---
title: "Ashish Kumar Shaw - Regional Sales Manager - East India in Kolkata | Tal"
description: "Meet Ashish Kumar Shaw, Regional Sales Manager | Motorola Mobility | Team Leadership, Sales Strategy based in Kolkata."
image: "https://tal.club/meet/ashish-13/share-image"
---

# Ashish Kumar Shaw on Tal

## Headline

Regional Sales Manager \| Motorola Mobility \| Team Leadership, Sales Strategy

## About

I manage one of the most complex sales territories in India\.12 states\. 220\+ promoters\. 4 channels\. Markets that range from the dense urban corridors of Bihar and West Bengal to the remote geographies of Mizoram\. That's the East region I lead for Motorola Mobility India \- and every quarter, my job is to make sure Motorola wins here\.In FY 2025\-26, my team delivered over 5\.5 lakh\+ activations and held a consistent \~20% national market share across all four quarters\. We closed the year's final quarter at nearly 130% of target\. Our promoter productivity grew over 25% in volume and over 20% in value vs\. the prior year\. Our Mystery Audit Score of 88% was among the highest in the country\. But the number I'm most proud of isn't a sales figure\. It's the Moto vs\. Competition comparison tool I built from scratch \- now used by every promoter PAN India, all RSMs, and teams at HQ\. No one asked me to build it\. I saw a gap in how our promoters were handling competition at the point of sale, and I fixed it\. That's how I think about leadership\. Results matter\. But so does building systems, developing people, and creating tools that outlast any single quarter\. Before Motorola, I spent 3\.5 years at PhonePe as State Head \- managing 44,000\+ monthly active merchants, a 135\+ member field force, and nearly 28,000 SmartSpeakers across Central Kolkata and Howrah while holding a 55% market share in my territory\. Before that, I led large field teams at Varun Beverages across North Kolkata and interior Odisha, and held full P&L ownership of a microfinance branch at Janalakshmi Financial Services in Uttar Pradesh\.10\+ years\. FMCG\. Fintech\. Consumer Electronics\. Large teams\. Complex geographies\. I've built networks from scratch, rebuilt them post\-COVID, and consistently delivered in markets where the easy path doesn't exist\. MBA in Marketing & Operations \- Nirma University\. Certified in Python for Data Science\. Currently building at the intersection of field sales and digital tools\.If you're working on something at the crossroads of sales strategy, team leadership, or go\-to\-market execution in India \- I'd love to connect\.

## Location

Kolkata

## Work experience

Regional Sales Manager \- East India at Motorola Mobility \(a Lenovo Company\), Mar 2025 \- Present · 1 yr 4 mos, Kolkata, Managing the entire East region across 12 states \- West Bengal, Bihar, Assam, Jharkhand, Meghalaya, Manipur, Nagaland, Mizoram, Tripura, Sikkim, Arunachal Pradesh, and Andaman & Nicobar \- leading a team of 220\+ promoters and 8\+ TSIs across JMD, FOFO, MJS, and Reliance Digital channels Delivered 5\.5 lakhs\+ activations in FY 25\-26 \- 90% of annual target; Q4 at 129\.7% achievement Held 19\-21% national share of activations and revenue consistently across all four quarters for my East Region Managed JMD Width of Distribution between 14,000 \- 16,455 active outlets \- ensuring Motorola availability at scale across East India JMD contributed \~80% of total channel sellout value; RD delivered consistent quarter\-on\-quarter SO growth Improved PPP Volume by 26% and PPP Value by 22% vs\. LFL baseline; Achieved 88% Mystery Audit Score \- one of the highest nationally across all RSM territories Built and deployed a Moto vs\. Competition digital comparison tool \- adopted PAN India by all promoters, RSMs and HQ teams Managed activations across 12 states including high\-complexity geographies \- Bihar \(peak month: 27k\+ units\), West Bengal, Assam, Jharkhand and all North\-East states

