---
title: "Arpan Mondal - Associate General Manager in Greater Kolkata Area | Tal"
description: "Meet Arpan Mondal, AGM - Marketing @FR8 | MBA @BIM ’26 | Marketing, GTM, Product Strategy & Analytics | National case finalist | Building data-backed growth strategies, consumer insight, brand positioning, and go-to-market execution based in Greater Kolkata Area. AI stack includes aistudio, claude..."
image: "https://tal.club/meet/arpan-mondal-1/share-image"
---

# Arpan Mondal on Tal

## Headline

AGM \- Marketing @FR8 \| MBA @BIM ’26 \| Marketing, GTM, Product Strategy & Analytics \| National case finalist \| Building data\-backed growth strategies, consumer insight, brand positioning, and go\-to\-market execution

## About

I work at the intersection of strategy, marketing, and analytics, translating complex market signals into actionable growth decisions\. MBA @BIM Trichy '26, I focus on go\-to\-market strategy, product thinking, and data\-driven marketing\. My work combines quantitative analysis with strategic insight\-whether it's modelling consumer behaviour, designing GTM playbooks, or building data visualisations that reveal growth opportunities\. During my internship at The Sacred Groves CIC, I conducted large\-scale market analysis across 70\+ publications to understand climate and corporate behaviour trends, helped design a blockchain\-enabled loyalty ecosystem \("myEarth Points"\), and developed strategic presentations for leadership and external partners\. Across academic and consulting\-style projects, I have worked on: • Go\-to\-market strategy and market entry planning • Consumer segmentation and statistical modelling • Product and UX strategy • Marketing analytics, dashboards, and data visualisation • Pricing, positioning, and growth strategy My projects span industries from FMCG and fashion retail to SaaS, climate\-tech, and digital platforms, using tools such as Excel, SPSS, Tableau, Power BI, and advanced statistical methods to turn data into clear strategic direction\. Beyond academics, I led communications and branding initiatives at BIM, contributing to campaigns that generated 12,000\+ leads and increased applications by 20%, while managing a large student team on consulting initiatives\. I also enjoy building things outside the classroom \- from running a refurbished computer resale venture to growing a YouTube channel to 8M\+ views through experimentation and audience insights\. With a background in law and management, I bring a structured, analytical approach to business problems, supported by strong communication and visual storytelling\. I am currently exploring opportunities in marketing strategy, product strategy, growth, and analytics\-driven business roles\.

## Location

Greater Kolkata Area

## AI stack

aistudio

claude code

claude

codex

n8n

ChatGPT

## Work experience

Associate General Manager at FR8, Jun 2026 \- Present · 5 mos, Chennai, 1\. Built and led outbound marketing from 0 to 1, partnering with 8\+ leading industry associations and their presidents; hosted and produced 10\+ podcasts at ₹12K per episode, owning research, scripting, copywriting, and AI\-assisted preparation\. Generated 2K\+ views, 20\+ enquiries, and 3 shipper onboardings per campaign, with 3 additional partnerships in the pipeline\. 2\. Executed 3\+ influencer collaborations across 4 full\-length videos and 9 Shorts, generating 3M\+ cumulative views and 6,000\+ MQLs, with a 13% MQL\-to\-SQL conversion rate and 8\.2× ROAS\. 3\. Managed a cumulative ₹3L\+ paid\-media budget across 6 Google Ads campaigns \- 3 variations each, and 2 Meta campaigns\. 4\. Increased average daily Meta MQLs from 368 to 416 \(\+13\.0%\) while reducing Meta CAC from ₹13\.26 to ₹12\.98 \(−2\.1%\); lowered app\-install CPI from ₹2\.72 to ₹2\.47 \(−9\.2%\) and Google Search CAC from ₹15\.60 to ₹15\.14 \(−2\.9%\)\. 5\. Led technical and on\-page SEO across 15\+ landing pages, resolving canonical and site\-health issues; increased organic traffic from 67\.2K to 67\.36K \(\+0\.24%\) and SEO visibility from 15\.1% to 15\.4% \(\+2\.0%; \+0\.3 percentage points\)\. 6\. Executed OOH advertising through fully branded trucks at an average cost of ₹40K per vehicle and expanded the referral programme by 3\.65% month over month\. 7\. Maintained a pipeline of 5\+ videos and 3\+ Shorts, with an average 8K\+ views cumulative per upload and boosting engagement\. 8\. Developed pilot outreach across 4\+ marketing channels using Clay, generating 8\+ discovery calls\. 9\. Monitored app downloads, YouTube positioning, and digital KPIs to optimise channel performance and guide brand strategy\.

Marketing & Product Development at Sacred Groves, Apr 2025 \- Jul 2025 · 3 mo, Dubai, United Arab Emirates, 1\. Conducted Market analysis from 70\+ publications, quantifying climate threats, connecting corporate and consumer behaviour\. 2\. Identified strategic opportunity from 5% corporate biodiversity target lag, providing data\-backed rationale solutions\. 3\. Designed product architecture with documentation and branding for 'myEarth Points', a blockchain\-based loyalty ecosystem\. 4\. Created wireframes and user flow to target 3 Ideal Customer Profiles / Personas, bridging into scalable conservation efforts 5\. Introduced the ‘Conservation Commerce’ model to enable scalable funding in the high\-value nature\-based solutions market\. 6\. Developed 5\+ master pitch decks and reports, averaging 20\+ pages, improving clarity and decision\-making for leadership\. 7\. Presented to 4 C\-suite executives for feedback on strategic positioning; later secured meetings with 2 potential partners

## Education

Master of Business Administration, Marketing and Analytics, Bharathidasan Institute of Management Tiruchirapalli

BA\. LLB\., Jogesh Chandra Chaudhuri Law College

[View the original profile](https://tal.club/meet/arpan-mondal-1)

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