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Arun P.

GenAI|Leadership | data analytics | Data Products | SQL | Digital & Web Analytics | CRO | Data Pipelines | Data Engineering | GA4 | GCP | Ops Mgmt | Process Improvement | BI|reporting | Global Experience

New Delhi

5+ years of work experience

Retail Group
Jan 20269 mosPresent

On-site

• Spearheaded the development of AI capabilities, achieving a 20% reduction in expiry through agentic AI. • Established a data Center of Excellence (COE) with an AI-integrated BOT, providing daily insights to CXOs and owners. • Developed an AI-enabled capability for cost control, reducing wastage by 13% through smart auditing of complete Retail inventory. • Led and mentored a team of 6, fostering a collaborative environment to enhance data analytics and AI initiatives.
Retail Group
Dec 20241 yr 2 mosJan 2026

Led end-to-end data and digital analytics function for Africa's largest retail chain — 85 stores across. Data Engineering & Infrastructure Built and managed the full BI data pipeline — ingesting, transforming, and modelling data from ERP, POS, WMS, and loyalty systems into a unified analytics layer. Stack: Python · PostgreSQL · Streamlit. Business Intelligence & Reporting Delivered 15+ executive dashboards and automated reports — trusted weekly by C-suite and senior stakeholders across merchandising, operations, and finance. Established data governance standards to ensure reporting accuracy and consistency across all data sources. Designed and deployed a mobile-first, full-stack incident management product across multiple store locations: → 50% reduction in product wastage and theft → 30% reduction in stationery and operational costs → Zero-paper approval workflows with real-time reporting and full audit trail Digital Data Transformation Heading org digital analytics modernisation — including GA4 implementation across digital properties — creating a unified view of online and offline customer behaviour for the first time.
Bajaj Finserv
Jan 20231 yr 11 mosNov 2024

Pune District

Architected and led analytics, BI & personalization strategy for Bajaj FinServ's One Web Platform — one of India's most ambitious FinTech ecosystems spanning payments, insurance, investments & loans. Operated as the strategic bridge between business leadership, data engineering, product & technology — translating complex challenges into scalable, insight-driven solutions at national scale. ▸ Owned the end-to-end data product roadmap — BI dashboards, self-service reporting, customer insights platforms & web analytics — managing prioritisation across Marketing, Product, Finance & Operations. ▸ Defined BI vision, analytics strategy & ETL architecture for the Insurance vertical — robust, future-ready framework aligned to One Web's personalization & segmentation objectives. ▸ Built a Data Segmentation & Personalization rule engine — enabling A/B testing, multi-variant testing & one-to-one personalization using clickstream & historical behavioural data. ▸ Led GA4 integration audit & BigQuery architecture — unified behavioural data stream enabling self-serve analytics across the ecosystem serving millions of customers. ▸ Drove agile cross-functional delivery across CIO office, IT, Marketing, SEO & Business — on-time, on-scope platform delivery managing competing priorities at enterprise scale. ▸ Built & led a 33-member team (Engineers, Scientists, Analysts, Content Ops) — 0% attrition over 2 years; mentored next-layer analytics leadership. ▸ Drove data governance, quality frameworks & automation — audit-ready compliance embedded into core platform delivery across 5+ business units. ▸ Partnered with data science to productionize predictive models — delivering insights with measurable ROI to CXOs in structured leadership reviews.
Max Life Insurance Company Limited
Feb 20221 yrJan 2023

