Headline

AGM - Marketing @FR8 | MBA @BIM ’26 | Marketing, GTM, Product Strategy & Analytics | National case finalist | Building data-backed growth strategies, consumer insight, brand positioning, and go-to-market execution

About

I work at the intersection of strategy, marketing, and analytics, translating complex market signals into actionable growth decisions. MBA @BIM Trichy '26, I focus on go-to-market strategy, product thinking, and data-driven marketing. My work combines quantitative analysis with strategic insight-whether it's modelling consumer behaviour, designing GTM playbooks, or building data visualisations that reveal growth opportunities. During my internship at The Sacred Groves CIC, I conducted large-scale market analysis across 70+ publications to understand climate and corporate behaviour trends, helped design a blockchain-enabled loyalty ecosystem ("myEarth Points"), and developed strategic presentations for leadership and external partners. Across academic and consulting-style projects, I have worked on: • Go-to-market strategy and market entry planning • Consumer segmentation and statistical modelling • Product and UX strategy • Marketing analytics, dashboards, and data visualisation • Pricing, positioning, and growth strategy My projects span industries from FMCG and fashion retail to SaaS, climate-tech, and digital platforms, using tools such as Excel, SPSS, Tableau, Power BI, and advanced statistical methods to turn data into clear strategic direction. Beyond academics, I led communications and branding initiatives at BIM, contributing to campaigns that generated 12,000+ leads and increased applications by 20%, while managing a large student team on consulting initiatives. I also enjoy building things outside the classroom - from running a refurbished computer resale venture to growing a YouTube channel to 8M+ views through experimentation and audience insights. With a background in law and management, I bring a structured, analytical approach to business problems, supported by strong communication and visual storytelling. I am currently exploring opportunities in marketing strategy, product strategy, growth, and analytics-driven business roles.

Location

Greater Kolkata Area

AI stack

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ChatGPT

Work experience

Associate General Manager at FR8, Jun 2026 - Present · 5 mos, Chennai, 1. Built and led outbound marketing from 0 to 1, partnering with 8+ leading industry associations and their presidents; hosted and produced 10+ podcasts at ₹12K per episode, owning research, scripting, copywriting, and AI-assisted preparation. Generated 2K+ views, 20+ enquiries, and 3 shipper onboardings per campaign, with 3 additional partnerships in the pipeline. 2. Executed 3+ influencer collaborations across 4 full-length videos and 9 Shorts, generating 3M+ cumulative views and 6,000+ MQLs, with a 13% MQL-to-SQL conversion rate and 8.2× ROAS. 3. Managed a cumulative ₹3L+ paid-media budget across 6 Google Ads campaigns - 3 variations each, and 2 Meta campaigns. 4. Increased average daily Meta MQLs from 368 to 416 (+13.0%) while reducing Meta CAC from ₹13.26 to ₹12.98 (−2.1%); lowered app-install CPI from ₹2.72 to ₹2.47 (−9.2%) and Google Search CAC from ₹15.60 to ₹15.14 (−2.9%). 5. Led technical and on-page SEO across 15+ landing pages, resolving canonical and site-health issues; increased organic traffic from 67.2K to 67.36K (+0.24%) and SEO visibility from 15.1% to 15.4% (+2.0%; +0.3 percentage points). 6. Executed OOH advertising through fully branded trucks at an average cost of ₹40K per vehicle and expanded the referral programme by 3.65% month over month. 7. Maintained a pipeline of 5+ videos and 3+ Shorts, with an average 8K+ views cumulative per upload and boosting engagement. 8. Developed pilot outreach across 4+ marketing channels using Clay, generating 8+ discovery calls. 9. Monitored app downloads, YouTube positioning, and digital KPIs to optimise channel performance and guide brand strategy.

Marketing & Product Development at Sacred Groves, Apr 2025 - Jul 2025 · 3 mo, Dubai, United Arab Emirates, 1. Conducted Market analysis from 70+ publications, quantifying climate threats, connecting corporate and consumer behaviour. 2. Identified strategic opportunity from 5% corporate biodiversity target lag, providing data-backed rationale solutions. 3. Designed product architecture with documentation and branding for 'myEarth Points', a blockchain-based loyalty ecosystem. 4. Created wireframes and user flow to target 3 Ideal Customer Profiles / Personas, bridging into scalable conservation efforts 5. Introduced the ‘Conservation Commerce’ model to enable scalable funding in the high-value nature-based solutions market. 6. Developed 5+ master pitch decks and reports, averaging 20+ pages, improving clarity and decision-making for leadership. 7. Presented to 4 C-suite executives for feedback on strategic positioning; later secured meetings with 2 potential partners

Education

Master of Business Administration, Marketing and Analytics, Bharathidasan Institute of Management Tiruchirapalli

BA. LLB., Jogesh Chandra Chaudhuri Law College