Headline

Building FirstClub!

About

I am currently building FirstClub, focused on creating a more thoughtful, quality-first approach to everyday groceries. Most recently, I was leading Rocket Growth (FLC marketplace) for Coupang in Korea. Prior to that, I spent 8 years in Flipkart group - 3.5 years building Mobiles category, 2.5 years leading growth at Myntra and 2 years as the Chief Business Officer at FK Health+. I started my career at Hindustan Unilever, where I learnt quite a bit about consumers and a lot about leadership!

Location

Bengaluru

Work experience

Building FirstClub at FirstClub Technology Private Limited, Apr 2025 - Present · 1 yr 6 mos, Bengaluru, Karnataka, India, Democratizing High Quality for millions of Indians! Looking to hire rockstars across Engineering, Product, Design, Marketing, Content, Growth, Quick commerce Inventory planning. If you are keen, write to us at careers@firstclub.co.in

Vice President - Rocket Growth at Coupang, Jan 2024 - Mar 2025 · 1 yr 3 mos, Seoul, South Korea

Vice President at Flipkart & Chief Business Officer - Flipkart Health+ at Flipkart, Jan 2022 - Dec 2023 · 2 yrs, Bengaluru, Karnataka, India

Vice President at Myntra, Apr 2021 - Dec 2021 · 9 mos, Bengaluru, Karnataka, India

Senior Director - Head of Revenue & Growth at Myntra, Nov 2019 - Mar 2021 · 1 yr 5 mos, Bengaluru, Karnataka, India, Aspiring to make Myntra the destination for all things lifestyle in India! I head the revenue charter for Myntra and am responsible for topline and bottom line deliverables and for the customer metrics on the platform. Responsible for Customer Lifecycle Management at Myntra – driving the KRAs on acquisition, retention and reactivation. Responsible for CRM – handling the push notification channel, email, SMS, In-App Notifications Responsible for closely working with the product teams to put the roadmap across all charters and drive adoption of the features built across charters. Directly lead the pricing for the platform – and hence responsible for driving GMV and CM for the platform Heading the Visual Merchandizing/Storefront for Myntra – driving the right balance between content and commerce on the platform and responsible for driving storefront commerce and engagement metrics. Leading all the strategic sale events at Myntra – including End of Reason Sale and Big Fashion Festival Responsible for driving the traffic charter for Myntra – responsible for driving the right mix of different cohort of users in the DAU/MAU Responsible for the growth analytics charter which works on building frameworks/models for acquisition, retention, storefront, category teams to build upon for their objectives Responsible for the end to end demand generation for all categories – heading the sellside for all the categories – driving category level GMV/CM goals, go to market for launches and category led events, and finally driving a strong cohort-led approach to category demand generation.

Senior Director, Category Management at Myntra, May 2019 - Nov 2019 · 7 mos, Bangalore

Senior Director at Flipkart, Apr 2019 - Mar 2021 · 2 yrs, Bangalore

Director, Mobiles at Flipkart, Jul 2017 - Mar 2019 · 1 yr 9 mos, Bangalore, Making Flipkart the preferred choice for consumers when it comes to buying mobiles!

Associate Director at Flipkart, Jan 2016 - Jun 2017 · 1 yr 6 mos, Bangalore, Category Marketing and Sellside for Smartphones and IOT at Flipkart

Education

PGP, Marketing and Finance, Indian Institute of Management, Lucknow

B.E., Electronics and Communication, College of Engineering, Guindy