---
title: "Arun E J - Performance Marketing Lead (Global Senior Manager) in Bengaluru | Tal"
description: "Meet Arun E J, New-age Digital / Performance Marketing Leader | PPC & Automation Expert | Revenue & ROAS Growth based in Bengaluru. AI stack includes claude, meta, and notebooklm."
image: "https://tal.club/meet/arun-antony-e-j/share-image"
---

# Arun E J on Tal

## Headline

New\-age Digital / Performance Marketing Leader \| PPC & Automation Expert \| Revenue & ROAS Growth

## About

Marketing, at its best, isn't that different from making art\. You are trying to get a response out of people, and you never quite know what will land\. That uncertainty is what keeps it interesting\. I currently lead performance marketing and digital growth across multiple international markets at Dibber\. Before that, I helped build Wurkr from a small SaaS product to a platform with over a million users\. Twelve years in, I still find the work genuinely engaging\. I also have a background in documentary filmmaking and cinematography\. It comes back into the work more often than you would expect\. "If you care about being thought credible and intelligent, do not use complex language where simpler language will do\." \- Daniel Kahneman

## Location

Bengaluru

## AI stack

claude

meta

notebooklm

notion

openai

## Work experience

Performance Marketing Lead \(Global Senior Manager\) at Dibber, Jun 2023 \- Present · 3 yrs 4 mos, Bengaluru, Karnataka, India, Led performance marketing and digital growth across 8\+ Dibber country markets including India, MENA, South Africa, Poland, Norway, Sweden, Hong Kong, and Finland\. Managed a cross\-functional team handling paid media, SEO, content, design, and lead generation, with a total media spend of approximately €20 million across markets\. Personally strategised and executed SEO, AEO, and GEO for India, MENA, South Africa, and Poland, covering keyword architecture, content strategy, and search visibility\. Served as a core stakeholder in website management across nearly 50% of Dibber's country markets, spanning UX, design hygiene, CMS, troubleshooting, and communications on Google, Meta, and owned web properties\. Designed and implemented end\-to\-end marketing and sales funnels, lead management systems, and CRM pipelines for India, MENA, and South Africa\. Was part of the project team that onboarded CRM infrastructure and established tracking and analytics across India, MENA, South Africa, and Hong Kong\. Drove B2B marketing for Dibber's franchise sales division across India and MENA, covering lead generation, pipeline design, and brand positioning for prospective franchise partners\. Worked directly with country market leadership to develop performance strategies that delivered strong ROAS and ROI across all active markets\.

Digital Marketing Head at Wurkr \- Working Together From Anywhere\!, Aug 2021 \- Jul 2023 · 2 yrs, Led the full marketing function at Wurkr, a fast\-growing remote work SaaS platform, owning everything from strategy to execution across performance marketing, SEO, content, social media, branding, and UI/UX planning\. Played a central role in scaling the platform from early traction to over one million subscribers, contributing directly to MRR growth from $5K to $20K during the tenure\. Built and managed the complete marketing and analytics infrastructure from the ground up, including HubSpot CRM implementation, marketing automation workflows, funnel architecture, and the tracking and attribution stack that gave the business its first real visibility into campaign performance\. Owned all reporting and analysis independently\. Ran paid acquisition across Google Ads and Meta, driving the bulk of user growth through PPC campaigns optimised for cost\-efficient subscriber acquisition\. Simultaneously led organic channels including SEO, content marketing, and social media, managing editorial calendars, content strategy, and brand voice across platforms\. Managed all agency relationships, partner negotiations, and co\-marketing arrangements, ensuring mutually beneficial outcomes while keeping costs controlled\. Represented Wurkr externally at industry events and organised brand\-led community events that strengthened market presence during a competitive period for remote work platforms\. Worked closely with the founding and product leadership team to shape go\-to\-market strategies around new feature launches and platform updates, bridging the gap between product development and market communication\.

Senior Facebook Ad Specialist & Digital Marketer at Orchids The International School, Aug 2020 \- Jul 2021 · 1 yr, Bengaluru, Karnataka, India

Career transition at Career Break, Feb 2020 \- Jul 2020 · 6 mos, Bengaluru, Karnataka, India, During the Covid period, I took a break to reflect on my interests and develop a strategy for future career opportunities\. This led to securing a role that aligns more closely with my goals and expectations\.

Senior Social Media Specialist at Deccan Herald, Apr 2019 \- Jan 2020 · 10 mos, Bengaluru, Karnataka, India

## Education

Bachelor of Technology \(B\.Tech\.\), Computer Science and Engineering, Amal Jyothi College of Engineering Autonomous

Higher Secondary, High School/Secondary Diploma Programs, St\. Aloysius ICSE School, Palluruthy

[View the original profile](https://tal.club/meet/arun-antony-e-j)

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