Headline

Brand & Consumer Growth Strategist | Brand Strategy, Influencer & Integrated Marketing | Built 300+ Campaigns Across Consumer Brands | Helping Brands Turn Consumer Insights into Growth

About

I grew up in a tier-3 city and didn't take the traditional route into marketing. What started as curiosity about why people pay attention to some brands and ignore others turned into a career helping brands earn attention, build relevance, and drive growth. Over the last 7.5+ years, that curiosity has turned into a career building campaigns for brands like Kingfisher, Sensodyne Pronamel, WISPR Flow, and Indian Railways. I've led teams; managed multi-crore campaigns; worked across influencer ecosystems, content, social, and brand strategy; and helped brands generate over hundreds of millions of views and reach and measurable business impact through consumer-first marketing. Today, I help brands turn consumer insights, culture, and creators into measurable business growth. Core Areas: • Brand Strategy • Consumer Marketing • Consumer Insights • Brand Positioning • Integrated Campaigns • Go-To-Market Strategy • Influencer Marketing • Content Strategy • Brand Growth • Product Launches

Location

Bengaluru

AI stack

geminicli

langsmith

llava

obsidian

Work experience

Senior Brand Solutions Manager at OWLED, Aug 2025 - Present · 11 mos, Bengaluru, Karnataka, India, Lead brand strategy, consumer insight development, and integrated marketing initiatives for national and international brands, helping translate business objectives into growth-focused marketing solutions. Key Achievements: • Develop brand positioning, consumer insight frameworks, and integrated campaign strategies rooted in audience behavior, category trends, and competitive intelligence. • Built and executed go-to-market strategies and product launch campaigns for emerging and established brands. • Partner with founders, leadership teams, and clients to solve business challenges through integrated marketing, creator ecosystems, and culture-led campaigns. • Create pitch-winning strategic narratives, campaign frameworks, and marketing communications that support business growth, new client acquisition, and brand relevance. • Collaborate across content, creative, video production, influencer, and media teams to deliver full-funnel campaigns aligned with brand objectives and performance KPIs. • Drive stakeholder alignment across clients and internal teams, ensuring seamless execution from strategy through delivery while contributing to business development through strategic proposals and growth-focused recommendations.

Growth Manager at THE LEAPFROG NETWORK, Feb 2025 - Jul 2025 · 6 mos, Gurugram, Haryana, India, Managed key client relationships and delivery operations, ensuring alignment between business objectives, stakeholder expectations, and project execution. Key Achievements: • Built and managed client relationships by understanding business goals, identifying opportunities, and ensuring successful project delivery. • Served as the primary point of coordination between clients, internal teams, and external partners, driving seamless communication and stakeholder alignment. • Proactively identified and resolved project challenges, minimizing delivery risks and ensuring high levels of client satisfaction. • Managed end-to-end delivery workflows, ensuring projects were executed within agreed timelines, scope, and quality standards. • Strengthened client retention through consultative problem-solving, responsiveness, and consistent delivery excellence. • Collaborated across teams to improve operational efficiency, streamline processes, and enhance overall project outcomes.

Campaign Manager at WLDD Private Limited, Feb 2024 - Jan 2025 · 1 yr, Bengaluru, Karnataka, India, Masti nahi rukni chaiye... Led growth strategy, influencer marketing, and integrated campaign planning for consumer and digital-first brands, bridging business objectives with culture-led marketing execution. Key Achievements: • Developed and executed creator, influencer, and community-led growth strategies tailored to brand objectives, audience behavior, and market opportunities. • Managed and mentored a 15-member team across campaign planning, influencer partnerships, operations, and client delivery. • Built end-to-end influencer and meme marketing campaigns from strategy to execution, translating business goals into measurable awareness, engagement, and brand growth outcomes. • Partnered closely with brands to uncover consumer insights, identify growth opportunities, and create bespoke marketing solutions aligned with business objectives. • Drove client retention and account growth through strategic planning, campaign performance optimization, and long-term relationship management. • Identified emerging creator, content, and platform trends to help brands stay culturally relevant and capitalize on new audience opportunities. • Collaborated with cross-functional teams across strategy, creative, content, and operations to deliver high-impact campaigns at scale.

Campaign Operations Manager at Youngun - A Meme Marketing Agency, Apr 2021 - Feb 2024 · 2 yrs 11 mos, Gurugram, Haryana, India, Part of a MEME-ingful journey. Started as an Execution Executive and grew into a leadership position overseeing campaign operations, influencer strategy, and cross-functional execution. Key Achievements: • Led 300+ influencer, content, and community-driven campaigns across consumer, lifestyle, and digital-first brands. • Managed a team of 12 professionals responsible for campaign planning, creator coordination, execution, and delivery. • Developed creator-first campaign strategies that combined influencer marketing, meme culture, and content distribution to maximize awareness and engagement. • Built and scaled creator networks across nano, micro, and macro influencers, enabling brands to reach highly engaged audiences at scale. • Collaborated with brand, creative, and strategy teams to transform business objectives into measurable marketing outcomes. • Consistently delivered campaigns within timelines while maintaining quality, stakeholder alignment, and campaign performance goals.

Sales Executive at JanBask - IT Services & Salesforce Consulting, Jul 2020 - Apr 2021 · 10 mos, Supported business development and client acquisition efforts by identifying opportunities, building relationships, and driving customer engagement. Key Achievements: • Generated and qualified leads through outbound outreach, networking, referrals, and digital channels. • Built strong client relationships by understanding business needs and recommending tailored technology and consulting solutions. • Conducted product demonstrations and consultative sales conversations, addressing customer concerns and guiding prospects through the decision-making process. • Collaborated with internal teams to ensure a seamless customer experience from initial engagement through onboarding. • Consistently contributed to sales growth through proactive prospecting, relationship management, and customer-centric problem solving. • Assisted in coordinating and managing training batches for AWS, Azure, and Python programs, ensuring smooth communication and participant engagement.

Education

BCA, Computer Science, Indira Gandhi National Open University (IGNOU)

Senior Secondary School, Kids corner senior secondary school