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Ashima Tiwary

Senior Product Manager at BandLab

India

8+ years of work experience

BandLab Technologies
Jan 20242 yrs 10 mosPresent

Singapore · Hybrid

*Lead product development and strategy for the Social Discovery and Growth team within the social pod. *Spearheading the development of algorithms for personalised content and artist discovery, improving relevance for users. *Implemented growth and adoption strategies that significantly increased social activations and acquisitions *Currently working on research and strategy for video-related features, focusing on enhancing discovery, recommendations, video editing and potential AI initiatives.
BandLab Technologies
Feb 20231 yrJan 2024

Singapore · Hybrid

Gaana
Jan 20221 yr 2 mosFeb 2023

* Worked on enhancing listening experience through social innovation and personalisation, developing innovative features to drive user stickiness and increase MAU as part of the social engagement and retention team. *Led the consumer app development for the Audio Video Lounge from ideation to execution, building the module from the ground up with a target impact of 1M DAU. *Served as the product owner for the user login journey and account management across Android, iOS, and web platforms.
Seekify
Nov 20192 yrs 3 mosJan 2022

New Delhi, Delhi, India

*Product owner of the Seekho app, designed to provide short, bite-sized videos to address skill gaps and traditional learning challenges in professional development. Directly drove the product roadmap, technical development, and overall vision. *Managed the short video creation, editing, and streaming experience on the app, developing features such as the feed, challenges, and contests on top of content creation. *Oversaw the health and performance of the in-house Learning and Training Management System that supports content production. *Designed flows and revamped UI/UX of the app leading to 2x improvement in usability metrics and engagement.
Shipsy
Jan 20191 yrDec 2019

Gurgaon, India

*Responsible for development of Shipment tracking module in the Exports-Imports product suite. *Translated feature and functional requirements from clients and internal stakeholders into business needs. *Worked closely with user experience and software development teams to streamline user flow and product life cycle.  *Drove product marketing campaigns across a range of products.
EY
Mar 20186 mosAug 2018

1. Worked on conducting financial analysis on various clients in the northern region for the Risk and Advisory division. 2. Also analysed respective industries for potential risks and opportunities.

Ashima’s AI Stack

claude code
claude code
claude
claude
gemini
gemini
Figma Make
Figma Make

Education

Indian Institute Of Information Technology allahabad

Btech, Information Technology

Indian Institute Of Information Technology allahabad

20144 yrs2018
The Indian High School Dubai

Higher Secondary Certificate

The Indian High School Dubai

20113 yrs2014

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Headline

Senior Product Manager at BandLab

About

Senior Product Manager with 5+ years of experience in building and scaling technical products across B2C apps and B2B SaaS platforms. With a proven track record of launching products from 0 to 1, I currently lead initiatives at BandLab, focusing on content and artist discovery as part of the social team. My expertise includes developing innovative video and music streaming features, optimizing content management and delivery systems, driving social engagement, and implementing data-driven product strategies to boost user growth and adoption. Throughout my career, I’ve honed my ability to craft intuitive user experiences that deliver impactful "Aha!" moments while driving tangible business outcomes. My mission is to simplify complex challenges through technology—creating value for both end users and senior stakeholders alike.

Location

India

AI stack

claude code

claude

gemini

Figma Make

Work experience

Senior Product Manager at BandLab Technologies, Jan 2024 - Present · 2 yrs 10 mos, Singapore · Hybrid, *Lead product development and strategy for the Social Discovery and Growth team within the social pod. *Spearheading the development of algorithms for personalised content and artist discovery, improving relevance for users. *Implemented growth and adoption strategies that significantly increased social activations and acquisitions *Currently working on research and strategy for video-related features, focusing on enhancing discovery, recommendations, video editing and potential AI initiatives.

Product Manager at BandLab Technologies, Feb 2023 - Jan 2024 · 1 yr, Singapore · Hybrid

Product Manager (Social and Retention) at Gaana, Jan 2022 - Feb 2023 · 1 yr 2 mos, * Worked on enhancing listening experience through social innovation and personalisation, developing innovative features to drive user stickiness and increase MAU as part of the social engagement and retention team. *Led the consumer app development for the Audio Video Lounge from ideation to execution, building the module from the ground up with a target impact of 1M DAU. *Served as the product owner for the user login journey and account management across Android, iOS, and web platforms.

Product Manager - Core Team at Seekify, Nov 2019 - Jan 2022 · 2 yrs 3 mos, New Delhi, Delhi, India, *Product owner of the Seekho app, designed to provide short, bite-sized videos to address skill gaps and traditional learning challenges in professional development. Directly drove the product roadmap, technical development, and overall vision. *Managed the short video creation, editing, and streaming experience on the app, developing features such as the feed, challenges, and contests on top of content creation. *Oversaw the health and performance of the in-house Learning and Training Management System that supports content production. *Designed flows and revamped UI/UX of the app leading to 2x improvement in usability metrics and engagement.

Product Associate at Shipsy, Jan 2019 - Dec 2019 · 1 yr, Gurgaon, India, *Responsible for development of Shipment tracking module in the Exports-Imports product suite. *Translated feature and functional requirements from clients and internal stakeholders into business needs. *Worked closely with user experience and software development teams to streamline user flow and product life cycle. *Drove product marketing campaigns across a range of products.

Market Research Analysis Intern at EY, Mar 2018 - Aug 2018 · 6 mos, 1. Worked on conducting financial analysis on various clients in the northern region for the Risk and Advisory division. 2. Also analysed respective industries for potential risks and opportunities.

Education

Btech, Information Technology, Indian Institute Of Information Technology allahabad

Higher Secondary Certificate, The Indian High School Dubai