---
title: "ARYAN SINGH - Business Analyst - 2 in Bengaluru | Tal"
description: "Meet ARYAN SINGH, BITS Pilani based in Bengaluru. AI stack includes antigravity, claude code, and claude."
image: "https://tal.club/meet/aryan-21/share-image"
---

# ARYAN SINGH on Tal

## Headline

BITS Pilani

## About

I’m a dual\-degree student at BITS Pilani, pursuing M\.Sc\. \(Hons\.\) in Physics and B\.E\. \(Hons\.\) in Chemical Engineering\. Currently, I work as a Business Analyst – 2 at Meesho in the User Growth charter, where I focus on data\-driven growth initiatives\. I have previously interned at JSW Steel and Aditya Birla Chemicals, gaining exposure to industrial processes, analytics, and business operations\. Alongside, I freelance in copywriting and ghostwriting, creating content for diverse clients\.

## Location

Bengaluru

## AI stack

antigravity

claude code

claude

gemini

obsidian

openai

## Work experience

Business Analyst \- 2 at Meesho, Jan 2026 \- Present · 6 mos, On\-site, 1\. Drove growth during MBS \(Meesho’s flagship sale\) by leading analytics and strategy for Sale Comms; leveraged a user category affinity model to deliver \~X% uplift in notification\-led DAU, reaching \~YM DAU on Day 1 2\. Scaled user reach across frequent sale cycles by owning end\-to\-end analytics & ops for Sale Comms \(PN, RCS, IVR\); executed campaigns at massive scale \(X\+ via PN, YM\+ via RCS/IVR\) across monthly sales 3\. Solved attribution challenges in Sale Branding \(Digital, OEM, TV\) where direct tracking wasn’t feasible; built heuristic & DS models to estimate impact, delivering \~X–YM incremental DAU per campaign

Business Analyst \- 1 at Meesho, Jun 2025 \- Jan 2026 · 8 mos, Hybrid, 1\. Solved stagnant DAU/MAU \(\~X–Y%\) despite MAU growth \(XM→YM\) via cohort analysis and XGBoost modeling \(2M users\); identified key drivers and churn risks, revealing 10\+ day users drove Z% of orders 2\. Developed channel\-wise DAU attribution model using 4\-hour slot analysis vs BAU, enabling targeted campaign spend and driving incremental DAU from \~X–YK to \~X–YM per campaign\. 3\. Evaluated OEM vs Meta/Google via experiments; quantified headroom \(Oppo: A%, BM devices, CM DOA\) and identified lower CPI but weaker conversion, driving budget shifts 4\. Eliminated manual data pulls by building self\-serve dashboards and improved OEM analytical model efficiency \(Ah→Bh\), accelerating decision speed and reliability

Product Management Intern at Meesho, Jan 2025 \- Jun 2025 · 6 mos, Bengaluru, Karnataka, India, 1\. Improved discount perception on CLP by implementing price\-drop animations, driving \~X% uplift in O/DAU 2\. Enhanced homepage visibility via ‘Recently Viewed’ widget with dynamic discount tags, driving \~Y% CTR uplift 3\. Addressed negative O/DAU \(\-X%\) despite positive DAU/E \(\+Y%\) by conducting RCA and identifying the configuration which overrides from default PN setups; descheduled campaigns, improving O/DAU to \+Z%

Business Analyst at JSW Steel, May 2024 \- Jul 2024 · 3 mos, Mumbai, Maharashtra, India, Proposed techno\-economic models for the iron ore beneficiary project in JSW Steel which reduced tailings wastage by 40%\.

Chemical Engineering Intern at Aditya Birla Group, May 2023 \- Jul 2023 · 3 mos, Harihar, Karnataka, India, Increased methane content in the bio\-gas from 50\-60% to 62\-67% by mathematical modelling the data and optimizing the parameters

Freelance Copywriter at Pepper Content, Feb 2022 \- Jan 2023 · 1 yr, Remote, Incorporated pre\-defined SEO benchmarks while writing blogs for different companies to increase viewer traffic and engagement

Chemical Engineering Intern at National Council for Cement & Building Materials, May 2022 \- Jul 2022 · 3 mos, Remote, Proved the effectiveness of traditional method used by cement plants to calculate the Heat of formation, showcasing a discrepancy of 10%

## Education

B\.E Chemical, Birla Institute of Technology and Science, Pilani

Master's degree, Physics, Birla Institute of Technology and Science, Pilani

[View the original profile](https://tal.club/meet/aryan-21)

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