Headline

Lead Product Designer@Wipro Digital (Ex-FedEx, Airbnb, HP) | 8+ yrs in UX & Product | Accessibility (WCAG 2.2 AA) Certified | Scalable Systems, GenAI, AR/VR | Turning Complex Problems into Simple, High-Impact Experiences

About

As a User Experience Lead at Wipro Digital, I spearhead innovative projects for tech giants, including a platform for enterprise-level custom configuration services. My expertise lies in: - Collaborating with cross-functional teams to create user flows, wireframes, and visual designs - Mentoring design team members in empathic design and animation - Leveraging design systems to ensure consistency and efficiency Previously at Airbnb, I: - Developed a framework to enhance host video production experiences - Streamlined 10,000+ product display pages for improved UI consistency - Led creative direction for Airbnb Experiences, scaling output through guideline development - Created motion designs and animations for internal use My unique background includes: - A Bachelor of Architecture from Jamia Millia Islamia - Multiple award-winning short films - Redesign of Delhi's bus experience (university competition) - Worked as a production designer on an ad film featuring Amitabh Bachchan Continuous learner with certifications in UI/UX design, human-computer interaction, and habit-forming technology from Udemy and The Interaction Design Foundation. Passionate about creating engaging, meaningful user experiences and staying at the forefront of design innovation.

Location

India

AI stack

claude code

claude

cursor

lovable

openai

ChatGPT

Work experience

Heading Design for all Products (via Wipro) at IDD Tech Pty Ltd, Jun 2026 - Present · 4 mos, Sydney, New South Wales, Australia

Product Designer Lead at Wipro Digital, Dec 2022 - Present · 3 yrs 10 mos, On-site

User Experience Engineer (via Wipro) at Hewlett Packard Enterprise, Jan 2026 - Jun 2026 · 6 mos

UX Lead (via Wipro) at The Depository Trust & Clearing Corporation (DTCC), Feb 2025 - Dec 2025 · 11 mos

Product Designer Lead (via Wipro) at FedEx, Dec 2022 - Dec 2024 · 2 yrs 1 mo, Memphis, Tennessee, United States

Product Designer at Wipro Digital, Dec 2021 - Dec 2022 · 1 yr 1 mo

Product Designer at Airbnb, Sep 2019 - Dec 2021 · 2 y 3 mo, Remote

UX Designer at Basira Studio, May 2018 - Aug 2019 · 1 y 3 mo, New Delhi

Education

Bachelor of Architecture, Architecture, Jamia Millia Islamia

Product designer, Human Computer Interaction, IxDF - The Interaction Design Foundation

Public links

medium: https://medium.com/@ashhar.shams

ashharshams.com: https://ashharshams.com/

youtube.com: https://youtube.com/@ashharshams