Web & App Analytics • Lead implementation and governance of GA4/GTM (or Adobe analytics, google analytics ,Mixpanel, etc.) across websites, apps, and campaigns. • Own the data layer, tagging, and event taxonomy to ensure reliable customer journey tracking. • Deliver funnel analysis, attribution, CRO insights, and behavior-based reporting. • Partner with product managers to measure feature adoption, retention, and engagement. Marketing Intelligence • Consolidate data across marketing channels (Search, Social, Display, Affiliates, CRM, Programmatic) into a single view. • Develop marketing dashboards & scorecards (spend, impressions, conversions, ROI, LTV, CAC, etc.). • Support campaign performance reviews, identifying optimization opportunities and budget allocation strategies. • Work on attribution models (MTA, MMM, last-touch vs. data-driven) and drive clarity on marketing ROI. Insights & Strategy • Provide actionable insights on customer acquisition, retention, and lifetime value. • Partner with Marketing teams on audience segmentation, personalization, and retargeting strategies. • Track competitor benchmarks, industry trends, and share intelligence for leadership decision-making. Data Integration & Delivery • Work with Data Engineering teams to integrate web/app data with CRM, ERP, and warehouse (BigQuery, Snowflake, Azure). • Collaborate with BI teams to automate marketing reporting in Power BI / Tableau / Looker.
iProspect
Oct 20215 mosFeb 2022

Gurugram

Led top Accounts for Iprospect like BIBA, PIZZA HUT & MAXLIFE INSURANCE, Led digital analytics strategy and BI delivery for multiple enterprise clients simultaneously — implementing large-scale event tracking, A/B experimentation, and personalisation programmes that drove measurable improvements in user experience and conversion performance. ▸ Implemented 100+ event tracking data points across websites for HCL, BIBA, and KFC/Pizza Hut — building robust behavioural data foundations that enabled accurate funnel analysis and campaign measurement for each client. ▸ Led A/B Testing and Personalisation programmes across client digital properties — systematically identifying friction points, testing hypotheses, and scaling winning variants to optimise user experience and conversion rates. ▸ Managed 3rd-party pixel implementation across multiple client websites including Max Life Insurance — ensuring accurate attribution, audience building, and cross-platform data consistency. ▸ Conducted regular website audits for data quality and tracking sanity — maintaining integrity of analytics infrastructure and ensuring leadership decisions were based on clean, reliable data. ▸ Leveraged clickstream and behavioural data to generate deep user experience insights — informing digital marketing strategy, channel optimisation, and product decisions for enterprise clients. ▸ Built self-serve analytics capability across client teams through regular training sessions — reducing dependency on the analytics team and embedding data-driven decision-making at every level. ▸ Applied data analytics to solve specific business problems across marketing and sales metrics — translating complex multi-source data into clear, actionable recommendations delivered to senior client leadership.
Cheil India
Jun 20214 mosSep 2021

Gurugram, Haryana, India

GitHub
@rk-arun78605

Arun’s AI Stack

claude code
claude code
claude
claude
codex
codex
github copilot
github copilot

Education

Bachelor's Degree, commerce

C V Raman university

20073 yrs2010

12th standard, commerce

Harvard public school

20031 yr2004

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Headline

GenAI|Leadership | data analytics | Data Products | SQL | Digital & Web Analytics | CRO | Data Pipelines | Data Engineering | GA4 | GCP | Ops Mgmt | Process Improvement | BI|reporting | Global Experience

