Headline

ITC Intern | MBA graduate | Marketing and Finance | FMCG Modern trade

About

MBA graduate with a strong foundation in FMCG trade marketing and retail operations, adept at translating data into actionable business strategies. Proven ability to conduct in-depth competitive analysis and assess planogram effectiveness, directly contributing to enhanced brand visibility. Expertise spans consumer behaviour analysis, market insights, and promotional execution monitoring, honed through practical experience at ITC Limited and hands-on retail management. Combines academic rigor with practical application to drive retail success and optimize consumer engagement. Skilled in developing data-driven recommendations for improved shelf presence and promotional impact. I am looking forward to start my career in Marketing, Sales, FMCG, or entry-level Finance roles where I can apply my theoretical & practical learning and analytical approach in real business situations.

Location

Greater Bengaluru Area

AI stack

claude

gemini

notebooklm

openai

ChatGPT

Gamma

Work experience

Trade Marketing Intern at ITC Limited, Jun 2025 - Jul 2025 · 1 mo, Guwahati, Assam, India, During my internship with ITC, I worked closely with the merchandiser team inside the store(Smart Bazar, ITC ltd ,FMCG Division) and learned how products are managed and displayed in real retail. My main work was on shelf arrangement and product visibility. I followed planograms, did FIFO (first in first out), proper facing of products, and regular stock rotation to make sure ITC products looked neat, fresh, and easy to notice for customers. I helped in setting up end-cap displays and secondary placements to attract customers and increase impulse buying. I also used ITC’s iMAX app to check stock, do shelf audits, and make sure products were always available on the shelf. Along with this, I observed how customers choose products and did a small survey to understand buying behaviour. I also compared ITC’s shelf presence with Britannia Industries to understand the difference in placement and visibility. This internship helped me understand how merchandising, stock management, and customer behaviour work together in the FMCG retail environment.

Retail Specialist at Family Hardware Business, Assisted in day-to-day retail shop operations and customer interaction. Supported sales activities and product recommendations to customers. Assisted inventory checking, stock monitoring, and supplier coordination. Observed pricing decisions, purchasing activities, and local market demand.

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General,, North-Eastern Hill University (NEHU), Shillong

Bachelor of Commerce - BCom, Business Administration and Management, General, gauhati commerce college