---
title: "Arun P. - Data analytics & AI in New Delhi | Tal"
description: "Meet Arun P., GenAI|Leadership | data analytics | Data Products | SQL | Digital & Web Analytics | CRO | Data Pipelines | Data Engineering | GA4 | GCP | Ops Mgmt | Process Improvement | BI|reporting | Global Experience based in New Delhi. AI stack includes claude code, claude, and codex. Explore pub..."
image: "https://tal.club/meet/arun-pillai/share-image"
---

# Arun P\. on Tal

## Headline

GenAI\|Leadership \| data analytics \| Data Products \| SQL \| Digital & Web Analytics \| CRO \| Data Pipelines \| Data Engineering \| GA4 \| GCP \| Ops Mgmt \| Process Improvement \| BI\|reporting \| Global Experience

## About

Data & Analytics Strategy Leader with 18\+ years of global experience driving BI modernization, digital analytics, and enterprise\-scale data transformation across Retail, Fintech, Insurance, E\-commerce, and FMCG\. I specialize in building future\-ready data platforms, accelerating analytics adoption, and turning complex datasets into actionable business value\. I partner with CXOs, product teams, and business leaders to define and execute data & analytics roadmaps that improve decision\-making, customer experience, and operational efficiency\. My expertise spans BI, digital & web analytics \(GA4, GTM, CDP\), product analytics, data engineering, and cloud architecture across GCP, AWS, and Azure\. I lead and scale high\-performing global teams \(30\+ engineers, analysts, and data specialists\) and drive the delivery of real\-time pipelines, enterprise dashboards, ML\-ready architectures, and analytics products that directly impact growth\. 🔹 What I Deliver Data & analytics strategy aligned with enterprise goals BI & advanced analytics solutions focused on measurable impact Modern tracking frameworks, data layers, and digital analytics ecosystems \(GA4, GTM, Attribution\) Product analytics to improve user journeys, adoption, retention, and conversion Cloud\-based ELT pipelines and scalable data platforms Cross\-functional collaboration with Product, Marketing, Sales, Finance & Supply Chain 🔹 Business Impact Reduced stockouts by 10% and expiry losses by 15% \($1\.6M savings\) Drove 7% MoM increase in repeat purchases \(\~$1\.5M monthly uplift\) Delivered competitor intelligence contributing to $0\.5M\+ monthly revenue growth Achieved 0% attrition for two consecutive years while scaling engineering teams Saved $90,000 in analytics contract optimization Automated workflows saving 15\+ man\-days per quarter Delivered web, digital & product analytics frameworks improving attribution, funnel performance, and campaign ROI 🔹 How I Work I blend strategic thinking with hands\-on technical depth\. I drive governance, champion analytics adoption, and ensure data products are scalable, accurate, and directly tied to business outcomes\. I thrive in global matrixed environments—collaborating with APAC, Africa, India, and U\.S\. stakeholders to build standardized, high\-impact analytics ecosystems\. 🔹 My Mission To help organizations convert data into a strategic advantage—enabling smarter decisions, stronger customer experiences, and sustainable growth through world\-class analytics capabilities\.

## Location

New Delhi

## AI stack

claude code

claude

codex

github copilot

## Work experience

Data analytics & AI at Retail Group, Jan 2026 \- Present · 9 mos, On\-site, • Spearheaded the development of AI capabilities, achieving a 20% reduction in expiry through agentic AI\. • Established a data Center of Excellence \(COE\) with an AI\-integrated BOT, providing daily insights to CXOs and owners\. • Developed an AI\-enabled capability for cost control, reducing wastage by 13% through smart auditing of complete Retail inventory\. • Led and mentored a team of 6, fostering a collaborative environment to enhance data analytics and AI initiatives\.

Reporting & data analytics Manager at Retail Group, Dec 2024 \- Jan 2026 · 1 yr 2 mos, Led end\-to\-end data and digital analytics function for Africa's largest retail chain — 85 stores across\. Data Engineering & Infrastructure Built and managed the full BI data pipeline — ingesting, transforming, and modelling data from ERP, POS, WMS, and loyalty systems into a unified analytics layer\. Stack: Python · PostgreSQL · Streamlit\. Business Intelligence & Reporting Delivered 15\+ executive dashboards and automated reports — trusted weekly by C\-suite and senior stakeholders across merchandising, operations, and finance\. Established data governance standards to ensure reporting accuracy and consistency across all data sources\. Designed and deployed a mobile\-first, full\-stack incident management product across multiple store locations: → 50% reduction in product wastage and theft → 30% reduction in stationery and operational costs → Zero\-paper approval workflows with real\-time reporting and full audit trail Digital Data Transformation Heading org digital analytics modernisation — including GA4 implementation across digital properties — creating a unified view of online and offline customer behaviour for the first time\.

