oct 2015 · 1 yr 4 mos, Bengaluru Area, India, • Designed and developed a customised shoe range, leading to a successful launch in India\. • Conceptualised "Calligraphic lithography" for personalising small leather goods\. • Conceived "Made to fit" for men's shirting and developed men's lifestyle accessories\. • Oversaw the graphic section for product designing, packaging, and communication\. • Traveled internationally to work directly with suppliers\.

Acccessories Designer at K\.H\.Leather Industries Pvt\. Ltd, Jul 2013 \- Jul 2014 · 1 yr 1 mo, Vellore Area, India, • Worked under the guidance of Mr\. Regis Fournier, Ex MD Louis Vuitton, India\. • Mentored the sample development and commercialising process from initial concept to final commercialisation\. • Acted as a valuable interface between clients and the company\. • Monitored sampling processes and quality control, ensuring client requirements were met\. • Developed relations with National and International suppliers\.

## Education

Bachelor of Design, Leather Design, NiFT

Intermediate, Biology/Biological Sciences, General, B\.N\. College

[View the original profile](https://tal.club/meet/ashish-kumar-71)

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