---
title: "Ashish Goyal - Building Sugar.fit in Bengaluru | Tal"
description: "Meet Ashish Goyal, Building Sugar.fit | Ex Founder | ISB | CA based in Bengaluru. AI stack includes claude, gemini, and openai."
image: "https://tal.club/meet/ashish-goyal/share-image"
---

# Ashish Goyal on Tal

## Headline

Building Sugar\.fit \| Ex Founder \| ISB \| CA

## About

Business and operations leader with 15\+ years of experience building and scaling high growth businesses across healthtech, consumer internet, hospitality and travel\. Currently leading Clinical Strategy & Operations at Sugarfit, with ownership across metabolic health programs, GLP\-led weight management, care delivery, operational scale, AI\-enabled workflows, quality governance and strategic partnerships\. Proven track record of building new categories, leading large distributed teams, improving unit economics and delivering high\-quality user experience at scale\. CA and ISB PGP professional with strong financial acumen, strategic thinking and hands on execution across growth\-stage businesses\. Let’s connect to exchange insights, explore collaborations or solve high impact business challenges\!

## Location

Bengaluru

## AI stack

claude

gemini

openai

## Work experience

Building Sugar\.fit at sugar\.fit, Apr 2022 \- Present · 4 yrs 5 mos, Bengaluru, Karnataka, India

Co\-Founder at Travel Startup, Sep 2019 \- Mar 2022 · 2 yrs 7 mos, Kolkata, West Bengal, India, · Built from scratch: Bootstrapped and built the travel startup from concept to commercial launch\. · Revenue and traction: Clocked INR 3 Cr annualized revenue within 6 months of initiation\. · Customer experience: Achieved overall customer satisfaction score of 4\.7/5 and lead\-to\-conversion ratio of 12%\.

Category Head \- New Initiatives at Meesho, Dec 2018 \- Aug 2019 · 9 mos, Bengaluru, Karnataka, India, · New category creation: Conceptualized and launched Travel as a new category within the Meesho ecosystem\. · 0\-to\-1 execution: Built the category from scratch, set up functional teams and achieved INR 70 Lacs GMV in 6M · Strategic pilots: Partnered with 20\+ travel suppliers and piloted e\-pharmacy and digital subscription businesses with 1mg and Zomato\.

Director, Business Head \- Managed Hotels at Treebo Hotels, Nov 2017 \- Oct 2018 · 1 yr, Bengaluru, Karnataka, India, · P&L ownership: Owned 10\+ managed properties with aggregate annual revenue of INR 10 Cr\. · Scale\-up: Scaled operations to 10\+ properties within 6 months of commencement\. · Operating model: Standardized products and processes to deliver consistent service standards and superior customer experience\.

Chief Business Officer at Spree Hospitality, Dec 2015 \- Nov 2017 · 2 yrs, Bengaluru, Karnataka, India, · P&L and scale: Led 200\+ people across operations, marketing, BD, revenue management and customer experience; owned 20\+ hotels/clubs with INR 50 Cr annual revenue\. · Customer systems: Conceptualized and implemented automated NPS customer feedback system across group\. · Partnerships: Executed strategic alliances with Ola Cabs, Myles Cars and Axis Bank to drive visibility and growth\.

## Education

Post Graduate Programme in Management, Finance and Marketing, Indian School of Business

Chartered Accountant, Accounting and Finance, The Institute of Chartered Accountants of India

[View the original profile](https://tal.club/meet/ashish-goyal)

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