State Head at PhonePe, Dec 2023 \- Mar 2025 · 1 yr 4 mos, Central Kolkata & Howrah, Managing a team of 7 Area Sales Managers and 1 Channel Sales Manager, overseeing a combined team of approximately 137 field executives \(including Team Leads, Territory Sales Executives\) Managing a territory of 44,526 monthly active merchants, maintaining a 90\.6% repeat merchant base and acquiring approximately 1,950 new merchants each month, 27,935 net active smartspeakers deployed in the market with a steady market share of 55%; Analyzed competitive strategies and implemented counterstrategies to protect market position; Established processes and metrics to track progress, creating review mechanisms with key stakeholders; Led hiring efforts for ASMs and TSMs to maintain 100% staffing; Onboarded and coached team members on organizational practices and performance expectations; addressed attrition by understanding exit reasons and implementing corrective actions, alongside driving R&R and engagement initiatives; Monitored quality and compliance metrics, including MAM, KYC, and PFB usage, identifying and addressing gaps to ensure high standards and zero deviations

Cluster Manager at PhonePe, Oct 2021 \- Dec 2023 · 2 yrs 3 mos, North Kolkata, Managed a team of 9\-11 Key Account Executives in the North Kolkata Territory; Acquired and Onboarded new key and premium merchants across the territory; Managing and handling the key accounts \(9000\+\) mapped across the territory and also handled escalations in the market; Mapped the competition and the competitors' move during the field visits; Audited the merchants acquired and onboarded; Hand\-held and guided, trained and motivated the sales team to deliver the sales target also ensuring the different KPIs; Managed to acquire the top 10 ranks nationally across 52 Clusters nationally over the OND'22 Quarter; Awarded the 2nd Best Cluster Manager in the Division in PCL for JFM'23 and AMJ'23 Quarter; Ensuring the selling of other Value Added Services like Smart Speakers with L7D Inactivity at PAN India Lowest of 19\.75%; Worked on PhonePe PaymentGateway and managed to bring 38 merchants onboard within a span of just 3 months; Launched EDCs in multiple cities \(Kolkata, Siliguri, Patna, Dhanbad\) deployed 310 EDCs in just 3 months\.

Area Sales Manager at VARUN BEVERAGES LIMITED, Feb 2020 \- Oct 2021 · 1 yr 9 mos, North Kolkata City, Developed a network of dealers and distributors in North Kolkata City; Driving sales target with a team of 42 people reporting to me; Achieved regular sales target assigned; Compiling and analyzing sales figures on a regular basis: Implemented, reviewed and fine\-tuned the marketing strategies to escalate business volumes based on regional market needs; accountable for the assigned market \(key accounts and outlets\)\. Using field data for the market to identify brand/pack gaps in territory and partner with marketing team to develop area plans to drive shares; Designed and implemented local sales promotion schemes; Set clear volume targets and KPIs for the team and also coached, mentored and handheld them to develop upon their required skill set\. Regularly conducted surveys, enquiry, sales follow\-up, negotiations with dealers and customers\.

Manager \- Sales & Marketing at PaGaLGuY, Jun 2019 \- Feb 2020 · 9 mos, Mumbai Area, India, Responsible for direct dealing with Industry stakeholders, Board members, decision makers, C\-Level executives performing Consultative selling Responsible for identifying and bringing on board new business opportunities with accounts; Responsible for managing, renewing and promoting an existing account of business; Innovative marketing solutions in line with each client's objective; Responsible for Solution selling, New Market Strategy, Account Planning, Problem Solving, Social Media Marketing; Responsible for Implementing Digital Marketing events

Area Sales Manager at VARUN BEVERAGES LIMITED, Feb 2018 \- May 2019 · 1 yr 4 mos, Sambalpur, Orissa, India, Developed a network of dealers and distributors in 6 districts\- Sambalpur, Bargarh, Angul, Deogarh, Sonepur and Boudh; Driving a sales team of 6 on roll and 24 off roll employees; Achieved regular sales target assigned; Compiling and analyzing sales figures on a regular basis; Implemented, reviewed and fine\-tuned the marketing strategies to escalate business volumes based on regional market needs; accountable for the assigned market \(key accounts and outlets\)\. Using field data for the market to identify brand/pack gaps in territory and partner with marketing team to develop area plans to drive shares; Designed and implemented local sales promotion schemes; Set clear volume targets and KPIs for the team and also coached, mentored and handheld them to develop upon their required skill set\. Regularly conducted surveys, enquiry, sales follow\-up, negotiations with dealers and customers\.

## Education

Master of Business Administration \(M\.B\.A\.\), Major\- Marketing, Minor\- Operations, Institute of Management, Nirma University

Bachelor of Science \(B\.Sc\.\), B\.SC, University of Calcutta

[View the original profile](https://tal.club/meet/ashish-13)

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