About

Data & Analytics Strategy Leader with 18+ years of global experience driving BI modernization, digital analytics, and enterprise-scale data transformation across Retail, Fintech, Insurance, E-commerce, and FMCG. I specialize in building future-ready data platforms, accelerating analytics adoption, and turning complex datasets into actionable business value. I partner with CXOs, product teams, and business leaders to define and execute data & analytics roadmaps that improve decision-making, customer experience, and operational efficiency. My expertise spans BI, digital & web analytics (GA4, GTM, CDP), product analytics, data engineering, and cloud architecture across GCP, AWS, and Azure. I lead and scale high-performing global teams (30+ engineers, analysts, and data specialists) and drive the delivery of real-time pipelines, enterprise dashboards, ML-ready architectures, and analytics products that directly impact growth. 🔹 What I Deliver Data & analytics strategy aligned with enterprise goals BI & advanced analytics solutions focused on measurable impact Modern tracking frameworks, data layers, and digital analytics ecosystems (GA4, GTM, Attribution) Product analytics to improve user journeys, adoption, retention, and conversion Cloud-based ELT pipelines and scalable data platforms Cross-functional collaboration with Product, Marketing, Sales, Finance & Supply Chain 🔹 Business Impact Reduced stockouts by 10% and expiry losses by 15% ($1.6M savings) Drove 7% MoM increase in repeat purchases (~$1.5M monthly uplift) Delivered competitor intelligence contributing to $0.5M+ monthly revenue growth Achieved 0% attrition for two consecutive years while scaling engineering teams Saved $90,000 in analytics contract optimization Automated workflows saving 15+ man-days per quarter Delivered web, digital & product analytics frameworks improving attribution, funnel performance, and campaign ROI 🔹 How I Work I blend strategic thinking with hands-on technical depth. I drive governance, champion analytics adoption, and ensure data products are scalable, accurate, and directly tied to business outcomes. I thrive in global matrixed environments—collaborating with APAC, Africa, India, and U.S. stakeholders to build standardized, high-impact analytics ecosystems. 🔹 My Mission To help organizations convert data into a strategic advantage—enabling smarter decisions, stronger customer experiences, and sustainable growth through world-class analytics capabilities.

Location

New Delhi

AI stack

claude code

claude

codex

github copilot

Work experience

Data analytics & AI at Retail Group, Jan 2026 - Present · 9 mos, On-site, • Spearheaded the development of AI capabilities, achieving a 20% reduction in expiry through agentic AI. • Established a data Center of Excellence (COE) with an AI-integrated BOT, providing daily insights to CXOs and owners. • Developed an AI-enabled capability for cost control, reducing wastage by 13% through smart auditing of complete Retail inventory. • Led and mentored a team of 6, fostering a collaborative environment to enhance data analytics and AI initiatives.

Reporting & data analytics Manager at Retail Group, Dec 2024 - Jan 2026 · 1 yr 2 mos, Led end-to-end data and digital analytics function for Africa's largest retail chain — 85 stores across. Data Engineering & Infrastructure Built and managed the full BI data pipeline — ingesting, transforming, and modelling data from ERP, POS, WMS, and loyalty systems into a unified analytics layer. Stack: Python · PostgreSQL · Streamlit. Business Intelligence & Reporting Delivered 15+ executive dashboards and automated reports — trusted weekly by C-suite and senior stakeholders across merchandising, operations, and finance. Established data governance standards to ensure reporting accuracy and consistency across all data sources. Designed and deployed a mobile-first, full-stack incident management product across multiple store locations: → 50% reduction in product wastage and theft → 30% reduction in stationery and operational costs → Zero-paper approval workflows with real-time reporting and full audit trail Digital Data Transformation Heading org digital analytics modernisation — including GA4 implementation across digital properties — creating a unified view of online and offline customer behaviour for the first time.

Deputy national lead at Bajaj Finserv, Jan 2023 - Nov 2024 · 1 yr 11 mos, Pune District, Architected and led analytics, BI & personalization strategy for Bajaj FinServ's One Web Platform — one of India's most ambitious FinTech ecosystems spanning payments, insurance, investments & loans. Operated as the strategic bridge between business leadership, data engineering, product & technology — translating complex challenges into scalable, insight-driven solutions at national scale. ▸ Owned the end-to-end data product roadmap — BI dashboards, self-service reporting, customer insights platforms & web analytics — managing prioritisation across Marketing, Product, Finance & Operations. ▸ Defined BI vision, analytics strategy & ETL architecture for the Insurance vertical — robust, future-ready framework aligned to One Web's personalization & segmentation objectives. ▸ Built a Data Segmentation & Personalization rule engine — enabling A/B testing, multi-variant testing & one-to-one personalization using clickstream & historical behavioural data. ▸ Led GA4 integration audit & BigQuery architecture — unified behavioural data stream enabling self-serve analytics across the ecosystem serving millions of customers. ▸ Drove agile cross-functional delivery across CIO office, IT, Marketing, SEO & Business — on-time, on-scope platform delivery managing competing priorities at enterprise scale. ▸ Built & led a 33-member team (Engineers, Scientists, Analysts, Content Ops) — 0% attrition over 2 years; mentored next-layer analytics leadership. ▸ Drove data governance, quality frameworks & automation — audit-ready compliance embedded into core platform delivery across 5+ business units. ▸ Partnered with data science to productionize predictive models — delivering insights with measurable ROI to CXOs in structured leadership reviews.

