Arpith Kumar R profile photo 1 on Tal

Arpith Kumar R

Team Lead at Zepto | Ex - Croma | Customer Retention & Engagement, Marketing Automation, CRM, Analytics | E-commerce & Digital Marketing

Bengaluru

3+ years of work experience

Zepto
Sep 20242 yrs 2 mosPresent

Bengaluru, Karnataka, India

Lead and manage the CRM Growth team, overseeing strategy and execution of lifecycle campaigns, retention, and re‑engagement initiatives. Utilize CleverTap, Mixpanel, Falcon, Google Sheets, and SQL to automate workflows, track performance, and generate actionable insights. Drive data‑driven decisions to improve customer engagement and retention
Croma
Feb 20221 yr 9 mosOct 2023

Bangalore Urban, Karnataka, India

Category Head specializing in data-driven assortment planning, leveraging Power BI and advanced Excel for performance analytics and market insights. Skilled in optimizing supplier networks, launching high-impact categories, and enhancing customer support efficiency through process automation

Arpith’s AI Stack

claude
claude
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images

Education

Bangalore University, Bengaluru

Bachelor of Business Administration - BBA, Business Administration and Management, General

Bangalore University, Bengaluru

20193 yrs2022

Join Arpith and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Arpith Kumar R on Tal

Headline

Team Lead at Zepto | Ex - Croma | Customer Retention & Engagement, Marketing Automation, CRM, Analytics | E-commerce & Digital Marketing

Location

Bengaluru

AI stack

claude

ChatGPT

ChatGPT Images

Work experience

Team Lead at Zepto, Sep 2024 - Present · 2 yrs 2 mos, Bengaluru, Karnataka, India, Lead and manage the CRM Growth team, overseeing strategy and execution of lifecycle campaigns, retention, and re‑engagement initiatives. Utilize CleverTap, Mixpanel, Falcon, Google Sheets, and SQL to automate workflows, track performance, and generate actionable insights. Drive data‑driven decisions to improve customer engagement and retention

Category Head at Croma, Feb 2022 - Oct 2023 · 1 yr 9 mos, Bangalore Urban, Karnataka, India, Category Head specializing in data-driven assortment planning, leveraging Power BI and advanced Excel for performance analytics and market insights. Skilled in optimizing supplier networks, launching high-impact categories, and enhancing customer support efficiency through process automation

Education

Bachelor of Business Administration - BBA, Business Administration and Management, General, Bangalore University, Bengaluru

Arpith Kumar R - Team Lead in Bengaluru | Tal