Headline

Rewards & Bonusing Strategist @ American Express | 9+ years in Merchant Marketing

About

With over 5 years in B2C marketing and 3 years focused on card acquisition and loyalty programs, I help brands deliver impactful, customer-first campaigns grounded in insight, strong client partnerships, and strategic performance. At American Express, I’ve led strategic initiatives across two major portfolios: 🔹 On the brand and lifestyle side, I’ve supported campaigns for Amex Offers and Member Week US, collaborating across industries like luxury retail, travel, lodging, and dining to create personalized experiences that drive engagement and loyalty. 🔹 On the financial services side, I currently consult on the Personal Savings portfolio, insurance, and servicing, leading digital retention strategies for U.S. Card Members. I work cross-functionally with product, analytics, compliance, and creative teams to launch GTM initiatives that reduce attrition and increase lifetime value. I thrive at the intersection of strategy, customer empathy, and transformation, always focused on making campaigns smarter, more relevant, and more human.

Location

Delhi

AI stack

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codex

hugging face

Figma Make

Microsoft Copilot

Work experience

Manager Risk Management, Global Merchant and Network Servicing at American Express, Mar 2026 - Present · 8 mos, Gurugram

Marketing Manager, Enterprise Customer Engagement Solutions at American Express, Jan 2024 - Mar 2026 · 2 yrs 3 mos, Gurugram

Assistant Manager, Enterprise Marketing Platform Solutions at American Express, Aug 2017 - Jan 2024 · 6 y 5 mo, Gurgaon

Network Software Engineer at Incedo Inc., Aug 2015 - Jul 2017 · 1 y 11 mo, Gurgaon, India

Intern at DRDO, Ministry of Defence, Govt. of India (WESEE), Jul 2014 - Dec 2014 · 6 mos, Delhi, India

Education

Bachelor of Technology (BTech), Electrical, Electronics and Communications Engineering, Banasthali Vidyapith

DL DAV Model School