---
title: "Ashay K. - Category Manager in Bengaluru | Tal"
description: "Meet Ashay K., Building Modern Retail | Founding Cohort Mesa ’24 | Category Management | | D2C Enthusiast based in Bengaluru. AI stack includes claude code, cursor, and gemini."
image: "https://tal.club/meet/ashay-kumar/share-image"
---

# Ashay K\. on Tal

## Headline

Building Modern Retail \| Founding Cohort Mesa ’24 \| Category Management \| \| D2C Enthusiast

## About

I am a proactive, responsible, and results\-driven professional with an extensive market development and research background, primarily within the fashion and e\-commerce sectors\. My career has been shaped by a relentless pursuit of knowledge, enabling me to navigate the complexities of these industries from inception to execution\. While my roots lie in fashion, my marketing expertise has endowed me with a global perspective on strategic design, enhancing my skill set and consistently improving outcomes\. While my background is deeply rooted in fashion, my training and enthusiasm as a marketing specialist have afforded me a holistic perspective on design and strategy\. This unique blend of skills enables me to craft innovative solutions and drive superior results\. In addition to my professional pursuits, I am an ardent advocate for digital presence building and have successfully undertaken projects to elevate brands online\. If you share my enthusiasm for expanding digital footprints, contact me at Ashayaman92@gmail\.com Looking ahead, I harbour ambitions of becoming a seasoned Category manager and nurturing my entrepreneurial aspirations\. Continuous learning and a passion for innovation are crucial to achieving these goals\. Let's connect and build together\!

## Location

Bengaluru

## AI stack

claude code

cursor

gemini

ChatGPT

## Work experience

Category Manager at Jumbotail, Sep 2024 \- Present · 2 yrs 2 mos, Bengaluru, Karnataka, India

– Key Account Manager at Kushal's Fashion Jewellery, Feb 2022 \- Sep 2023 · 1 yr 8 mos, Bengaluru, Karnataka, India, Created a new sales vertical through Marketplace and further created omnichannel via stores on marketplace\. ● Coordinated with Myntra, Amazon along with stakeholders for brand onboarding on marketplace from scratch ● Generated sales of \+40 L per month from marketplaces in just 4 months, without any added marketing cost ● Implemented SOPs for marketplace operations, boosting central warehouse efficiency and cutting TAT by 6% ● Strategized and digitally transformed 63 brick\-and\-mortar stores to omnichannel, increased Pnl topline by 1\.4x ● Enabled stores on the Marketplaces led reduction of delivery time by 60% and growth in NPS score of cities

– Associate \- User Lifecycle at Lalamove, Sep 2020 \- Apr 2021 · 8 mos, Gurugram, Haryana, India, Managed a 7\-city sales team, focusing on retention of supply and demand, and enhancing overall team performance ● Led implementation of the CRM tool “Leadsquared” resulted in enhancement of BD sales by 24% in 7 cities ● Strategized & rolled out loyalty program for drivers which reached 78% subscription rate in the first month

– Key Accounts Manager \- Sales & Marketing at Orient Craft Limited, Aug 2019 \- Jul 2020 · 1 yr, Coordinated with key client account ZARA and John Lewis for orders and generated ₹ 1\.2 Cr of sales revenue ● Analyzed and strategized calendar to get samples and production related problem for smooth production flow ● Coordinated 40\+ manpower from the design and production teams to deliver best quality samples to the client

Student at NiFT, May 2015 \- Dec 2019 · 4 yrs 8 mos

## Education

PGP in Startup Leadership, Leadership Program, Mesa School of Business

bachelor of fashion and technology, apparel production, National Institute of Fashion Technology Delhi

[View the original profile](https://tal.club/meet/ashay-kumar)

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