Arush Anand

1+ year of work experience

Feb 20251 yr 5 mosPresent

Panchkula, Haryana, India

20222 yrs2024

Developed and executed digital marketing strategies for clients across various industries, resulting in a 20-30% increase in online engagement. Conducted market research and competitor analysis to identify trends, target audience preferences, and opportunities for brand positioning. Designed and implemented SEO strategies that improved website rankings, driving a 40% increase in organic traffic over six months. Created and monitored PPC campaigns on Google Ads and Facebook Ads, achieving an average conversion rate of 5% while staying within the client’s budget. Produced engaging content for blogs, social media, and email campaigns, helping clients build brand awareness and establish authority in their respective markets. Utilized tools such as Google Analytics and SEMrush to track campaign performance, providing clients with detailed monthly reports on KPIs, insights, and recommended improvements. Collaborated with graphic designers and content writers to create cohesive, visually appealing, and SEO-friendly marketing materials. Implemented email marketing campaigns using Mailchimp and similar platforms, achieving an average email open rate of 30% and a click-through rate of 8%. A/B tested ad copies, email content, and landing pages to improve conversion rates and enhance user engagement. Built and maintained relationships with clients, ensuring a high level of customer satisfaction and securing repeat business.