Headline

BITS Pilani

About

I’m a dual-degree student at BITS Pilani, pursuing M.Sc. (Hons.) in Physics and B.E. (Hons.) in Chemical Engineering. Currently, I work as a Business Analyst – 2 at Meesho in the User Growth charter, where I focus on data-driven growth initiatives. I have previously interned at JSW Steel and Aditya Birla Chemicals, gaining exposure to industrial processes, analytics, and business operations. Alongside, I freelance in copywriting and ghostwriting, creating content for diverse clients.

Location

Bengaluru

AI stack

antigravity

claude code

claude

gemini

obsidian

openai

Work experience

Business Analyst - 2 at Meesho, Jan 2026 - Present · 6 mos, On-site, 1. Drove growth during MBS (Meesho’s flagship sale) by leading analytics and strategy for Sale Comms; leveraged a user category affinity model to deliver ~X% uplift in notification-led DAU, reaching ~YM DAU on Day 1 2. Scaled user reach across frequent sale cycles by owning end-to-end analytics & ops for Sale Comms (PN, RCS, IVR); executed campaigns at massive scale (X+ via PN, YM+ via RCS/IVR) across monthly sales 3. Solved attribution challenges in Sale Branding (Digital, OEM, TV) where direct tracking wasn’t feasible; built heuristic & DS models to estimate impact, delivering ~X–YM incremental DAU per campaign

Business Analyst - 1 at Meesho, Jun 2025 - Jan 2026 · 8 mos, Hybrid, 1. Solved stagnant DAU/MAU (~X–Y%) despite MAU growth (XM→YM) via cohort analysis and XGBoost modeling (2M users); identified key drivers and churn risks, revealing 10+ day users drove Z% of orders 2. Developed channel-wise DAU attribution model using 4-hour slot analysis vs BAU, enabling targeted campaign spend and driving incremental DAU from ~X–YK to ~X–YM per campaign. 3. Evaluated OEM vs Meta/Google via experiments; quantified headroom (Oppo: A%, BM devices, CM DOA) and identified lower CPI but weaker conversion, driving budget shifts 4. Eliminated manual data pulls by building self-serve dashboards and improved OEM analytical model efficiency (Ah→Bh), accelerating decision speed and reliability

Product Management Intern at Meesho, Jan 2025 - Jun 2025 · 6 mos, Bengaluru, Karnataka, India, 1. Improved discount perception on CLP by implementing price-drop animations, driving ~X% uplift in O/DAU 2. Enhanced homepage visibility via ‘Recently Viewed’ widget with dynamic discount tags, driving ~Y% CTR uplift 3. Addressed negative O/DAU (-X%) despite positive DAU/E (+Y%) by conducting RCA and identifying the configuration which overrides from default PN setups; descheduled campaigns, improving O/DAU to +Z%

Business Analyst at JSW Steel, May 2024 - Jul 2024 · 3 mos, Mumbai, Maharashtra, India, Proposed techno-economic models for the iron ore beneficiary project in JSW Steel which reduced tailings wastage by 40%.

Chemical Engineering Intern at Aditya Birla Group, May 2023 - Jul 2023 · 3 mos, Harihar, Karnataka, India, Increased methane content in the bio-gas from 50-60% to 62-67% by mathematical modelling the data and optimizing the parameters

Freelance Copywriter at Pepper Content, Feb 2022 - Jan 2023 · 1 yr, Remote, Incorporated pre-defined SEO benchmarks while writing blogs for different companies to increase viewer traffic and engagement

Chemical Engineering Intern at National Council for Cement & Building Materials, May 2022 - Jul 2022 · 3 mos, Remote, Proved the effectiveness of traditional method used by cement plants to calculate the Heat of formation, showcasing a discrepancy of 10%

Education

B.E Chemical, Birla Institute of Technology and Science, Pilani

Master's degree, Physics, Birla Institute of Technology and Science, Pilani