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Ashfaque Rifaye

Technical Business Analyst | Digital Transformation | Product | Agentic AI | Rapid Prototyping | Conversational AI | Data Analytics | Azure | CSPO® | SAFe PO/PM® | BSS/OSS | Dialogflow · RAG · MCP • LLMs · Omnichannel

Chennai

10+ years of work experience

AT&T
Aug 20224 yrs 3 mosPresent

Chennai, Tamil Nadu, India

Working as a AI Business Analyst/Product Owner and I have: • Led E2E product ownership of AT&T's GenAI-powered Virtual Assistant (Google CCAI/Dialogflow), scaling omnichannel deployment across chat, voice, WhatsApp, and RCS to serve 1.5M+ monthly customer interactions across consumer line of business • Drove AI-powered automation through end-to-end conversation design, managing 350+ intents, 1,200+ training phrases, and RAG-powered knowledge retrieval system that achieved 55% containment rate and reduced live-agent escalations by 28%, saving an estimated $4.2M annually in operational costs • Architected integration ecosystem connecting AI layer with telephony infrastructure and backend CRMs via REST APIs, enabling real-time context enrichment and reducing average handle time by 32 seconds per interaction • Delivered comprehensive technical documentation including process flow charts, data flow diagrams, and BRDs aligned to enterprise AI strategy, supporting 12-person cross-functional team across engineering, UX, and operations • Managed Agile delivery in SAFe framework, owning backlog grooming and sprint planning for 2 development squads (18 developers); maintained 95% sprint commitment reliability and tracked velocity via Jira/Confluence • Built KPI performance dashboards using Power BI and SQL, monitoring 15+ metrics including containment, CSAT, intent recognition accuracy (92%), and fallback rates, enabling data-driven optimization that improved NPS by 8 points • Collaborated with US stakeholders including Product Owners, Enterprise Architects, and Business SMEs to align AI roadmap with CX objectives, securing $2.5M budget for FY25 enhancements o Proactively identified opportunities for improvement and innovation, participated and won Hackathon award for Best Show Award for the idea contributed – Predictive Modelling for Chatbot Intents and Quick Buy Customer Purchase Journey.
Verizon
Mar 20202 yrs 6 mosAug 2022

Tamil Nadu, India

● Conducted in-depth problem analysis, market research, and A/B testing to drive data-informed decisions. assisting on Business Requirement Document (BRD) / Product Requirement Documents (PRD) and Product roadmap. ● Coordinated with UX team to design wireframes/prototypes, engage in architecture discussion and create data sets with Data Management teams. ● Leveraged Subject Matter Expertise (SME) to identify application impacts and facilitate grooming. ● Organized and led Scrum meetings of 15+ members, ensuring Agile practices adoption and coordinate with the Scrum Master, Stakeholders, RTE’s, Product Manager and Engineering teams internally to solve problems. ● Championed customer-centric approach, optimizing user experiences from requirement gathering to deployment. ● Authored user stories/use cases, refined product backlog, and aligned features with OKR’s and KPI’s. ● Aligned user stories with business expectations and handled technology challenges while achieving outstanding revenue growth for Verizon more than $1.5M+. ● Key projects: Hum+ Connected Device 10$ Wi-Fi Plan Add On, Omni Universal Cart (to resume abandoned cart to increase cart closure rate), Split Fulfilment of Orders, Early Termination Fee Redesign and 3-Year Term Device Payment Plans, Verizon UP Transformation.
Infosys
Aug 20181 yr 7 mosFeb 2020

Chennai Area, India

Project: API Blender - An application to blend the REST APIs (Samsung) ● Framed logic and ensured adherence to User Acceptance Criteria for meeting client requirements. ● Engaged stakeholders to gather requirements and collaborated with the engineering teams. ● Conducted end-to-end testing to ensure a bug-free delivery of the application. o Coordinated with design and development teams to analyze and mitigate risks and defects o Utilized Java 8, React, Spring Boot, PostgreSQL, and Tomcat Apache server.
Infosys
Jun 20162 yrs 2 mosJul 2018

Chennai, Tamil Nadu, India

Trained with Fundamentals of Java and Angular, started working with one of the projects under Manual Testing and Maintenance of Application wherein migration of a project from its legacy to newer technology.
GitHub
@ashfaque-rifaye
Personal portfolioashfaque-rifaye.github.io

Ashfaque’s AI Stack

claude
claude
langchain
langchain
langfuse
langfuse
langgraph
langgraph
openai
openai
huggingface
huggingface

Education

Anna university

Bachelor of Engineering (B.E.), Mechanical Engineering

Anna university

20124 yrs2016

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Headline

Technical Business Analyst | Digital Transformation | Product | Agentic AI | Rapid Prototyping | Conversational AI | Data Analytics | Azure | CSPO® | SAFe PO/PM® | BSS/OSS | Dialogflow · RAG · MCP • LLMs · Omnichannel

