Headline

Design Lead — Building Consumer Digital Experiences at Scale | Team Leadership • Data-Informed Design | Flipkart

About

As a Design Lead at Flipkart with over five years of experience in user experience and design leadership, I guide a multidisciplinary team of visual designers and copywriters to create impactful digital solutions. My primary focus is enhancing e-commerce journeys across Fashion, Beauty, Homepage, and more categories by combining customer insights, design direction, and business objectives. Collaborating closely with Product, UX Research, and business stakeholders, I aim to strengthen category experiences and influence strategic decisions. My role emphasizes effective team leadership, data-informed design, and the development of talent, ensuring we deliver cohesive and customer-centric digital experiences at scale.

Location

India

AI stack

claude

gemini

ChatGPT

ChatGPT Images

Figma Make

Wispr Flow

Work experience

Design Lead at Flipkart, Aug 2023 - Present · 3 yrs 1 mo, Bengaluru, Karnataka, India

Senior User Experience Designer at Flipkart, Sep 2021 - Present · 5 yrs, Bengaluru, Karnataka, India

Senior Copywriter at Flipkart, Aug 2019 - Sep 2021 · 2 yrs 2 mos

Fashion Content Auditor at abof.com - all about fashion, May 2017 - Jan 2018 · 9 mos, Bengaluru, Karnataka, India, • Deliver creative product descriptions and style notes for abof fashion catalog within set quality standards. Ensuring an error free website. • Identify and map back end product attributes to make the product go-live on website within the specified turn around time (TAT). • Coordinate with internal teams/brands, ensuring all product relevant information is available for cataloging. • Assist various pilot projects simultaneously. • Create style bundles for every product. Post live product update management handling. • Produce creative content for one of the properties- Look of the day. Providing peppy and catchy taglines and style notes that align with the designed looks. • Content for abof products on Amazon • Part of the SKULT(celebrity brand) catalog team

Content Writer at abof.com - all about fashion, Jan 2016 - Apr 2017 · 1 yr 4 mos, Bengaluru, Karnataka, India

Brand Executive at Proyog, Jun 2015 - Oct 2015 · 5 mos, Greater Bengaluru Area, Managed external communication and marketing strategies to establish Proyog as an exclusive yoga wear brand in core markets like USA, Canada etc. Coordinated content management, groundwork research, digital marketing campaigns, social media marketing, catalogue shoots. Manage PR activities.

Intern at Ogilvy & Mather Advertising, Jan 2015 - Apr 2015 · 4 mos, Greater Bengaluru Area, Assisted the team in social media campaign during World Cup Cricket 2015. Worked extensively on mapping out relevant media lists, coordinated market research, Competition Mapping for various products, Social Media Reports and Media plans

Intern at 9X Media Pvt. Ltd., Jun 2014 - Aug 2014 · 3 mos, Mumbai, Coordinated various research procedures to understand and forecast customer behaviour. Assisted the team with tasks such as content generation, New Business Development presentations, Product Development and Competition Mapping.

Education

Masters in Fashion Management, National Institute of Fashion technology

BSc. In Mass Communication, Advertising and Journalism, Public Relations, Advertising, and Applied Communication, International School of Business & Media, Kolkata