---
title: "Ashhar Shams - Heading Design for all Products (via Wipro) in India | Tal"
description: "Meet Ashhar Shams, Lead Product Designer@Wipro Digital (Ex-FedEx, Airbnb, HP) | 8+ yrs in UX & Product | Accessibility (WCAG 2.2 AA) Certified | Scalable Systems, GenAI, AR/VR | Turning Complex Problems into Simple, High-Impact Experiences based in India. AI stack includes claude code, claude, and..."
image: "https://tal.club/meet/ashhar-shams/share-image"
---

# Ashhar Shams on Tal

## Headline

Lead Product Designer@Wipro Digital \(Ex\-FedEx, Airbnb, HP\) \| 8\+ yrs in UX & Product \| Accessibility \(WCAG 2\.2 AA\) Certified \| Scalable Systems, GenAI, AR/VR \| Turning Complex Problems into Simple, High\-Impact Experiences

## About

As a User Experience Lead at Wipro Digital, I spearhead innovative projects for tech giants, including a platform for enterprise\-level custom configuration services\. My expertise lies in: \- Collaborating with cross\-functional teams to create user flows, wireframes, and visual designs \- Mentoring design team members in empathic design and animation \- Leveraging design systems to ensure consistency and efficiency Previously at Airbnb, I: \- Developed a framework to enhance host video production experiences \- Streamlined 10,000\+ product display pages for improved UI consistency \- Led creative direction for Airbnb Experiences, scaling output through guideline development \- Created motion designs and animations for internal use My unique background includes: \- A Bachelor of Architecture from Jamia Millia Islamia \- Multiple award\-winning short films \- Redesign of Delhi's bus experience \(university competition\) \- Worked as a production designer on an ad film featuring Amitabh Bachchan Continuous learner with certifications in UI/UX design, human\-computer interaction, and habit\-forming technology from Udemy and The Interaction Design Foundation\. Passionate about creating engaging, meaningful user experiences and staying at the forefront of design innovation\.

## Location

India

## AI stack

claude code

claude

cursor

lovable

openai

ChatGPT

## Work experience

Heading Design for all Products \(via Wipro\) at IDD Tech Pty Ltd, Jun 2026 \- Present · 4 mos, Sydney, New South Wales, Australia

Product Designer Lead at Wipro Digital, Dec 2022 \- Present · 3 yrs 10 mos, On\-site

User Experience Engineer \(via Wipro\) at Hewlett Packard Enterprise, Jan 2026 \- Jun 2026 · 6 mos

UX Lead \(via Wipro\) at The Depository Trust & Clearing Corporation \(DTCC\), Feb 2025 \- Dec 2025 · 11 mos

Product Designer Lead \(via Wipro\) at FedEx, Dec 2022 \- Dec 2024 · 2 yrs 1 mo, Memphis, Tennessee, United States

Product Designer at Wipro Digital, Dec 2021 \- Dec 2022 · 1 yr 1 mo

Product Designer at Airbnb, Sep 2019 \- Dec 2021 · 2 y 3 mo, Remote

UX Designer at Basira Studio, May 2018 \- Aug 2019 · 1 y 3 mo, New Delhi

## Education

Bachelor of Architecture, Architecture, Jamia Millia Islamia

Product designer, Human Computer Interaction, IxDF \- The Interaction Design Foundation

## Public links

- medium: https://medium\.com/@ashhar\.shams
- ashharshams\.com: https://ashharshams\.com/
- youtube\.com: https://youtube\.com/@ashharshams

[View the original profile](https://tal.club/meet/ashhar-shams)

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