About

I build AI products that actually move business metrics — not just demos. I’m a Technical Business Analyst & Product-focused Individual with 9+ years of experience delivering customer-facing digital products, GenAI virtual assistants, and data-driven solutions at enterprise scale in telecom who could build, ship products for this Agentic World through Rapid Prototyping, Vibe Coding, Prompt Engineering and Context Engineering, MCP and RAG pipelines with Voice and Chat Assistants. - My work sits at the intersection of Agentic AI, Generative AI, LLM applications, product strategy, and business impact. - I specialize in designing and scaling AI systems that improve containment, reduce operational cost, and enhance customer experience across channels. Key strengths: • Agentic AI & GenAI solution design • LLM, RAG, Conversational AI, NLP • Google Dialogflow CX/ES, CCAI • AI-powered virtual assistants & orchestration • Product discovery, PRDs, roadmapping • KPI frameworks & data-driven optimization • SQL, Python, Power BI analytics • Cross-channel chatbot ecosystems (WhatsApp, RCS, Apple Business Chat) • Agile / SAFe product environments • Stakeholder management & executive communication Highlights: ✔ Delivered GenAI assistants for payments, billing, and support ✔ Achieved over 45% containment, reducing agent escalations ✔ Influenced multi-million-dollar digital revenue outcomes ✔ Built RAG-powered conversational search experiences ✔ Designed scalable AI solutions across global markets I’m particularly interested in: Agentic workflows • Autonomous AI systems • AI copilots • Multi-agent orchestration • Applied GenAI for real business problems • AI-first product roles If you’re building AI products that need to scale in the real world — not just in slide decks — we’ll likely have a good conversation.

Location

Chennai

AI stack

claude

langchain

langfuse

langgraph

openai

huggingface

Work experience

Technical Business Analyst at AT&T, Aug 2022 - Present · 4 yrs 3 mos, Chennai, Tamil Nadu, India, Working as a AI Business Analyst/Product Owner and I have: • Led E2E product ownership of AT&T's GenAI-powered Virtual Assistant (Google CCAI/Dialogflow), scaling omnichannel deployment across chat, voice, WhatsApp, and RCS to serve 1.5M+ monthly customer interactions across consumer line of business • Drove AI-powered automation through end-to-end conversation design, managing 350+ intents, 1,200+ training phrases, and RAG-powered knowledge retrieval system that achieved 55% containment rate and reduced live-agent escalations by 28%, saving an estimated $4.2M annually in operational costs • Architected integration ecosystem connecting AI layer with telephony infrastructure and backend CRMs via REST APIs, enabling real-time context enrichment and reducing average handle time by 32 seconds per interaction • Delivered comprehensive technical documentation including process flow charts, data flow diagrams, and BRDs aligned to enterprise AI strategy, supporting 12-person cross-functional team across engineering, UX, and operations • Managed Agile delivery in SAFe framework, owning backlog grooming and sprint planning for 2 development squads (18 developers); maintained 95% sprint commitment reliability and tracked velocity via Jira/Confluence • Built KPI performance dashboards using Power BI and SQL, monitoring 15+ metrics including containment, CSAT, intent recognition accuracy (92%), and fallback rates, enabling data-driven optimization that improved NPS by 8 points • Collaborated with US stakeholders including Product Owners, Enterprise Architects, and Business SMEs to align AI roadmap with CX objectives, securing $2.5M budget for FY25 enhancements o Proactively identified opportunities for improvement and innovation, participated and won Hackathon award for Best Show Award for the idea contributed – Predictive Modelling for Chatbot Intents and Quick Buy Customer Purchase Journey.

Engr - II, Software Development (Business Analyst) at Verizon, Mar 2020 - Aug 2022 · 2 yrs 6 mos, Tamil Nadu, India, ● Conducted in-depth problem analysis, market research, and A/B testing to drive data-informed decisions. assisting on Business Requirement Document (BRD) / Product Requirement Documents (PRD) and Product roadmap. ● Coordinated with UX team to design wireframes/prototypes, engage in architecture discussion and create data sets with Data Management teams. ● Leveraged Subject Matter Expertise (SME) to identify application impacts and facilitate grooming. ● Organized and led Scrum meetings of 15+ members, ensuring Agile practices adoption and coordinate with the Scrum Master, Stakeholders, RTE’s, Product Manager and Engineering teams internally to solve problems. ● Championed customer-centric approach, optimizing user experiences from requirement gathering to deployment. ● Authored user stories/use cases, refined product backlog, and aligned features with OKR’s and KPI’s. ● Aligned user stories with business expectations and handled technology challenges while achieving outstanding revenue growth for Verizon more than $1.5M+. ● Key projects: Hum+ Connected Device 10$ Wi-Fi Plan Add On, Omni Universal Cart (to resume abandoned cart to increase cart closure rate), Split Fulfilment of Orders, Early Termination Fee Redesign and 3-Year Term Device Payment Plans, Verizon UP Transformation.

Senior System Engineer at Infosys, Aug 2018 - Feb 2020 · 1 yr 7 mos, Chennai Area, India, Project: API Blender - An application to blend the REST APIs (Samsung) ● Framed logic and ensured adherence to User Acceptance Criteria for meeting client requirements. ● Engaged stakeholders to gather requirements and collaborated with the engineering teams. ● Conducted end-to-end testing to ensure a bug-free delivery of the application. o Coordinated with design and development teams to analyze and mitigate risks and defects o Utilized Java 8, React, Spring Boot, PostgreSQL, and Tomcat Apache server.

System Engineer at Infosys, Jun 2016 - Jul 2018 · 2 yrs 2 mos, Chennai, Tamil Nadu, India, Trained with Fundamentals of Java and Angular, started working with one of the projects under Manual Testing and Maintenance of Application wherein migration of a project from its legacy to newer technology.

Education

Bachelor of Engineering (B.E.), Mechanical Engineering, Anna university

Public links

github: https://github.com/ashfaque-rifaye

ashfaque-rifaye.github.io: https://ashfaque-rifaye.github.io/