---
title: "Arpith Kumar R - Team Lead in Bengaluru | Tal"
description: "Meet Arpith Kumar R, Team Lead at Zepto | Ex - Croma | Customer Retention & Engagement, Marketing Automation, CRM, Analytics | E-commerce & Digital Marketing based in Bengaluru. AI stack includes claude, ChatGPT, and ChatGPT Images."
image: "https://tal.club/meet/arpith-kumar-r/share-image"
---

# Arpith Kumar R on Tal

## Headline

Team Lead at Zepto \| Ex \- Croma \| Customer Retention & Engagement, Marketing Automation, CRM, Analytics \| E\-commerce & Digital Marketing

## Location

Bengaluru

## AI stack

claude

ChatGPT

ChatGPT Images

## Work experience

Team Lead at Zepto, Sep 2024 \- Present · 2 yrs 2 mos, Bengaluru, Karnataka, India, Lead and manage the CRM Growth team, overseeing strategy and execution of lifecycle campaigns, retention, and re‑engagement initiatives\. Utilize CleverTap, Mixpanel, Falcon, Google Sheets, and SQL to automate workflows, track performance, and generate actionable insights\. Drive data‑driven decisions to improve customer engagement and retention

Category Head at Croma, Feb 2022 \- Oct 2023 · 1 yr 9 mos, Bangalore Urban, Karnataka, India, Category Head specializing in data\-driven assortment planning, leveraging Power BI and advanced Excel for performance analytics and market insights\. Skilled in optimizing supplier networks, launching high\-impact categories, and enhancing customer support efficiency through process automation

## Education

Bachelor of Business Administration \- BBA, Business Administration and Management, General, Bangalore University, Bengaluru

[View the original profile](https://tal.club/meet/arpith-kumar-r)

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