Headline

Building Modern Retail | Founding Cohort Mesa ’24 | Category Management | | D2C Enthusiast

About

I am a proactive, responsible, and results-driven professional with an extensive market development and research background, primarily within the fashion and e-commerce sectors. My career has been shaped by a relentless pursuit of knowledge, enabling me to navigate the complexities of these industries from inception to execution. While my roots lie in fashion, my marketing expertise has endowed me with a global perspective on strategic design, enhancing my skill set and consistently improving outcomes. While my background is deeply rooted in fashion, my training and enthusiasm as a marketing specialist have afforded me a holistic perspective on design and strategy. This unique blend of skills enables me to craft innovative solutions and drive superior results. In addition to my professional pursuits, I am an ardent advocate for digital presence building and have successfully undertaken projects to elevate brands online. If you share my enthusiasm for expanding digital footprints, contact me at Ashayaman92@gmail.com Looking ahead, I harbour ambitions of becoming a seasoned Category manager and nurturing my entrepreneurial aspirations. Continuous learning and a passion for innovation are crucial to achieving these goals. Let's connect and build together!

Location

Bengaluru

AI stack

claude code

cursor

gemini

ChatGPT

Work experience

Category Manager at Jumbotail, Sep 2024 - Present · 2 yrs 2 mos, Bengaluru, Karnataka, India

– Key Account Manager at Kushal's Fashion Jewellery, Feb 2022 - Sep 2023 · 1 yr 8 mos, Bengaluru, Karnataka, India, Created a new sales vertical through Marketplace and further created omnichannel via stores on marketplace. ● Coordinated with Myntra, Amazon along with stakeholders for brand onboarding on marketplace from scratch ● Generated sales of +40 L per month from marketplaces in just 4 months, without any added marketing cost ● Implemented SOPs for marketplace operations, boosting central warehouse efficiency and cutting TAT by 6% ● Strategized and digitally transformed 63 brick-and-mortar stores to omnichannel, increased Pnl topline by 1.4x ● Enabled stores on the Marketplaces led reduction of delivery time by 60% and growth in NPS score of cities

– Associate - User Lifecycle at Lalamove, Sep 2020 - Apr 2021 · 8 mos, Gurugram, Haryana, India, Managed a 7-city sales team, focusing on retention of supply and demand, and enhancing overall team performance ● Led implementation of the CRM tool “Leadsquared” resulted in enhancement of BD sales by 24% in 7 cities ● Strategized & rolled out loyalty program for drivers which reached 78% subscription rate in the first month

– Key Accounts Manager - Sales & Marketing at Orient Craft Limited, Aug 2019 - Jul 2020 · 1 yr, Coordinated with key client account ZARA and John Lewis for orders and generated ₹ 1.2 Cr of sales revenue ● Analyzed and strategized calendar to get samples and production related problem for smooth production flow ● Coordinated 40+ manpower from the design and production teams to deliver best quality samples to the client

Student at NiFT, May 2015 - Dec 2019 · 4 yrs 8 mos

Education

PGP in Startup Leadership, Leadership Program, Mesa School of Business

bachelor of fashion and technology, apparel production, National Institute of Fashion Technology Delhi