Deputy national lead at Bajaj Finserv, Jan 2023 \- Nov 2024 · 1 yr 11 mos, Pune District, Architected and led analytics, BI & personalization strategy for Bajaj FinServ's One Web Platform — one of India's most ambitious FinTech ecosystems spanning payments, insurance, investments & loans\. Operated as the strategic bridge between business leadership, data engineering, product & technology — translating complex challenges into scalable, insight\-driven solutions at national scale\. ▸ Owned the end\-to\-end data product roadmap — BI dashboards, self\-service reporting, customer insights platforms & web analytics — managing prioritisation across Marketing, Product, Finance & Operations\. ▸ Defined BI vision, analytics strategy & ETL architecture for the Insurance vertical — robust, future\-ready framework aligned to One Web's personalization & segmentation objectives\. ▸ Built a Data Segmentation & Personalization rule engine — enabling A/B testing, multi\-variant testing & one\-to\-one personalization using clickstream & historical behavioural data\. ▸ Led GA4 integration audit & BigQuery architecture — unified behavioural data stream enabling self\-serve analytics across the ecosystem serving millions of customers\. ▸ Drove agile cross\-functional delivery across CIO office, IT, Marketing, SEO & Business — on\-time, on\-scope platform delivery managing competing priorities at enterprise scale\. ▸ Built & led a 33\-member team \(Engineers, Scientists, Analysts, Content Ops\) — 0% attrition over 2 years; mentored next\-layer analytics leadership\. ▸ Drove data governance, quality frameworks & automation — audit\-ready compliance embedded into core platform delivery across 5\+ business units\. ▸ Partnered with data science to productionize predictive models — delivering insights with measurable ROI to CXOs in structured leadership reviews\.

Deputy Manager at Max Life Insurance Company Limited, Feb 2022 \- Jan 2023 · 1 yr, Web & App Analytics • Lead implementation and governance of GA4/GTM \(or Adobe analytics, google analytics ,Mixpanel, etc\.\) across websites, apps, and campaigns\. • Own the data layer, tagging, and event taxonomy to ensure reliable customer journey tracking\. • Deliver funnel analysis, attribution, CRO insights, and behavior\-based reporting\. • Partner with product managers to measure feature adoption, retention, and engagement\. Marketing Intelligence • Consolidate data across marketing channels \(Search, Social, Display, Affiliates, CRM, Programmatic\) into a single view\. • Develop marketing dashboards & scorecards \(spend, impressions, conversions, ROI, LTV, CAC, etc\.\)\. • Support campaign performance reviews, identifying optimization opportunities and budget allocation strategies\. • Work on attribution models \(MTA, MMM, last\-touch vs\. data\-driven\) and drive clarity on marketing ROI\. Insights & Strategy • Provide actionable insights on customer acquisition, retention, and lifetime value\. • Partner with Marketing teams on audience segmentation, personalization, and retargeting strategies\. • Track competitor benchmarks, industry trends, and share intelligence for leadership decision\-making\. Data Integration & Delivery • Work with Data Engineering teams to integrate web/app data with CRM, ERP, and warehouse \(BigQuery, Snowflake, Azure\)\. • Collaborate with BI teams to automate marketing reporting in Power BI / Tableau / Looker\.

Director Of Analytics at iProspect, Oct 2021 \- Feb 2022 · 5 mos, Gurugram, Led top Accounts for Iprospect like BIBA, PIZZA HUT & MAXLIFE INSURANCE, Led digital analytics strategy and BI delivery for multiple enterprise clients simultaneously — implementing large\-scale event tracking, A/B experimentation, and personalisation programmes that drove measurable improvements in user experience and conversion performance\. ▸ Implemented 100\+ event tracking data points across websites for HCL, BIBA, and KFC/Pizza Hut — building robust behavioural data foundations that enabled accurate funnel analysis and campaign measurement for each client\. ▸ Led A/B Testing and Personalisation programmes across client digital properties — systematically identifying friction points, testing hypotheses, and scaling winning variants to optimise user experience and conversion rates\. ▸ Managed 3rd\-party pixel implementation across multiple client websites including Max Life Insurance — ensuring accurate attribution, audience building, and cross\-platform data consistency\. ▸ Conducted regular website audits for data quality and tracking sanity — maintaining integrity of analytics infrastructure and ensuring leadership decisions were based on clean, reliable data\. ▸ Leveraged clickstream and behavioural data to generate deep user experience insights — informing digital marketing strategy, channel optimisation, and product decisions for enterprise clients\. ▸ Built self\-serve analytics capability across client teams through regular training sessions — reducing dependency on the analytics team and embedding data\-driven decision\-making at every level\. ▸ Applied data analytics to solve specific business problems across marketing and sales metrics — translating complex multi\-source data into clear, actionable recommendations delivered to senior client leadership\.

Associate Media Director at Cheil India, Jun 2021 \- Sep 2021 · 4 mos, Gurugram, Haryana, India

## Education

Bachelor's Degree, commerce, C V Raman university

12th standard, commerce, Harvard public school

## Public links

- github: https://github\.com/rk\-arun78605

[View the original profile](https://tal.club/meet/arun-pillai)

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