Deputy Manager at Max Life Insurance Company Limited, Feb 2022 - Jan 2023 · 1 yr, Web & App Analytics • Lead implementation and governance of GA4/GTM (or Adobe analytics, google analytics ,Mixpanel, etc.) across websites, apps, and campaigns. • Own the data layer, tagging, and event taxonomy to ensure reliable customer journey tracking. • Deliver funnel analysis, attribution, CRO insights, and behavior-based reporting. • Partner with product managers to measure feature adoption, retention, and engagement. Marketing Intelligence • Consolidate data across marketing channels (Search, Social, Display, Affiliates, CRM, Programmatic) into a single view. • Develop marketing dashboards & scorecards (spend, impressions, conversions, ROI, LTV, CAC, etc.). • Support campaign performance reviews, identifying optimization opportunities and budget allocation strategies. • Work on attribution models (MTA, MMM, last-touch vs. data-driven) and drive clarity on marketing ROI. Insights & Strategy • Provide actionable insights on customer acquisition, retention, and lifetime value. • Partner with Marketing teams on audience segmentation, personalization, and retargeting strategies. • Track competitor benchmarks, industry trends, and share intelligence for leadership decision-making. Data Integration & Delivery • Work with Data Engineering teams to integrate web/app data with CRM, ERP, and warehouse (BigQuery, Snowflake, Azure). • Collaborate with BI teams to automate marketing reporting in Power BI / Tableau / Looker.

Director Of Analytics at iProspect, Oct 2021 - Feb 2022 · 5 mos, Gurugram, Led top Accounts for Iprospect like BIBA, PIZZA HUT & MAXLIFE INSURANCE, Led digital analytics strategy and BI delivery for multiple enterprise clients simultaneously — implementing large-scale event tracking, A/B experimentation, and personalisation programmes that drove measurable improvements in user experience and conversion performance. ▸ Implemented 100+ event tracking data points across websites for HCL, BIBA, and KFC/Pizza Hut — building robust behavioural data foundations that enabled accurate funnel analysis and campaign measurement for each client. ▸ Led A/B Testing and Personalisation programmes across client digital properties — systematically identifying friction points, testing hypotheses, and scaling winning variants to optimise user experience and conversion rates. ▸ Managed 3rd-party pixel implementation across multiple client websites including Max Life Insurance — ensuring accurate attribution, audience building, and cross-platform data consistency. ▸ Conducted regular website audits for data quality and tracking sanity — maintaining integrity of analytics infrastructure and ensuring leadership decisions were based on clean, reliable data. ▸ Leveraged clickstream and behavioural data to generate deep user experience insights — informing digital marketing strategy, channel optimisation, and product decisions for enterprise clients. ▸ Built self-serve analytics capability across client teams through regular training sessions — reducing dependency on the analytics team and embedding data-driven decision-making at every level. ▸ Applied data analytics to solve specific business problems across marketing and sales metrics — translating complex multi-source data into clear, actionable recommendations delivered to senior client leadership.

Associate Media Director at Cheil India, Jun 2021 - Sep 2021 · 4 mos, Gurugram, Haryana, India

Education

Bachelor's Degree, commerce, C V Raman university

12th standard, commerce, Harvard public school

Public links

github: https://github.com/rk-arun78605