Headline

Senior Consultant @ Fractal Analytics | Growth & Analytics Strategy | GenAI Decision Systems | IIM Lucknow’21 | VIT Vellore, DR - 3

About

Most business problems are not data problems. They are decision problems. Companies have more data than ever and still struggle to act on it quickly and confidently. That is the gap I work in. I am a Senior Consultant at Fractal Analytics with 4.5 years of experience helping FMCG and CPG businesses solve their most commercially important problems. What makes my work different is that I do not just analyze or advise. I architect the full journey from raw data to business decision, defining how data should flow and get structured, designing the KPI frameworks and business logic that sit on top of it, building the dashboards that tell the right story to the right audience and then working with leadership to act on what it says. Across engagements this has meant: • Diagnosing commercial problems from first principles, separating structural issues from execution gaps across channels, categories and markets • Designing measurement systems that give leadership a unified view by connecting diverse performance signals into one coherent story through KPI trees, attribution frameworks and multi-source dashboards • Building AI-powered decision assistants that let business leaders investigate live performance data in plain language and get back a reasoned, data-backed answer on their own, without waiting on the analytics team • Shaping how marketing spend gets allocated across markets by modelling channel effectiveness, identifying where returns were diminishing and giving leadership a clear, evidence-backed basis to make trade-off decisions • Always driving the so-what by co-creating the actual interventions with category and marketing leaders, not just surfacing the problem I bring together strategic thinking, solution architecture and technical depth across SQL, Python, Power BI and Google Analytics, along with the communication skills to make complex analysis land with a leadership audience. I work best on problems that are unstructured, cross-functional and high-stakes, where someone needs to own the full loop from problem framing to execution. I am most energized working at the intersection of strategy, data and growth, on problems that do not have an obvious answer and teams that care deeply about getting it right. MBA, IIM Lucknow (ABM Rank 2) | B.Tech, VIT Vellore (DR-3, 9.71 CGPA) v.ashish.chauhan@gmail.com

Location

Greater Bengaluru Area

AI stack

claude

openai

Work experience

Senior Consultant at Fractal, Apr 2026 - Present · 7 mos, Bengaluru, Karnataka, India · Hybrid, Leading commercial analytics and building AI-powered decision systems for a top global consumer health and technology brand • Architected a Business Growth Model dashboard adopted across 5 global regions, connecting diverse commercial pillars to sell-out performance and giving CXOs a single view of what is driving or dragging results • Delivered the digital marketplace shopper intelligence dashboard, giving leadership visibility into where & what shoppers are buying, who they are and how the competitive landscape is shifting online, directly informing long-term digital commercial strategy • Owned an AI-powered decision assistant used by 400 plus leaders, enabling CXOs and category managers to interrogate live performance data in plain language without routing through the analytics team • Automated SteerCo and monthly performance reporting across global and regional teams, ensuring leadership enters every review with consistent, accurate performance narratives • Shaped growth strategy across key markets using syndicated data, diagnosing revenue and market share shifts and building KPI trees that link performance drivers directly to commercial outcomes • Steered a cross-account Weekly Analytics Forum reviewing solution pitches, scaling reusable frameworks and driving first-time-right delivery standards

Consultant at Fractal, Jul 2021 - Apr 2026 · 4 yrs 10 mos, Bengaluru, Karnataka, India · Hybrid, Driving consumer insights, marketing effectiveness and category performance analytics for a top global consumer health and technology brand • Influenced over $25M in marketing budget allocation across United States and Germany by leading econometric modelling driven media strategy, identifying saturated channels and reallocating spend toward higher returning categories to improve overall media ROI • Steered category performance diagnostics using syndicated data from Nielsen and GfK, separating structural issues from execution gaps across channels, price bands and SKUs and building KPI trees that enabled leaders to deliver measurable share gains in focus markets • Owned the voice of consumer workstream end-to-end, stitching ratings and reviews with consumer feedback and experience signals to isolate early-life retention and churn drivers across markets • Demonstrated measurable conversion uplift from ratings and reviews improvements using Google Analytics cohort analysis and built a clear business case for CX investments that improved average ratings and grew promoter share • Mentored associates on structured problem framing, analytics thinking and executive storytelling, strengthening delivery quality and reducing oversight needed on client-facing work

Sales And Marketing Intern (International Business) at Pidilite Industries Limited, Apr 2020 - May 2020 · 2 mos, Mumbai, Maharashtra, India, Designing go-to-market and retention strategy for an international business expansion across South Asia • Devised product launch and GTM strategy targeting 17K+ workshops across Bangladesh and Sri Lanka, sizing a ₹ 25 Cr revenue opportunity • Benchmarked 10+ SKUs across 5 competitors on pricing, assortment and distribution to craft a differentiated economic value proposition • Ran primary research across 100+ workshops, identifying 6 adoption drivers across 15+ customer segments to prioritize high lifetime value targets for market entry • Re-architected a rewards program worth ₹ 15 lakh, revamping the loyalty construct and unlocking ₹ 3 Cr sales potential in focus cohorts • Benchmarked the loyalty program against 5 competitors and 12+ industries across 10 KPIs, identifying structural gaps and recommending 3 changes that simplified the loyalty journey and reduced operational effort by 20%

Faculty at T.I.M.E. (Triumphant Institute of Managment Education), Jun 2018 - Feb 2019 · 9 mos, Guntur, Andhra Pradesh, India

Education

Master of Business Administration, Agricultural Business and Management, Indian Institute of Management, Lucknow

Bachelor of Technology - BTech, Mechanical Engineering, Vellore Institute of Technology