Headline

Storytelling + Creative Execution | Ex- Nikhil Kamath’s WTF

About

When people ask how I went from being a certified civil engineer to documenting a national sponsor-backed 3,600 km cycling race across India, to working with the Nikhil Kamaths of the world - I have one answer. It’s simply: the love for storytelling. In a saturated world, full of umpteenth no. of choices, people will choose what makes them feel heard & seen. And that sits entirely with how you tell the story. A little about me is that I love documenting, not just pointing a camera to a subject and pressing record, but finding nuance and a story worth telling through each frame. So far my favourite projects - 1) travelling 3600 kms across India to capture raw moments of ordinary people cycling from Srinagar to Kanyakumari in a race format 2) building a strong voice for the audacious young Indian founders through WTFund by Nikhil Kamath 3) interviewing high-profile global icons and industry pioneers through WTF's exclusive events (Sadhguru, Karan Johar, you name it) 4) curating a special space for women of all age groups to help amp their financial health & wealth through In Her Interest by Zerodha Fortunately, I'm not a specialist (because I refuse to be just one thing). I'm proudly a generalist who loves finding the 'why' behind a brand or a persona - across strategy, production, client work, and on-camera storytelling. Clearly, I'm in a "do what excites" phase of my life and I'm now looking for what's next. Reach out at arushinayak3@gmail.com. Open to contractual projects as well.

Location

Bengaluru

AI stack

claude

Work experience

Youtube Presenter at YAAS!, Bengaluru, Karnataka, India

Social Media Marketing Lead at WTFund, Jun 2024 - Mar 2026 · 1 yr 10 mos, Bengaluru, Karnataka, India, Leading media at WTFund taught me that the best content doesn't just inform - it builds community. Working alongside some of India's most driven, audacious under-25 founders across health-tech, AI, SaaS, and deep-tech, I helped shape the narrative around what young entrepreneurship in India actually looks like. From a national roadshow across 8 cities to cohort launches and in-person bootcamps, the goal was always the same - make these founders and their stories feel seen.

Building WTF at WTF, Jun 2024 - Feb 2026 · 1 yr 9 mos, Bengaluru, Karnataka, India, Not one day looked the same at WTF. From owning Nikhil's YouTube operations end-to-end, to leading content for one of WTF's most exclusive gatherings - a no-camera event attended by 100 of India's most influential individuals (WTF Offline) - to building WTFund's brand identity as India's first grant programme for young entrepreneurs, to curating a platform for women taking ownership of their financial futures (In Her Interest by Zerodha), to collectively shaping culture on the Indian internet. Across two years, the brief was always the same: figure out what needs to be said and find the most honest way to say it.

Creative Director at TigerMan Sports Pvt Ltd, Sep 2022 - Oct 2024 · 2 yrs 2 mos, Nagpur, Maharashtra, India, Race Across India was where I found my footing as a storyteller. Travelling 3,600 km across India from Srinagar to Kanyakumari in 12 days alongside 26 athletes, a production crew, and an IndianOil-backed organizing team - I learned what it means to tell a story in real time, under pressure, with no room for second takes. It was collaborative by necessity and creatively defining for me personally.

Manager at Minar Hydro Systems Pvt Ltd, Apr 2019 - Sep 2023 · 4 yrs 6 mos, Nagpur, Maharashtra, India, Minar Hydro Systems was my first real lesson in how organisations actually run. As a Purchase Manager I worked closely with vendors, finance teams, and operations to keep procurement and billing systems running smoothly. Managing a team and being accountable for budgets taught me early on that good process is what gives creative work its foundation.

Education

Bachelor of Technology, ENGINEERING, Manipal institute of technology