Headline

Brand Manager @ Cygnet.One | MBA (Marketing), NIRMA ’22

About

I work at the intersection of brand, marketing, and business growth! Currently, I lead Brand Marketing at Cygnet.One, driving brand strategy and lead key marketing initiatives across offline events, webinars, and digital channels to enable sales and accelerate pipeline growth. My role involves building cohesive brand narratives, scaling social media presence, and creating high-impact engagement platforms that connect brand with revenue. Previously at frog (Capgemini Invent), I worked on global engagements spanning marketing strategy, digital maturity, and insights; partnering with leadership teams across FMCG, BFSI, and retail to solve complex business challenges. I believe strong brands are built at the intersection of consumer insights, business strategy, and consistent branding, with a clear line of sight to business impact. Interested in conversations around brand building, demand generation, and marketing-led growth.

Location

Ahmedabad

AI stack

lovable

midjourney

notion

perplexity

ChatGPT

Luma AI

Work experience

Manager | Brand Marketing at Cygnet.One, Feb 2026 - Present · 8 mos, Ahmedabad, Gujarat, India

Consultant | Brand & Marketing at frog, Mar 2023 - Feb 2026 · 3 yrs, Mumbai, Maharashtra, India, part of Capgemini Invent • Global Project Lead in the CEOs office at frog, offering strategic & operational support to the leadership • Project Manager to EM for a Retail client driving key initiatives, cost optimization & delivery tracking • Conducted Digital Maturity Assessment for a large BFSI firm • Led Marketing Insights & Operations for a major FMCG conglomerate and built an Influencer Marketing dashboard from scratch • Accelerated Market Penetration for world's largest beauty brand across UK & Ireland • Supported on internal Capability development by developing RFPs, POVs & GTM decks

Associate Consultant | Data Analytics at Infosys, May 2022 - Mar 2023 · 11 mos, Bengaluru, Karnataka, India, • Documented the functional and business requirements to provide effort estimation and build the roadmap for delivery • Performed stakeholder management & collaborated with cross-functional teams to refine requirements for delivery • Translated the requirements to engineering teams, prioritize tasks as per criticality to ensure zero backlog in PROD

Founding Team at a27 Growth, Feb 2022 - Mar 2022 · 2 mos, United States, • Engaged in building the Pilot batch of Management Fellowship Program for MBA students • Headhunted talented candidates across b-schools and conducted recruitment process • Built strategic partnerships with Tier-1 & Tier-2 b-schools across India

Member, Placement Committee & Corporate Relations Cell at Institute of Management, Nirma University, Sep 2020 - Apr 2022 · 1 yr 8 mos, • Facilitated Final Placements, Summers Internships, Live Projects and Fieldworks for a batch of 300+ students • Conducted the annual Pre-Placement Visit in Mumbai and developed Corporate Relations to bring new recruiters to campus and ensure long-term relations with legacy recruiters • Helped batchmates with Resume Building and GD-PI preparations

Education

Master of Business Administration - MBA, Marketing, Information Management, Institute of Management, Nirma University

Bachelor of Business Administration - BBA, Finance, General, SDJ international college