Headline

Insight Analyst & Growth Specialist | App Store Optimization (ASO) Lead | Performance Marketing | Google Ads & Meta Ads | User Acquisition & ROI | Data Science (SQL, Python)

About

I am a Digital Marketing and Growth Specialist who bridges the gap between data analytics and user acquisition. With over 5 years of experience, I specialize in translating complex business needs into scalable marketing solutions, driving organic visibility, and maximizing ROI across global markets. Currently, as an Insight Analyst and ASO Lead, I manage optimization strategies for hundreds of iOS and Android applications while directing large-scale performance marketing campaigns via Google Ads and Meta Ads. I also lead and mentor a team of ASO professionals, fostering a culture of continuous optimization and data-driven decision-making. To stay at the forefront of the AI-era of marketing, I recently completed a Master in Data Science. By combining technical skills (SQL, Python, AI Prompting) with a deep understanding of customer success and cross-functional collaboration, I build the analytical frameworks necessary to deliver extraordinary business outcomes. Specialties: App Store Optimization (ASO) | Performance Marketing | Google & Meta Ads | Data Analytics & SQL | Cross-Functional Leadership | AI Prompt Engineering Let's connect: vijay.nurs@gmail.com

Location

Mavelikkara

AI stack

gemini

kiro

langsmith

minimax

Work experience

Insights Analyst at Riafy Technologies, Jun 2023 - Present · 3 yrs 1 mo, Ernakulam, Kerala, India, Insights Analyst | ASO Specialist | Google Ads Campaign Management | Mobile App Optimization | Data-driven Strategies | Competitive Analysis | App Store Analytics | Growth-focused | Conversion Rate Optimization Passionate insights analyst and ASO specialist with a proven track record in optimizing mobile apps for increased visibility, organic downloads, and user acquisition. Skilled in data analysis, competitive research, and app store optimization techniques. Proficient in leveraging market trends and user behaviour data to drive growth strategies. Experienced in leveraging Google Ads platforms and techniques to drive app growth and user acquisition. Skilled in keyword research, ad campaign management, and conversion rate optimization. Passionate about staying updated on the latest trends and best practices in the ever-evolving mobile marketing landscape.

ASO Specialist- Content Writer- Team Lead at Riafy Technologies, Feb 2020 - Jul 2023 · 3 yrs 6 mos, Ernakulam, I am a versatile professional with expertise as an ASO Specialist, skilled in optimizing app visibility and engagement. As a Content Writer, I craft compelling narratives that highlight app functionality and blog and article writing. In my role as a Team Lead in mobile marketing, I orchestrate collaborative efforts, implementing data-driven strategies for optimal user acquisition and retention.

Freelance Sound Engineer at Sound Engineer, Jan 2017 - Mar 2023 · 6 yrs 3 mos, Remote, Freelance sound engineer skilled in recording, mixing, and mastering. Specializing in delivering high-quality audio for diverse projects, from music production to podcast editing. Tailoring unique sonic experiences for clients with a keen attention to detail.

Campaign Manager at De'antz Technology Solutions Pvt Ltd, Aug 2019 - Jan 2020 · 6 mos, Trivandrum, • Managed digital advertising campaigns and coordinated client deliverables. • Supported campaign reporting, optimization, and business performance tracking. • Collaborated across teams to improve customer outcomes and campaign effectiveness.

Campaign Manager at De'Antz Technological Solutions Pvt Ltd, Oct 2019 - Dec 2019 · 3 mos, Trivandrum, Web marketing and sales campaign manager adept at crafting and executing strategic campaigns to boost online visibility and drive sales. Proven track record in data-driven strategies and optimizing conversion funnels for impactful results.

Marketing Coordinator at De'Antz Technological Solutions Pvt Ltd, Sep 2019 - Oct 2019 · 2 mos, kerala, Orchestrated strategic partnerships with clients, securing investment for prominent product placement on our high-traffic website. Maximized brand visibility, drove sales, and fostered strong client connections through effective online product showcases.

Education

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, College of Engineering, Adoor

High School Diploma, Sound engineering, Keltron